day2 1030 kostarev_social games opportunity
Post on 06-Jul-2015
224 Views
Preview:
TRANSCRIPT
The Social Games
Opportunity
in Europe and Russia
Alexey Kostarev,
co-Founder and CEO
Social Games Axiom:
Large
Audience
Large
Profits
Social Games Axiom #2:
Small
Audience
Small
Profits
Facebook?
One can earn big money
on Facebook if ready for
competition and huge
investments.
Good news:
one can avoid
a ‘sanguinary’
competitive war
LOCAL MARKETS
Russian social games market
100% per
year!
* Source: GP Bullhound
OK
60M
VKontakte
80M Orkut
50M
Vznet
20M
In almost every region, local networks are
meaningful size
NK
20M
MoyMir
30M
MAU of all main European networks in compare with
Europe and Russia:
Population: ~1 billion people;
40 main social networks – 200 mln users;
Facebook audience: 170 mln users.
Social networks in Europe and Russia
Open
Half-closed
Closed
mostly
Open social networks
open API description;
open and unified financial conditions;
low quality requirements;
few requirements to technical support.
Half-closed social networks
open API description;
standard financial conditions; contract;
applications are checked more thoroughly;
technical support in the users’ language
17M 2.5M 4M 1M
Closed social networks
API description – only for trusted partners;
individual agreements;
very high quality requirements, compulsory beta-testing;
many technical support requirements (only in the users’
language).
70M 21M 12M
Own funds Publisher
• Full control of revenue and game performance on the network
• Publisher’s experience
• No worries and significant expenses for the game launch and performance on the network
• Sharing revenue
Every time you spend money on
hosting, changing API, and technical
support. And costs are growing with
every new social network
Solo developers publish their own
games on
2 social networks or less
Benefits of cooperation with professional publishers
in Europe and Russia:
larger users’ payments;
fast traffic growth;
fast distribution;
optimization of monetization schemes;
no expenses .
Sources:
AppData - http://www.appdata.com
AppData - http://www.appdata.ru
Compete - http://siteanalytics.compete.com
Crunchbase - http://www.crunchbase.com
DoubleClick Ad Planner | Google - https://www.google.com/adplanner
Facebakers - http://www.facebakers.com
Quantcast - http://www.quantcast.com
i-Jet Media analytic reports
top related