davide casali - social interaction design

Social Interaction DesignDavide ‘Folletto’ Casaliintenseminimalism.com

who am I?

hybrid professional

development

developmentdesign

developmentdesign

psychology

mindset

determination

1

determination

1

as constant self-improvement

team

2

team

2

working together is critical

fail fast

3

fail fast

3

try early and, if it doesn’t work, fail fast

http://www.paulgraham.com/articles.html@

criticism

4

criticism

4

it’s good: accept it and build upon it

vertical vs horizontal

5

vertical vs horizontal

5

different kinds of intelligence exist

http://en.wikipedia.org/wiki/Emotional_intelligence@

“

- Confucio

Our greatest glory is not in never falling,but in raising every time we fall.

deter

minatio

n

1 2 3 4 5tea

mfai

l fast

critic

ism

v | h

theory

Designed to isolate oneself,used to connect people.

The walkman

MoDe: Motivational Design

1

2

4

3

Functional Needs

Relational Motivations

Social Usability

Circadian Activity Flow

Functional Needs

Action / Solution

Satisfaction

1

Functional Needs

NeedAction / Solution

Satisfaction

You have to go back to real needs and solve them

1

FUNCTIONAL NEEDSWord

FUNCTIONAL NEEDSWord

but... text solves the need of sharing knowledge!

FUNCTIONAL NEEDSGoogle Docs

sharing

2 Relational Motivations

competition excellence

curiosityaffection

Social Usability3Interpersonal RelationsHow easy is it to find other people and connect to them?How easy is it to keep those connections alive?

IdentityHow rich is one’s personal identity expression?How much are interests and passions expressed?

CommunicationHow fast can a message reach the other person?How easy is it to handle conversations (1-to-1, 1-to-some, 1-to-many)?

Group EmergenceHow easy is to create groups?How active are groups once estabilished?

INT. RELATIONS

activities

friend’s faves

FriendFeedMany ways to discover.

channels

IDENTITY

background

music

avatar

menu

colors

blog

MySpaceYou can customize almost everything.

IDENTITY

photo

activities

FacebookScattered identity.

infos

COMMUNICATIONDeviantArt

Great messaging panel.

messages

comments

forums

chat

GROUP EMERGENCE

discussions

Google WaveGroups at its foundation.

new discussions

Circadian Activity Flow4It’s the sequence of small and big actions made during the span of a day, prioritized through competing individual value hierarchies.

Priority Easiness Proximity Efficacy

The four most relevant factors determining the Flow:

Circadian Activity Flow4

24 HOURS Task 1

Task 2

Task 3

Task 4

Task 6

Task 7

Circadian Activity Flow4

24 HOURS Task 1

Task 2

Task 3

Task 4

Task 6

Task 7

Insertion

“

- Albert Einstein

It is a miraclethat curiositysurvives formal education.

try, then go deeper

how many levels you need to play in order to say that you know how World of Warcraft works?

1. Level 302. Level 503. Level 80

hint: it’s more than just levels

occasional users

power users

occasional users

power users

many

occasional users

power users

many

strong

it’s a balance

how many followers you need in order to say that you know how

Twitter works?

1. 20 followers2. 100 followers3. 1.000 followers4. 20.000 followers

you may have guessed it...

...it’s not a matter of numbers!

different dynamicswith

different numbers

“

- Oscar Wilde

Men in general judge more from appearances than from reality.All men have eyes, but few have the gift of penetration.

practice

Know

ThinkDo

Self improvement circle

Know

ThinkDo

User Centered Design

The process is important.

We refer to our overall approach as "design thinking": a means of problem solving that uses design methodologies to tap into a deep reservoir of opportunity. These methods include observation, prototyping, building, and storytelling, and can be applied by a wide range of people to a breadth of organizational challenges.

Know DoThink

...some practices

• Benchmarks• Analysis• Best Practices• Cutting Edge Solutions• User tests• Polls• Focus groups• ...

• Brainstorms• Select solutions• Scenarios• Personas• Wireframes• Paper prototypes• Prototypes• Visual design• ...

• Develop• Pair programming• Automated tests• Refactoring• Releases• Fixes• ...

Release fast

Release fastGet feedback fast

Release fastGet feedback fast

Iterate fast

The best companies do it.

Googlecontinuous user testing with labs, a/b, betas, etc.

http://news.cnet.com/8301-10784_3-9954972-7.html@

BJ Foggmany crummy trials beat deep thinking

http://www.slideshare.net/bjfogg/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps@

Appleseems doing it... inside: 10 to 3 to 1

http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html@

“Apple designers come up with 10 entirely different mock ups of any new feature. Not, Lopp said, "seven in order to make three look good", which seems to be a fairly standard practice elsewhere. They'll take ten, and give themselves room to design without restriction.Later they whittle that number to three, spend more months on those three and then finally end up with one strong decision.”

“

- Donald Norman

Beauty and brains,pleasure and usabilitygo hand-in-handin good design.

simplicity × complexity

“

- Bruno Munari

Complicare è facile,semplificare è difficile.Per complicare basta aggiungere,tutti sono capaci di complicare.Pochi sono capaci di semplificare.

Davide ‘Folletto‘ Casaliintenseminimalism.com@follettofolletto@gmail.com

SocialMediaLabMilano, 13 novembre 2009socialmedialab.net