david bauer & matt newell's presentation at mumbrella retail marketing summit 2017
Post on 12-Apr-2017
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TRANSCRIPT
SUPERCHARGING SPONSORSHIPSA SUPERCHEAP AUTO CASE STUDY
$880 million
Source: IMR Research. Sponsorship sales in Australia & NZ FY 2016
MAXIMISING SPONSORSHIPS
1. Find an asset that amplifies your brand values
2. Enhance the customer experience
3. Reach out to new audiences / grow the event
4. Leverage the event commercially
CHOOSE A PROPERTY THAT
AMPLIFIES YOUR BRAND VALUES
ENHANCE THE CUSTOMER EXPERIENCE
INTRODUCE NEW AUDIENCESTO THE PROPERTY
LINK THE EVENT TO A COMMERCIAL EVENT
FIND A HUMAN TRUTH
MAXIMISING SPONSORSHIPS
1. Find an asset that amplifies your brand values
2. Enhance the customer experience
3. Reach out to new audiences / grow the event
4. Leverage the event commercially
THANK YOU
QUESTIONS
MATT NEWELLExecutive Strategy DirectorThe General Store
e) matt.newell@thegstore.com.aum) 0403 821 025
DAVID BAUERGM Customer Communications & EngagementSupercheap Auto
e) davidba@supercheapauto.comp) 07 3482 7745
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