datamentors offers four mover data solutions specifically tailored … · 2019. 5. 8. · new mover...
Post on 13-Sep-2020
2 Views
Preview:
TRANSCRIPT
Hundreds of automotive retailers and repair shops nationwide generate an average monthly response rate of
12% using new mover marketing programs. New movers are also 90% more likely than established residents to
buy a car within the first year after their move.
THE KEY TO MOVER MARKETING IS TARGETING AT THE PRECISE MOMENT A HOUSEHOLD IS MAKING THE BUYING DECISION
www.DataMentors .com | 813-960-7800 | info@datamentors .com
FOR AUTOMOTIVE
DataMentors offers four mover data solutions specifically tailored for automotive companies.
RELEVATE PREMOVERTarget homeowners at the moment the home is placed on the market, and make
contact before the competition. Nationwide Counts: 170,000 leads weekly and
597,000 leads monthly.
RELEVATE PREMOVER UNDER CONTRACTTarget homeowners when their home has a contract pending, and they enter the
critical 1-6 week period that they’re making valuable vendor decisions. This is the
only nationwide, pending home sale data available. Nationwide Counts: 137,000
leads weekly and 400,000 leads monthly.
RELEVATE PREMOVER+Includes Premover and Premover Under Contract data with additional elements
available such as automotive ownership details including VIN, make, and model and
building details like square footage of home and lot, year of home, dwelling unit
and new construction indicator. Also includes additional sales information including
reduction in sales price date, foreclosure indicator, short-sale indicator, bank owned
indicator, Auction Indicator, and more. Nationwide Counts: 102,000 leads weekly and
371,000 leads monthly.
RELEVATE NEW MOVERTarget prospects once they are in their new home. An essential targeting time
for local businesses, vehicle dealerships, and automotive repair and maintenance
services. Nationwide Counts: 500,000 leads weekly and 2,000,000 leads monthly.
www.DataMentors.com | 813-960-7800 | info@datamentors.com
FOR AUTOMOTIVE
Purchasing behavior of Pre-movers before and after their move date. Relevate Mover Solutions allow you to target consumers during the opportune moments of their move.
Pre-movers, who will eventually
become New Movers, spend
6x’s more than established
residents on products and
services.
54% of movers need auto repair
within 6 months after moving.
64% of movers own at least
2 vehicles.
70%-90% of spending
decisions are made before the
mover has left their current
residence.
New movers are 90% more
likely than established residents to
purchase a car within the first year
of their move.
Auto dealers and repair shops
rank among the top five most-sought-after gift certificates
included within new mover
marketing welcoming packages.
Auto-focused new mover offers
like “one free oil change” and
“one free car wash” rank among
the top 10 best-performing
offers.
Hundreds of auto retailers
and repair shops nationwide
generate an average monthly
response rate of 12% using
new mover marketing programs.
Movers are 5x’s more likely to become long-term
customers if you reach them
first.
Mover Statistics
New Homeowners spend more
within the first 6 months
than the average consumer
spends in 3 years.
top related