data science: past, present, and future
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data science: past/present/future
1962-2062
chris@hackNY.org @chrishwiggins
references: http://bit.ly/datascience-links
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“data science” jobs, jobs, jobs
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“data science” jobs, jobs, jobs
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“data science” jobs, jobs, jobs
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“data science” d. conway, 2010
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“data science” blogs, blogs, blogs
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“data science” blogs, blogs, blogs
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modern history:2009
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“data science” blogs, blogs, blogs
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“data science” blogs, blogs, blogs
The first time I heard "data science" was in 2007 while reading a proposal that my adviser had passed along, outlining an academic program similar to what we think of as data science.
The first time I heard "data science" was in 2007 while reading a proposal that my adviser had passed along, outlining an academic program similar to what we think of as data science.
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“data science” blogs, blogs, blogs
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“data science” ancient history: 2001
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“data science” ancient history: 2001
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data science context
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data science context
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home schooled
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PhD in topology
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“By the end of late 1945, I was a statistician rather than a topologist”
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invented: “bit”
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invented: “software”
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invented: “FFT”
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“the progenitor of data science.” - @mshron
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“The Future of Data Analysis,” 1962John W. Tukey
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introduces: “Exploratory data anlaysis”
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Tukey 1965, via John Chambers
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TUKEY BEGAT S WHICH BEGAT R
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Tukey 1972
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? 1972
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Jerome H. Friedman
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TUKEY BEGAT ESL
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Tukey 1975
In 1975, while at Princeton, Tufte was asked to teach a statistics course to a group of journalists who were visiting the school to study economics. He developed a set of readings and lectures on statistical graphics, which he further developed in joint seminars he subsequently taught with renowned statistician John Tukey (a pioneer in the field of information design). These course materials became the foundation for his first book on information design, The Visual Display of Quantitative Information
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TUKEY BEGAT VDQI
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Tukey 1977
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TUKEY BEGAT EDA
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fast forward -> 2001
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“The primary agents for change should be university departments themselves.”
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data science @ The New York Timesand how a 164-year old content company became data-driven
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biology: 1892 vs. 1995
biology changed for good.
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data science: mindset & toolset
drew conway, 2010
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1851
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news: 20th century
church state
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church
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church
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news: 20th century
church state
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news: 21st century
church state
engineering
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1851 1996
newspapering: 1851 vs. 1996
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example:
millions of views per hour2015
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data science: the web
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data science: the web
is your “online presence”
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data science: the web
is a microscope
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data science: the web
is an experimental tool
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data science: the web
is an optimization tool
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1851 1996
newspapering: 1851 vs. 1996 vs. 2008
2008
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“a startup is a temporary organization in search of a repeatable and scalable business model” —Steve Blank
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every publisher is now a startup
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every publisher is now a startup
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news: 21st century
church state
engineering
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news: 21st century
church state
engineering
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learnings
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learnings
- supervised learning- unsupervised learning- reinforcement learning
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learnings
- supervised learning- unsupervised learning- reinforcement learning
cf. modelingsocialdata.org
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supervised learning, e.g.,
cf. modelingsocialdata.org
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supervised learning, e.g.,
“the funnel”
cf. modelingsocialdata.org
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interpretable supervised learning
supe
r co
ol s
tuff
cf. modelingsocialdata.org
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unsupervised learning, e.g,
“segments”
cf. modelingsocialdata.org
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unsupervised learning, e.g,
“segments”
cf. modelingsocialdata.org
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unsupervised learning, e.g,
“segments”
argmax_z p(z|x)=14
cf. modelingsocialdata.org
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unsupervised learning, e.g,
“segments”
“baby boomer”
cf. modelingsocialdata.org
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unsupervised learning, e.g,
cf. modelingsocialdata.org
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reinforcement learning
cf. modelingsocialdata.org
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reinforcement learning
aka “A/B testing”;RCT
cf. modelingsocialdata.org
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Reporting
Learning
Testaka “A/B testing”;
business as usual
(esp. supervised)
Some of the most recognizable personalization in our service is the collection of “genre” rows. …Members connect with these rows so
well that we measure an increase in member retention by placing the most tailored rows higher on the page instead of lower.
cf. modelingsocialdata.org
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real-time A/B -> “bandits”
GOOG blog:
cf. modelingsocialdata.org
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Reporting
Learning
Test
Optimizing
Exploreunsupervised:
supervised:
reinforcement:
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Reporting
Learning
Test
Optimizing
Exploreunsupervised:
supervised:
reinforcement:
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common requirements in data science:
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common requirements in data science:
1.people2.ideas3.things
cf. USAF
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things:what does DS team deliver?
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things:what does DS team deliver?
- build data prototypes- build APIs- impact roadmaps
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- build data prototypes
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- build data prototypes
cf. daeilkim.com
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- build APIs
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- build APIs
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- impact roadmaps
flickr/McJex
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data science: ideas
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data skills
- data engineering- data science- data visualization- data product- data multiliteracies- data embeds
cf. “data scientists at work”, ch 1
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data science: people
- new mindset > new toolset
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summary:pay attention to:
1.people2.ideas3.things
cf. USAF
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wait i want to learn more stuff
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wait i want to learn more stuff
githubs ESL
play w/data
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githubs
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githubs
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githubs
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play w/data
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play w/data
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play w/data
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ESL
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ESL
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a “book”
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wait i want to learn more stuff
githubs ESL
play w/data
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data science: past/present/future
1962-2062
chris@hackNY.org @chrishwiggins
references: http://bit.ly/datascience-links
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“popular” jobs, jobs, jobs
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“popular” jobs, jobs, jobs
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“popular” jobs, jobs, jobs
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