data mining

DATA MINING tools used by WALMART & TESCO

SUBMITTED BY:AnudeepSimmiSavleenSwati

WAL MART

• Wal-Mart is an American multinational retailer corporation that runs chains of large discount department stores and warehouse stores.

• Walmart was founded in 1962, with the opening of the first Walmart discount store in Rogers, Ark.

• The company incorporated as Wal-Mart Stores, Inc.on Oct. 31, 1969.

• Walmart serves customers and members more than 200 million times per week at more than 10,130 retail units in 27 countries.

CONTD.

• With fiscal year 2012 sale of $443 billion, Walmart employs 2.2 million associates worldwide.

MISSION & VISION

• "Wal-Mart’s mission is to help people save money so they can live better.“

• Wal-Mart Stores Slogan• “Wal-Mart. Always low price. Always."

WALMART DATA MINING TOOLS• NeoVista provides Wal-mart with the

Software. Neo Vista delivers its data mining needs.

• The Neo Vista “decision series” was tailored to match the requirements of the database environment of Wal-Mart.

• One important advantage of the implementing the data-mining tool was that the company was able to optimize the inventory management.

Benefits Of NeoVista

• It helps in what its customers want; the right item, at the right store, at the right time and at the right price.

• The NeoVista Decision Series is enabling Wal-Mart to look at individual items for individual stores to determine seasonal sales profiles.

• It helps them in better informed business decisions and helps us further utilize our data Warehouse.

CONTD.

• Collection & management of Point Of sale data.

• Inventory control with EDI & retail link.

Other Softwares Used By Walmart• ERP• MS Office• MS Security• Turbo Business finance & Tax software• Norton antivirus and Norton Security Software• McAfee Antivirus• Bit Defender Antivirus • Trend Micro Antivirus• AVG Internet Security • Norton Ghost and Kaspersky Internet Security

ERP

• The software used by Wal-Mart is ERP that helps management and staff to combine all aspects of the business into one system.

• ERP brings all the company and management functions together such as accounting, human resources, and customer relationship management.

INTRODUCTION• Tesco plc is a British multinational grocery and

general merchandise retailer• It is headquartered in Cheshnut, United Kingdom.• It is the third-largest retailer in the world and the

second-largest measured by profits (after Wal-Mart)• The company was founded in 1919 by Sir Jack

Cohen as a group of market stalls. • The Tesco name first appeared in 1924.• Chairman on the board :- Sir Richard Broadbent

Tesco two major advantages

• An unmatched ability to operate multiple retail formats ranging in size from convenience stores to hypermarkets

• The market knowledge to offer what many analysts say is the best and broadest range of house brands from any retailer

DATA MINING TOOLS USED AT TESCO

• Tesco uses information gleaned from Dunnhumby, a British data mining firm of which it has majority control.

• It manages every aspect of its business, from creating new shop formats to arranging store layouts to developing private-label products and targeted sales promotions.

Why Tesco?

• Tesco capitalises on its extensive customer knowledge to drive sales harder and move into new categories & this has been a significant point of advantage for them to become a competitor to Walmart.

CONTD.

• Tesco has become world-wide experts in company loyalty scheme as witnessed by the following quote from Martin Glen, the President of PepsiCo.

• “Customer loyalty schemes are not a new idea, they have been around for more than 100 years, but what Tesco has done is to develop a contemporary version of the original concept which goes much further in developing an active relationship with its customers. Tesco’s marketing works because they combine insight with creativity, value and scale”.

TESCO’S-DunnHumby

• Dunnhumby is a United Kingdom-based Retail media group, best known for being key to the creation of Tesco Clubcard.

• Currently a subsidiary of Tesco, the company employs 1,200+ people in 30 countries.

• The company was formed by husband and wife team Edwina Dunn and Clive Humby.

• Today the company runs a 40-terabyte database, selling information to companies including Procter & Gamble, Coca-Cola and US retailer Kroger.

CONTD.

• Dunnhumby analyses the sales data from stores to enable it to construct complex marketing strategies and promotional campaigns.

• Dunnhumby uses ” Cronacle” to increase sales profit & brand image for its clients.

• This essential information on actual buying behaviour has guided most of the key decisions taken by the management team at Tesco in recent years

Redwood’s -CRONACLE

• Manages IT for business sucessess Cronacle can help you increase productivity and

make smarter use of your existing resources by actively managing your critical business processes.

• Operational Excellence Through Optimized IT Resources

• Active Process Automation• International Language Support• Portability and Mobility

Advantages Of DunnHumby• Consumer trends• Targeted communications• Accurately measured promotions• Defence against competitor activity• Right product in right place• Negotiation power• Cross-selling• Site locations• Seasonal peaks• Global growth

How they create measurable value?•Putting the customer at the centre of every decision.• Storing information from sources that reflect behaviour of the customer.•Turning this data into data insights that tell them what action to take.•Personalise the experience by enabling their clients to deliver a more relevant offering to each customer.•Work with clients to change the organisation, embedding the principle of ‘customer first’ into their everyday decisions and ways of working.•Customers repay that loyalty by buying one more product, one more time. This increases sales and profit margin, or simply grows measurable value for their clients

Thank you