data driven innovation
Post on 12-May-2015
2.981 Views
Preview:
DESCRIPTION
TRANSCRIPT
Data Driven Innovation
Friday, 4 March 2011
Simon Grice
Friday, 4 March 2011
@simongrice
Friday, 4 March 2011
1990 2000 2010
Netpoll?
BusinessConnections
PersonalMail
Friday, 4 March 2011
Friday, 4 March 2011
Friday, 4 March 2011
We productise ideas.
Friday, 4 March 2011
With and for ...
Friday, 4 March 2011
mashupevent.com
Friday, 4 March 2011
@mashupevent
82 events6 conferences18 workshops5321 members
Friday, 4 March 2011
innovation |ˌinəˈvā sh ən|
Friday, 4 March 2011
innovation |ˌinəˈvā sh ən|
noun: the action or process of innovating.; the introduction of novelties; the alteration of what is established by the introduction of new elements or forms.
Friday, 4 March 2011
innovation |ˌinəˈvā sh ən|
noun: product development.
Friday, 4 March 2011
So ...
data driven innovation
data driven product development
Friday, 4 March 2011
Product development.
Friday, 4 March 2011
Data driven product development.
Data
Friday, 4 March 2011
Data.
Historical data
Planning data
Infrastructural data
Operational data
Useage data
Friday, 4 March 2011
Historical data
Friday, 4 March 2011
Historical data
Friday, 4 March 2011
Historical data
Friday, 4 March 2011
Planning data
Friday, 4 March 2011
Infrastructural data
Friday, 4 March 2011
Operational data
Friday, 4 March 2011
Useage data
Friday, 4 March 2011
These are not unrelated: what’s happened in the past will often guide what’s planned for the future.
Today’s operational information becomes tomorrow’s history. And so on.
Friday, 4 March 2011
Data source.
• social media (friends, likes, tags etc.)
• website (useage, click stream, search etc.)
• sales data
• content tags
• time/speed/location data
• identity data
• supplier, customer, partner
Friday, 4 March 2011
Data source.
• sentiment data
• sensors
• mobile devices
• databases
• applications
• individuals
• interaction costs
• time/number of interactions
Friday, 4 March 2011
Sensors.
Friday, 4 March 2011
Social.
Friday, 4 March 2011
Intention.
Friday, 4 March 2011
Crowdsourced.
Friday, 4 March 2011
Crowdsourced.
Friday, 4 March 2011
Crowdsourced.
Friday, 4 March 2011
Influence data.
Friday, 4 March 2011
Visualisation.
Friday, 4 March 2011
Publishing.
Friday, 4 March 2011
Friday, 4 March 2011
Negative feedback loops.
Friday, 4 March 2011
Unintended consquences.
Friday, 4 March 2011
Innovation
• Product development
• Data can guide the creative process
• Ownership, creativity and passion are key
•
Rise of the machines ?
Friday, 4 March 2011
Finding the signals.
Friday, 4 March 2011
Creativity & vision remain key.
Friday, 4 March 2011
Extracting meaning.
Friday, 4 March 2011
Extracting meaning.
• Data can feed into process in multiple phases.
• Identify relevant data to feed process.
• Create and manage feedback.
• Creativity remains key.
Friday, 4 March 2011
Ideas & creating value.
• Updating supply chains.
• Realtime website layouts.
• Fashion trends.
• Film and video consumption.
• Publishing & content.
• Transport logistics.
• Dynamic user interfaces.
Friday, 4 March 2011
Summary.
• Innovation = Product Developement
• Data is everywhere and growing.
• Identify relevant data.
• Develop processes that incorporates data.
• Don’t lose your vision.
• Don’t beleive *everything* you read.
Friday, 4 March 2011
Thank you.
simon@ideas.org
Friday, 4 March 2011
Friday, 4 March 2011
Friday, 4 March 2011
top related