dansk kulturarv presentation co-design 30082012

INTRODUCTION TO DANSK KULTURARV

30. AUGUST 2012

IT UNIVERSITY OF COPENHAGEN

BY TOBIAS GOLODNOFF & MIRIAM LERKENFELD

torsdag den 30. august 12

TOBIAS & MIRIAMMASTER OF ITPROJECT DIRECTOR

MASTER OF ITWEB EDITOR

HELLOtorsdag den 30. august 12

AGENDAABOUT DRWHY DIGITISE AND DISSIMINATE / VALUE OF PUBLIC SERVICEINTRODUCTION TO BONANZA> BREAKINTRODUCTION TO THE CASE: DANSK KULTURARVPROJECT AND PRODUCTS OF DANSK KULTURARVCONTENTTECHNOLOGYPROBLEMS INVOLVING CULTURAL HERITAGE AND THE USERSYOUR TASKSUM UP, QUESTIONS AND PRACTICAL INFORMATION

ABOUTDR

• DR (DANISH BROADCASTING CORPORATION)

• INDEPENDENT PUBLIC SERVICE INSTITUTION• FOUNDED IN 1925

• DENMARK’S OLDEST AND LARGEST ELECTRONIC MEDIA ENTERPRISE

• DR IS FUNDED BY LICENSE FEE THAT IS PAID BY DANISH HOUSEHOLDS

• EVERY DAY MORE THAN 9 OUT OF 10 DANES USE DR ON TV, RADIO OR WEB AND DURING A FULL WEEK. DR REACHES 98% OF ALL DANES

NEW MEDIA

• THE LAUNCH OF DR’S WEBSITE DR.DK IN 1996

• MOST POPULAR DANISH CONTENT SITE ON THE INTERNET• SITE IS CURRENTLY GOING THROUGH A MAJOR TRANSFORMATION TO

BETTER REALIZE THE POTENTIAL OF THE WEB FOR PERSONALIZATION, COMMUNITIES AND OPENNESS

• DR IS ALSO PRESENT WITH NEWS AND SERVICES ON MOBILE DEVICES• DR HAS CONTENT OUTDOORS IN A NUMBER OF PUBLIC SPACES, FOR

INSTANCE ON TRAINS, IN MALLS AND IN ‘CITIZEN CENTERS’• NEWS APP ‘DR-NYHEDER’ - 150.000 DOWNLOADS

• RADIO APP ‘DR RADIO’ - 100.000 DOWNLOADS IN TWO WEEKS

THE CULTURAL HERITAGE

PROJECTtorsdag den 30. august 12

DR’S RECIEVES 10 MIO. EUROS AS A PROJECT FUNDING IN ORDER TO SECURE AND DIGITALISE DR’S PROGRAM

ARCHIVES. IN ORDER TO CREATE MOST NATIONAL VALUE DR HAS TO COLLABORATE WITH THE MINISTERY OF CULTUR AND OTHER CULTURAL INSTITUTIONS SO

SYNERGIES ARE PRODUCED WHILE THE USERS ARE ENRICHED BY ACCESS TO THE HERITAGE CONTENT.

“DR, HAS TO PRESERVE ITS ARCHIVES DUE TO CULTURAL HERITAGE CONSIDERATIONS. DR SHALL PROMOTE THE DIGITISATION OF PROGRAMME ARCHIVES IN ORDER TO

PROVIDE ACCESS TO THE CITIZENS, UNDER THE LIMITATIONS IMPOSED BY LEGISLATION, ETCETERA,

INCLUDING COPYRIGHT LAWS. DR MUST WORK ACTIVELY TO ENSURE ACCESS AND AVAILABILITY OF THE

PROGRAMME ARCHIVES IN ITS FULLEST EXTENT FOR BOTH TO THE PUBLIC AND RESEARCH COMMUNITY”

DR’S PUBLIC SERVICE CONTRACT FOR 2011-2014

WHY DIGITISE

• POLITICAL FOCUS ON DIGITISATION• A FULLY DIGITAL MEDIA CITY DR-BYEN• A NEED FOR SECURING THE ARCHIVE• INCREASING NEED FOR DIGITAL CONTENT,

FLEXIBLE DATA AND ACCESSABLITY THE TAPES WHERE ENDANGERED

• OBSOLETE TECHNOLOGY • MASSIVE VALUE IN A CULTURAL HERITAGE

DIGITIZATION & PRESERVATION

DIGITIZE AS MUCH OF DR’S TV, RADIO & FILM CONTENT AS CHEAP AND EFFICIENT AS POSSIBLE

DISSEMINATION & COLLABORATION

CREATE ACCESS TO AS MUCH AS POSSIBLE, FOR AS MANY AS POSSIBLE

GENERAL DIRECTOR

DR MEDIER DR PRODUCTION DIRECTORSNEWS, CULTURE, DENMARK DR TF

DR’S CULTURAL HERITAGE PROJECT

ORGANISATION

GENERAL DIRECTOR

DR MEDIER DR CONTENT DIRECTORSNEWS, CULTURE, DENMARK DR TM

DR’S CULTURAL HERITAGE PROJECT

EXTERNAL PARTNERS50+

DR’S ARCHIVE

RELATIONS

4 AREAS OF FOCUS

DIGITISATION &PRESERVATION

TECHNOLOGY &DEVELOPMENT

COOPERATION &DISSEMINATION

RESEARCH & DOKUMENTATION

VALUE OFPUBLICSERVICE

ENTERTAIMENT

EDUCATION INFORMATION

TVRADIOINTERNET + NYHEDER

USE IS VALUEPOLITICAL APPROACH

RE-USE IS VALUEPRODUCTION APPROACH

DIGITAL ACCESSCREATESUSE

DECREASING SCARCITY

ACCESSIBLE

DIGITISED

USE = VALUE

NO ACCESS

THE ARCHIVE

520.000 HOURSTV, RADIO & FILM

TV PROGRAMS AND NEWS PRODUCTION FROM AROUND 1948 – 2005OLDEST CLIP FROM 1896

RADIO IN 3 ARCHIVES‣RADIOARKIVET, PRODUCED 1931-2005‣BÅNDARKIVET, PRODUCED 1959-2005‣DAT-BÅNDSAMLINGEN, AIRED 1989-2005

FIRST PRODUCT

FACTS •FOCUSED ON USER INTERACTION, PUBLIC VOTING ON FAVORITE PROGRAMS

•12 WEEKS, A WEEKLY CATEGORY, CHOICES WITH A SMALL CLIP AND A DESCRIPTION

•CONTENT WAS COMMENTED AND DISCUSSED

•WINNING CONTENT PUBLISHED THE FOLLOWING WEEK

WEBSITE•COMPETITION SCORE•SEE ALL 100

SNIPPETS AND VOTE •CINEMA MODE FOR

FULLSCREEN VIEWING

RESULTS•MORE THAN 100.000 DANES

VOTED •DURING THE FIRST YEAR

BONANZA HAD 200.000 MONTHLY USERS AND 1 MIO. VIDEO STREAMS A MONTH

TODAY•ONE OF DR’S “POWER BRANDS” 3

YEARS DOWN THE LINE WE HAVE 70.000 MONTLY USERS

•WINNER OF FIAT’S PRIZE FOR BEST INTERNET PRODUCTION IN 2009

BONANZA’SUSERS

‣HOW OLD ARE THE USERS?

33 %44 %

BETWEEN 0-1920-39 YEARS

40-59 YEARS

‣WHY ARE THEY VISITING? 39 %

FOR EDUCATIONAL USELOOKING FOR A PARTICULAR PROGRAM/SNIPPETAS ENTERTAINMENTIT IS FUN WATCHING “OLD” STUFF I CAN REMEMBER

‣HOW OFTEN DO THE USERS VISIT? 35 %

THIS IS MY FIRST TIMELESS THAN EVERY 14TH DAYMORE THAN ONCE EVERY 14TH DAYEVERYDAY OR ALMOST EVERY DAY

A NEW NEED

THE NEED IN THE DIGITAL DOMAIN:MOVE WITH THE SPEED OF THE USERS CREATE THE ABILITY TO BE PRESENT ANYWHERE AT ANY TIME

DANSKKULTURARV

”EXPERIMENTARIUM” FOR DISSIMINATING DIGITAL CULTURAL HERITAGE 2012-2014

PRESENT‘EXPRESSION’

PAST‘IMPRESSION’

FUTURE‘IMPRINT’

‘ME’ & ‘US’

THREE OVERALL FUNCTIONSWWW.DANSKKULTURARV.DK

• SEARCH THE ARCHIVE• ACROSS DIFFERENT

PLATFORMS AND INSTITUTIONS

• AND CREATE USERGENERATED CONTENT / DATA

METAPHOR

DINNER PARTY!!

IN ORDER TO CREATE GOOD DINNER PARTY YOU NEED TOOLS, INGREDIENS, A RECIPE AND A CREATIVE MIND, AND SOME GUESTS YOU LOVE SEEING!

THE TOOLS

THE INGREDIENS

DANISH BROADCASTING CORPORATIONDANISH FILM INSTITUTEDANISH STATE ARCHIVESHERITAGE AGENCY OF DENMARK NATIONAL MUSEUMNATIONAL GALLERY OF DENMARKROYAL LIBRARYSTATE AND UNIVERSITY LIBRARYMUSEUMS OF NORTH JUTLAND

THE COURSES

NOT A PORTAL - BUT ONE OF MANY ACCESS POINTS TO VARIOUS ARCHIVES

PRODUCTS& PROJECTS

DANSK KULTURARVWEBSITE +

COLLABORATION

PRODUKTER

PRODUCT PRODUCT

PRODUCT

PRODUCTPRODUCT

IPHONE APPS

LOOK-ALIKES

ONE CLIP A DAY

CHRISTMAS CAL

ATTACK! AUTONOM BØRNETV BAZOOKA BLYP BRÆNDT BYNKENIS CRIME DESPERAT DIRCH DOPE DRAB DRAG DYRERIGET EPISK FÆDRELAND FAIL

FANTASI FORBUDT FOR BØRN FORFALSKNING GØJL GANGSTER OLDE GULD HELT HELT VÆK HISTRORISK HOVSA-MOMENT HYPNOGØJL IDEER IDOL IKON JUL

KAMP KATASTROFE KENDING KENDISSTRIP KLASSIKER KLASSIKERE KREATIV KRISE LØGN LØGNER LEGENDE LOL LORT MÅLTYV MANDEN MENNESKELIGHED MINDER MORDER NÆSE NEDSMELTNING NICE NYTÅR OFRING OK OPFINDER

OPFINDSOMHED OWNED PLAYER PRANK! RØG RØVERNE RACIST ROCK ROLIGAN ROYAL SKØRT SKILLS SNYD SNYDT SPAS SPASSER STORM STUNT SUPERHELT

VELTKLASSE VINDER WTF

THE INTERNS

CONFERENCES

WORKSHOPS

ACCESSIBILTY

INTERNATIONALCOLLABORATION

#HACK4DK

CONTENT

50.000 MATERIALS!

SMK DR DFI KB KSSA SB

OG MANGEFLERE

KUNSTENÅLBORG

SKAGENMUSEUM

ODENSE BYMUSEUMDACAPO

RADIO AND TV PROGRAMMES

FILM, STILLS AND POSTERS

PAINTINGS, VIDEO AND ANIMATION

PHOTOS AND PAINTINGS

NATMUS

PHOTOS, DRAWINGS, NEWSPAPERS

SOUND, STORIES AND IMAGES

MOBILAPPLIKATION/NORDJYLLANDPAINTINGS,

AUDIO GUIDE, LOCATION BASED SERVICES

NORTHJ

POPULAR CLIP JOHNNY CASH

WALKIE TALKIEDE GRÆNSELØSEDJ AKADEMIETDFI FILMS

TECHNOLOGY

C_ULTURAL H_ERITAGE A_RCHIVE O_PEN S_YSTEM

•ARCHIVE MEDIA FOR ONLINE USE, AND•CREATE AND EDIT MULTI-LANGUAGE, FLEXIBLE

METADATA, WHILE YOU •RETAIN FULL CONTROL OF YOUR COLLECTION.•MANAGE AND PROVIDE ACCESS TO YOUR MEDIA WITH

POWERFUL SEARCH•SCREEN ONLINE ON MULTIPLE SITES, IN MULTIPLE

FORMATS, ON ANY DEVICE WITH AN INTERNET CONNECTION

•SHARE AND COLLABORATE ACROSS ARCHIVES (THROUGH APIs/XML)

INTERFACE

MCMFLEXIBLE XML METADATA

OCTOPUSENCODING &PUBLISHING

STATISTICSENGAGEMENTTRACKING

SOLRPOWERFULLSEARCH

WORKSPACEONLINE ADMINISTRATION

OAI-PMHMETADATA PUSH/HARVEST

CMS INTEGRATIONSWORDPRESS TYPO3, AND MORE

PLAYERSFLASHHTML5

EXPANDINGSEVERAL NEWFRONTENDS

STORAGE CLOUD

MODULAR API

SYSTEM DESIGN

ANY CONCEPT, ANY TIME, ANY WHERE, AT ANY PLATFORM

WITHOUT PAYING THE SAME COST AGAIN AND AGAIN

FLEXIBLE TECHNOLOGY CREATES FEASIBLE COLLABORATIONS

ACCESSIBILTYHTML5 / CSSSEARCHABLEINTERACTIVITYDYNAMICADAPTABLEIN

SHORTtorsdag den 30. august 12

MIRIAM LERKENFELDMLES@DR.DKTWITTER @LERKENFELDSLIDESHARE.NET/LERKENFELD

TOBIAS GOLODNOFFTOGO@DR.DKTWITTER @TOBIASGOLODNOFFSLIDESHARE.NET/TOBIASGOLODNOFF

THANK YOUDR.DK/KULTURARVDANSKKULTURARV.DKCULTURALHERITAGEPROJECT.TUMBLR.COM

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