daniel waisberg on gauc:

Google Confidential and Proprietary

HOME & BEST PRACTICESDANIEL WAISBERG - ANALYTICS ADVOCATE

SNOOKER

Source: http://goo.gl/cKrxZ

ANALYTICS HOME

Google Confidential and Proprietary

1. THE PROCESS

http://www.bonkersworld.net/building-software/

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WHAT IS WEB ANALYTICS?

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A WEB ANALYTICS PROCESS

Source: Data Points by Nathan Yau

Google Confidential and Proprietary

2. THE ORGANIZATION

http://www.bonkersworld.net/organizational-charts/

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➡ KNOWLEDGE!

➡ COMPANY SIZE!

➡ % OF REVENUE

IMPORTANT ASPECTS

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Newbie!Large Org!

High %

Savvy!Large Org!

High %Newbie!

Small Org!High %

Savvy!Small Org!

High %Newbie!

Large Org!Low %

Savvy!Large Org!

Low %Newbie!

Small Org!Low %

Savvy!Small Org!

Low %

Google Confidential and Proprietary

Newbie!Large Org!

High %

Savvy!Large Org!

High %Newbie!

Small Org!High %

Savvy!Small Org!

High %Newbie!

Large Org!Low %

Savvy!Large Org!

Low %Newbie!

Small Org!Low %

Savvy!Small Org!

Low %

Google Confidential and Proprietary

Newbie!Large Org

Savvy!Large Org

Newbie!Small Org

Savvy!Small Org

Google Confidential and Proprietary

Newbie!Large Org

Savvy!Large Org

Newbie!Small Org

Savvy!Small Org

Google Confidential and Proprietary

Newbie!Large Org

Savvy!Large Org

Newbie!Small Org

Savvy!Small Org

Google Confidential and Proprietary

Newbie!Large Org

Savvy!Large Org

Newbie!Small Org

Savvy!Small Org

Google Confidential and Proprietary

Newbie!Large Org

Savvy!Large Org

Newbie!Small Org

Savvy!Small Org

Google Confidential and Proprietary

Newbie!Large Org

Savvy!Large Org

Newbie!Small Org

Savvy!Small Org

Google Confidential and Proprietary

3. THE PEOPLE

90%! OF WEB ANALYTICS SUCCESS LIES IN THE

PEOPLE YOU HAVE BEHIND THE TOOLS.

£ € $

£ € $

∑ π ß √

£ € $

∑ π ß √

<script>

BASIC PRINCIPLES

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α. TRENDS

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VISUALIZING TRENDS

Google Confidential and Proprietary

VISUALIZING TRENDS

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VISUALIZING TRENDS

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ß. SEGMENTATION

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ß.1 USER SEGMENTS

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ß.2 CUSTOM DIMENSIONS

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ß.2 CUSTOM DIMENSIONS

Personal identifiers: gender, eyes, color.!

Daily identifiers: earrings, makeup, hairstyle.!

Ambient identifiers: winter clothes...

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ß.2 CUSTOM DIMENSIONS

User Level: Across multiple sessions !

Session Level: Current session !

Page Level: Page-level activities on current visit.!

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ß.2 CUSTOM DIMENSIONS

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3+3 6+0

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γ. ENRICHING DATA

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γ.1 ANNOTATIONS

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γ.2 CUSTOM DATA IMPORT

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γ.2 CUSTOM DATA IMPORT

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γ.2 CUSTOM DATA IMPORT

Google Confidential and Proprietary

γ.2 CUSTOM DATA IMPORT

What is my conversion rate?

Is pique better than vintage?

Should black be the default?

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γ.3 COST DATA UPLOAD

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γ.3 COST DATA UPLOAD

Google Confidential and Proprietary

TAKEAWAYS

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➡ IMPLEMENTING

TAKEAWAYS

Google Confidential and Proprietary

➡ IMPLEMENTING!

➡ ORGANIZING

TAKEAWAYS

Google Confidential and Proprietary

➡ IMPLEMENTING!

➡ ORGANIZING!

➡ HUMANIZING

TAKEAWAYS

Google Confidential and Proprietary

➡ IMPLEMENTING!

➡ ORGANIZING!

➡ HUMANIZING!

➡ TRENDS, SEGMENTATION & CONTEXT

TAKEAWAYS

“HE WHO FAILS TO PLAN, PLANS TO FAIL”

THANK YOU & HAPPY ANALYZING!