daniel russell's dc marketing tech talks presentation
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Turning on the Lights with Market
ResearchMay 2nd 2016
About Me
Daniel RussellMarketing Manager at Go Fish Digitaldaniel.russell@gofishdigital.com@dnlRussellGoFishDigital.com
What is Qualtrics?
Surveys
Traditional Surveying
Nontraditional Surveying
What do I like about
Qualtrics?
Mobile Friendly
Engaging Question Types
Survey Logic
What don’t I like about
Qualtrics?
Interface
Refresh?
Case Study #1
Whirlpool’s Problem
Active Visitor Surveying
Product Development SurveyingClick on the part of the fridge where you store milk at home.
Case Study #2
Cabela’s Problem
Receipt Surveys
Case Study #3
Invitation Homes’ Problem
Surveying!
Whirlpool• Increase in survey response rates and
actionable visual response dataCabela’s• Post-purchase data for in-store productsInvitation Homes
Results
Alternatives
daniel.russell@gofishdigital.com
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