dag 2: case
Post on 07-Aug-2015
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Velkommen til Academy #digfmo
Academy – By Innovation Dock
Academy by Innovation Dock is a school designed for the future.This is where we develop innovation heroes, strategy superstars,startup experts, business model innovators and next generation
leaders.
Case: Dating
50 millioner aktive brukere
sjekker Tinder ca 11 ganger daglig
Case: Såpe
1937
1990
2006
Hvordan kan vi få damer til å slutte å kjøpe damesåpe til
mennene sine, og heller velge Old Spice?
5 måneder senere
”Let’s engage and communicate on a more personal, intimate level”
180 VIDEOS
REAL TIME
Results
Salget økte med
107 %
Markedsledende innen såper for
menn
Case: Cookie
10 000Retweets
innen 1 time
+8 000Følgere på
DESIGNETFERDIGSTILTGODKJENT
5 MINUTTER
This was not a commercial
Real time marketing
For all the planning and millions of dollars that go into the creation of Super Bowl commercials, arguably the best ad of the game last night was a tweet.
www.adage.com
”Oreo Won the Marketing Super Bowl”
- WIRED Magazine
Case: Brus
Case: Hygiene
2004
Kun 4 % av kvinnene så på seg selv som vakre
The real beauty campaign
2013
163 millioner
visninger
Delt500 000 ganger
Innen 24 timer
4,6 milliarderMedia
visninger
The most watched ad
EVER
"We're going to try to change a generation.
You have to wait until they grow up to see what happens.”
MacLeod
Case: Møbler
www.innovationdock.comStavanger, Norway
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