cx index webinar in brief

Are You Putting Your CX Dollars In

The Right Place? Roxana Strohmenger, Director, Data Insights Innovation

March 18, 2015

Customer expectations have changed.

Your customers want a faster, better,

cheaper, higher level of service.

To compete: You must differentiate.

Success with customer experience

requires a system of measurement.

© 2015 Forrester Research, Inc. Reproduction Prohibited 5

All of Forrester’s CX Index™ data is confidential and for internal use only. Any external distribution is strictly prohibited.

Forrester’s CX Index Score measures

How successful a company delivers customer

experiences that create and sustain loyalty

Customer

Experience Quality

Customer

Loyalty

SCORE

© 2015 Forrester Research, Inc. Reproduction Prohibited 6

All of Forrester’s CX Index™ data is confidential and for internal use only. Any external distribution is strictly prohibited.

How good is your customer experience?

Why it is good or bad?

How can you improve?

A RIGOROUS & ACTIONABLE DATA FRAMEWORK

You’ll see just how the CX Index measures real-world

customer experience, as well as find out how to use

these insights to determine which drivers will most

affect revenue.

Want more?

Fill out the form to the right to download the entire

webinar replay, including the full slide deck.

Thank you

forrester.com

Roxana Strohmenger

+1 617.613.6511

rstrohmenger@forrester.com