cvbs: maximizing your meeting’s potential · “cvbs: maximizing your meeting’s potential”...

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CVBs: Maximizing Your Meeting’s Potential

Presented by

Arlene Sheff, CMP

Moderated by

Zachary Chouteau

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Today’s Webinar is worth the following credit toward the CMP

application through CIC: Strategic Event Planning Process, 1 hour.

Download the presentation found on the Meetings Webinar Club

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also click on the link for CMP instructions to obtain CMP credit.

Print this form and include it with your CMP application or

recertification form.

CIC Credit

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Arlene Sheff, CMP

Strategic Meeting Consulting

Today’s Speakers

Presenter

Arlene Sheff, CMP

Strategic Meeting Consulting

(949) 510-7181

sheffcmp@gmail.com

All Rights Reserved 2011 (c) Arlene Sheff, CMP 10

All Rights Reserved 2011 (c) Arlene Sheff, CMP

Objectives

All Rights Reserved 2011 (c) Arlene Sheff, CMP

Objectives

Unscramble alphabet soup

All Rights Reserved 2011 (c) Arlene Sheff, CMP

Unscramble alphabet soup

Trend-setting services offered by CVBs

Objectives

All Rights Reserved 2011 (c) Arlene Sheff, CMP

Objectives

Unscramble alphabet soup

Trend-setting services offered by CVBs

How CVBs can save you time and money

All Rights Reserved 2011 (c) Arlene Sheff, CMP

Objectives

Unscramble alphabet soup

Trend-setting services offered by CVBs

How CVBs can save you time and money

How CVB partnerships can work to your benefit

All Rights Reserved 2011 (c) Arlene Sheff, CMP 16

CVB – Convention & Visitor Bureau

All Rights Reserved 2011 (c) Arlene Sheff, CMP 17

CVB – Convention & Visitor Bureau

DMO – Destination Marketing Organization

All Rights Reserved 2011 (c) Arlene Sheff, CMP 18

CVB – Convention & Visitor Bureau

DMO – Destination Marketing Organization

DMAI – Destination Marketing Association International

All Rights Reserved 2011 (c) Arlene Sheff, CMP 19

CVB – Convention & Visitor Bureau

DMO – Destination Marketing Organization

DMAI – Destination Marketing Association International

What’s the difference?

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CVB – Convention & Visitor Bureau

DMO – Destination Marketing Organization

DMAI – Destination Marketing Association International

What’s the difference?

How do they operate?

All Rights Reserved 2011 (c) Arlene Sheff, CMP 21

All Rights Reserved 2011 (c) Arlene Sheff, CMP 22

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Unbiased information

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Unbiased information

One-stop shopping

All Rights Reserved 2011 (c) Arlene Sheff, CMP 25

Unbiased information

One-stop shopping RFP distribution ◦ Leads for Best Rates and availability

All Rights Reserved 2011 (c) Arlene Sheff, CMP 26

Unbiased information

One-stop shopping RFP distribution ◦ Leads for Best Rates and availability

Last minute cancellation information

All Rights Reserved 2011 (c) Arlene Sheff, CMP 27

Unbiased information

One-stop shopping RFP distribution ◦ Leads for Best Rates and availability

Last minute cancellation information Busy period information

All Rights Reserved 2011 (c) Arlene Sheff, CMP 28

Unbiased information

One-stop shopping RFP distribution ◦ Leads for Best Rates and availability

Last minute cancellation information Busy period information Separate sales managers for specific markets

All Rights Reserved 2011 (c) Arlene Sheff, CMP 29

All Rights Reserved 2011 (c) Arlene Sheff, CMP 30

CVBs cost $$$ or get kickbacks

All Rights Reserved 2011 (c) Arlene Sheff, CMP 31

CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t

need to use a CVB

All Rights Reserved 2011 (c) Arlene Sheff, CMP 32

CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t

need to use a CVB CVBs only help citywide groups

All Rights Reserved 2011 (c) Arlene Sheff, CMP 33

CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t

need to use a CVB CVBs only help citywide groups Events must include sleeping rooms

All Rights Reserved 2011 (c) Arlene Sheff, CMP 34

CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t

need to use a CVB CVBs only help citywide groups Events must include sleeping rooms Meeting must include use of the Convention

Center

All Rights Reserved 2011 (c) Arlene Sheff, CMP 35

CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t

need to use a CVB CVBs only help citywide groups Events must include sleeping rooms Meeting must include use of the Convention

Center Services only needed by Associations

All Rights Reserved 2011 (c) Arlene Sheff, CMP 36

CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t

need to use a CVB CVBs only help citywide groups Events must include sleeping rooms Meeting must include use of the Convention

Center Services only needed by Associations CVBs work solely on behalf of their partners

All Rights Reserved 2011 (c) Arlene Sheff, CMP 37

Provide adequate information

All Rights Reserved 2011 (c) Arlene Sheff, CMP 38

Provide adequate information Don’t assume what services are offered

All Rights Reserved 2011 (c) Arlene Sheff, CMP 39

Provide adequate information Don’t assume what services are offered Provide detailed RFP (Request for Proposal) ◦ www.conventionindustry.org ◦ APEX (Accepted Practices Exchange)

All Rights Reserved 2011 (c) Arlene Sheff, CMP 40

Provide adequate information Don’t assume what services are offered Provide detailed RFP (Request for Proposal) ◦ www.conventionindustry.org ◦ APEX (Accepted Practices Exchange)

Bring them into process early

All Rights Reserved 2011 (c) Arlene Sheff, CMP 41

Provide adequate information Don’t assume what services are offered Provide detailed RFP (Request for Proposal) ◦ www.conventionindustry.org ◦ APEX (Accepted Practices Exchange)

Bring them into process early Discuss where RFP will be sent & how replies

will be handled

All Rights Reserved 2011 (c) Arlene Sheff, CMP 42

Provide adequate information Don’t assume what services are offered Provide detailed RFP (Request for Proposal) ◦ www.conventionindustry.org ◦ APEX (Accepted Practices Exchange)

Bring them into process early Discuss where RFP will be sent & how replies

will be handled Advise your final decision

All Rights Reserved 2011 (c) Arlene Sheff, CMP 43

All Rights Reserved 2011 (c) Arlene Sheff, CMP 44

1. iLead response system to collect all proposals

All Rights Reserved 2011 (c) Arlene Sheff, CMP 45

1. iLead response system to collect all proposals

2. Dedicated site inspection/FAM trip specialist

All Rights Reserved 2011 (c) Arlene Sheff, CMP 46

1. iLead response system to collect all proposals

2. Dedicated site inspection/FAM trip specialist

3. On-line registration programs, i.e. Passkey - Travelocity

All Rights Reserved 2011 (c) Arlene Sheff, CMP 47

1. iLead response system to collect all proposals

2. Dedicated site inspection/FAM trip specialist

3. On-line registration programs, i.e. Passkey - Travelocity

4. Housing management

All Rights Reserved 2011 (c) Arlene Sheff, CMP 48

1. iLead response system to collect all proposals

2. Dedicated site inspection/FAM trip specialist

3. On-line registration programs, i.e. Passkey - Travelocity

4. Housing management

5. Links to planner education on their web site

All Rights Reserved 2011 (c) Arlene Sheff, CMP 49

All Rights Reserved 2011 (c) Arlene Sheff, CMP 50

6. Assist with donations to food bank

All Rights Reserved 2011 (c) Arlene Sheff, CMP 51

6. Assist with donations to food bank

7. Team building activities – CSR (Corporate Social

Responsibility)

All Rights Reserved 2011 (c) Arlene Sheff, CMP 52

6. Assist with donations to food bank

7. Team building activities – CSR (Corporate Social

Responsibility)

8. Incentive with a minimum room nights

All Rights Reserved 2011 (c) Arlene Sheff, CMP 53

6. Assist with donations to food bank

7. Team building activities – CSR (Corporate Social

Responsibility)

8. Incentive with a minimum room nights

9. Custom built Google map service

All Rights Reserved 2011 (c) Arlene Sheff, CMP 54

6. Assist with donations to food bank

7. Team building activities – CSR (Corporate Social

Responsibility)

8. Incentive with a minimum room nights

9. Custom built Google map service

10. Resume and pre-cons with service providers to your meeting

All Rights Reserved 2011 (c) Arlene Sheff, CMP 55

All Rights Reserved 2011 (c) Arlene Sheff, CMP 56

11. Restaurant lists/kiosks/reservationists

All Rights Reserved 2011 (c) Arlene Sheff, CMP 57

11. Restaurant lists/kiosks/reservationists

12. Airport meet and greet service

All Rights Reserved 2011 (c) Arlene Sheff, CMP 58

11. Restaurant lists/kiosks/reservationists

12. Airport meet and greet service

13. On-site registration staff

All Rights Reserved 2011 (c) Arlene Sheff, CMP 59

11. Restaurant lists/kiosks/reservationists

12. Airport meet and greet service

13. On-site registration staff

14. Liaison to city government

All Rights Reserved 2011 (c) Arlene Sheff, CMP 60

11. Restaurant lists/kiosks/reservationists

12. Airport meet and greet service

13. On-site registration staff

14. Liaison to city governments

15. Assistance with annual meeting rotation

All Rights Reserved 2011 (c) Arlene Sheff, CMP 61

All Rights Reserved 2011 (c) Arlene Sheff, CMP 62

Digital marketing kits

All Rights Reserved 2011 (c) Arlene Sheff, CMP 63

Digital marketing kits

Promotional materials

All Rights Reserved 2011 (c) Arlene Sheff, CMP 64

Digital marketing kits

Promotional materials

Discount cards

All Rights Reserved 2011 (c) Arlene Sheff, CMP 65

Digital marketing kits

Promotional materials

Discount cards

Custom microsites

All Rights Reserved 2011 (c) Arlene Sheff, CMP 66

Digital marketing kits

Promotional materials

Discount cards

Custom microsites

Assistance with social media strategy

All Rights Reserved 2011 (c) Arlene Sheff, CMP 67

Digital marketing kits

Promotional materials

Discount cards

Custom microsites

Assistance with social media strategy

Hosting webinars

All Rights Reserved 2011 (c) Arlene Sheff, CMP 68

Digital marketing kits

Promotional materials

Discount cards

Custom microsites

Assistance with social media strategy

Hosting webinars

Participate in your prior year event

All Rights Reserved 2011 (c) Arlene Sheff, CMP 69

Digital marketing kits

Promotional materials

Discount cards

Custom microsites

Assistance with social media strategy

Hosting webinars

Participate in your prior year event

Connect with noteworthy local speakers

All Rights Reserved 2011 (c) Arlene Sheff, CMP 70

All Rights Reserved 2011 (c) Arlene Sheff, CMP 71

WHAT WILL YOU DO DIFFERENTLY?

◦ 1.

◦ 2.

◦ 3.

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