customer testimonial
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© 2015 Devon International Group
Customer
TestimonialsHow to properly ask
permission from a
customer while staying
within legal rights
Presented By:
© 2015 Devon International Group
What is a Testimonial?
A testimonial is a
written or spoken
statement in which the
subject says that they
used a product or
service and liked it.
© 2015 Devon International Group
Why do we Use Testimonials?
90% of people trust recommendations from people they know.
70% of people trust the opinions of strangers posted online.(Neilsen, 2009)
Testimonials provide social proof that your business has seen
positive results and has a history of what you promise in your
marketing, sales and conversations.
© 2015 Devon International Group
You Should Get a
Testimonial if:
© 2015 Devon International Group
Sample Requests for Testimonials
Asking for a testimonial:
Dear [Client],
I hope all is well. Because I value you as a client, I would appreciate your feedback. With your permission, I would like to use your comments as a testimonial to help convince future clients that they can benefit from working with us.
To help you get started, I’ve included a few questions, but lease feel free to write whatever you would like. (Include questions)
Thank you for your time, and thanks again for your business.
Please let me know if there is anything further I can do for you.
[Your Name]
© 2015 Devon International Group
Sample Requests for TestimonialsLetter to a client whom you’ve asked to write a testimonial:
Dear [Client],
Working with clients like you makes my business a great
joy. Thank you for agreeing to provide a testimonial. Your
story will help inform our potential clients why it is good
to work with us and how they can benefit.
To help you get started, I’ve included a few questions, but
please feel free to write whatever you like. (Include questions)
Thank you for your time and kind support. We value your
business and look forward to working with you again in the
future. Please let me know if there is anything further I
can do for you.
[Your Name]
© 2015 Devon International Group
Sample Requests for Testimonials
Letter to a client asking if you may quote them for a testimonial:
Dear [Client],
Thank you for taking your time to express your kind comments to me.
Your praise brightened my day, and clients like you make everything I
do worthwhile.
With your permission, I would like to share your thoughts with potential
clients. Your words will help them to understand how they can benefit
from working with us, and why they should do so. Do I have your
permission?
Thank you again for your business, and please let me know if there’s
anything further I can do for you.
[Your Name]
Via http://www.sitepoint.com/how-to-ask-for-testimonials/
© 2015 Devon International Group
To ensure you receive a convincing testimonial, you might want to consider
providing sample questions in your request email to help your client open up.
How did you benefit from working with [company]?
What is the most significant improvement that has
resulted from your work with [company]?
Why did you select [company]?
What were the results of working with [company]
and what did [company] do to contribute to the
outcome?
Example Questions
© 2015 Devon International Group
You’ve Got the Testimonial
...now what?
There are growing attempts to regulate testimonials,
with closer scrutiny on both the state and federal levels.
The regulation of testimonials and other types of
advertising comes under the Federal Trade Commission’s
rules and regulations on the federal level.
© 2015 Devon International Group
More About Your Testimonials
If you have reason to believe a testimonial is not
true, don’t use it.
Keep your testimonials up-to-date.
Disclose any paid compensation for the
testimonial.
Make sure the testimonials you use reflect the
TYPICAL experiences with your products.
Document each testimonial with the date,
name, and signature giving permission to use it.
© 2015 Devon International Group
Testimonial Release Template
I/we, hereby give my/our written permission to ________________________________
personally, and/or any successor and/or assignee(s), to use our testimonials in
their/his/its advertising without any consideration paid to me/us.
I/we understand and acknowledge that ______________________________ personally,
and/or any successor and/or assignee(s) may use my testimonial(s) for commercial
purposes or otherwise. As the undersigned(s), I/we hereby agree that the
aforementioned entities shall be the owner(s) of the copyright(s) of my/our
testimonials. The aforementioned entities shall be entitled to reproduce it, and/or to
use the testimonial(s) in any manner.
_____________________________________________________________
Signature Date
_____________________________________________________________
Printed Name
_____________________________________________________________
Signature Date
______________________________________________________________
Printed Name
© 2015 Devon International Group
Sources:http://www.debutmarketing.com.au/how-and-why-you-should-use-testimonials-in-your-business/
http://www.sitepoint.com/how-to-ask-for-testimonials
http://www.info-marketing.org/resources/easy-legal-compliance-manual/ensuring-testimonials-
comply-with-law
Connect with Us:
www.devonintlgroup.com
@DevonIntlGroup
company/devon-international-group
www.pinterest.com/devonintlgroup/
www.facebook.com/DevonInternationalGroup
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