current marketing trends

STAGE 2Present Marketing Situation

Present Marketing

In the present scenario of marketing. It has changed the world and it self now it is not like earlier that by giving advertisement on television and newspaper will increase the sales and awareness of the product. It has come a long way to this situation. There is a huge decline in newspaper and television marketing. Compare to Modern marketing.

• Production orientation era• Product orientation era• Sales orientation era• Market orientation era• Customer orientation• Relationship orientation• Social/mobile marketing orientation

21st century way of marketing

• Social Marketing• Relationship Marketing• Green Marketing

SOCIAL MARKETING

Social Marketing

• Social marketing is a umbrella term that define the various activates that integrate technology , social interaction and the construction of word and picture. For social marketing we need to have creative idea which attract other people to the product.

Social Market

• Talking about today world there is 96% of Millennial have joined the social network.• The fastest growing segment on facebook is 50-55 years old.• 76% of people trust consumer recommendation of purchase decision.• There is also a small segment of people in the world which trust

celebrities.• It is seen in research that companies who haven't worked on social

marketing is facing down sales.

Size of social market• The size of social market is as big as you can think of there

are zillion of social networking website.• Now a days average people spend more than 1hr a on social

networking website.•Website like Google ,Facebook , Youtube their main in come

is from the advertisement on their website.

RELATIONSHIP MARKETING

What is Relationship Marketing

• A long term Stagey to built relationship with individual customers. • Relationship Marketing is a philosophy of doing business, a strategic

orientation that focuses on keeping and improving current customers rather than on acquiring new customer.

Work of Relationship Marketing

• The consistent application of up to data knowledge of individual costumer to product and services design in order to develop a continues long term relation.• The focus enhancing the relationship with existing costumers that is

to retain existing costumer.

Background to relationship marketing• Most companies marketing effort is focussed on getting coustmer

with little attention paid to keeping them.• The average company loses between 10% to 30% of its coustmer each

year

It is developed by

• Satisfying costumers• Trust• Adding Values• Privileges• Costumer orientation• Quality product

Example of RM activities

• Examples• Supermarket loyalty• Museum ,theatre and concert seasonal tickets• Provision of technical support• After sales service

Summary of RM marketing

• Regular contact• Quality and customer satisfaction • On going relationship rather than one off transaction• Costumer retention rather than attraction• Work towards partnership

GREEN MARKETING

Green Marketing? It is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. And some Example

People are trying

Contrary to popular belief—it’s not so easy being Green. Organizations, governments, and individual consumers are all struggling to adapt to a world in which the planet’s health and dwindling natural resources are at the center of a global conversation.

The good news is that everyone seems to be trying to be some shade of Green, and experimentation usually leads to innovation.

How it is working

Green” is perhaps one of the biggest trends to hit the modern marketplace. • Wal-Mart is going Green.

• Hollywood celebrities are eco-evangelists.

• The 2008 Olympics set the new gold standard for sustainable events.

• Religious leaders are making the environment a moral issue.

Green cretificate

Today, many organizations’ environmental strategies revolve around marketing campaigns and repackaging offerings to tout Green claims. Consumers are generally confused about what’s what, as companies toss around the word “Green” with little agreement as to what it really means.

Though many certifications exist today—many environmentalists complain that they are not robust enough to create lasting change.

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GE: EcomaginationIn 2007, GE invested more than $1 billion on cleaner technology R&D, moving the company closer to its goal of investing $1.5 billion annually in Ecomagination R&D initiatives by 2010.

In 2007, GE achieved approximately 15% growth in Ecomagination revenues over 2006, from $12 billion to $14 billion. Due to the program’s overwhelming success over the past few years, GE forecasts it will surpass $20 billion by 2009 and is consequently raising the annual Ecomagination revenue goal to $25 billion by 2010.

Company which are growing toward green

• Banks are investing their lot of money to stop the physical use of money.• Many shopping store are taking money for the use of poly bag.• Many paper company is using old paper and recycling them.• A lot of paper bags are used in the store.

Continued….

Conclusion

• It is the new trend which is now taking up in the market. All the big company in the world are going green to capture the market . It is the big player who can only help to make the changes other wise it would be hard to make it.