curating conference content to promote member engagement

Curating Conference Content to Promote Member Engagement

Thursday, July 26, 20122 – 3 p.m. ET

Contact Information

Aaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCPhone: (616) 710-1891Email: aaron@eventgarde.comWeb: www.eventgarde.comFacebook: www.facebook.com/EventGardeLLC

Housekeeping

• Participants attending live will have a chance at the end of this webinar to win a complimentary 30-minute consultation with Aaron.

• All participants will receive 1 CAE credit hour for full participation in this live webinar.

Tweet! Tweet!

@AaronWolowiec of #EventGarde shares 5 strategies for curating conference content during @HigherLogic webinar. #gameon #awesome #rockstar

Post-annual conference

Resource and content treasurers

Curate conference content that

already exists.

Poll Question

Does your organization currently “curate content” in some way following your major annual meeting? • Yes.• No.• I don’t know.• What does “curate content” mean?

Schedule follow-on education.

Repeat or expand popular sessions.

10:25 - 10:45: Idea Swap 110:50 - 11:10: Idea Swap 2

11:15 - 11:35: Idea Swap 311:40 - 12:00: Idea Swap 4

Link theory with practice.

▪ Follow through ▪ Offer support ▪ Remove barriers ▪ Celebrate successes

Keep theconversation

flowing.

Online communities encourage engagement.

Develop a library of resources.

▪ Blog posts ▪ Newsletter articles ▪ White papers ▪ YouTube videos

Aggregate social media

content.

Develop a meaningful story.

Explore Storify at www.storify.com.

Final Thoughts

• Conference content already exists.• Repackage, repurpose and leverage it.– Engage volunteer leaders as curators.– Create quality products/services members value.

• Experiences loyalty engagement.• Technology and social media can

enhance deliverables.

Top 5 Strategies

1. Schedule follow-on education.2. Link theory with practice.3. Keep the conversation flowing.4. Develop a library of resources.5. Aggregate social media content.

Contact Information

Aaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCPhone: (616) 710-1891Email: aaron@eventgarde.comWeb: www.eventgarde.comFacebook: www.facebook.com/EventGardeLLC