cultures of contribution: how to motivate engagement with online learning communities

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January 2014

www.brightwave.co.uk

Cultures of Contribution: How to motivate engagement with online learning communities

Charles GouldCEO Brightwave@CharlesGouldUK

2© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

The technology

User experience & expectation

The culture

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Carl HodlerCo-founder and Digital Engagement Expert,LearnerLab

Speakers

Jonathan Archibald Head of Technical Development,Brightwave

Drew ClareHead of Learning technology for EMA,KPMG LLP

4© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Carl Hodler – Co-founder and Digital Engagement Expert

5© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.Photo: Harry Thomas Photography

What can we learn from the consumer space?

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80% of social business efforts will not achieve intended benefits through 2015

- Gartner 2013

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Social media went mainstream in 2011

Photo: http://www.italktelly.com

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Almost half of UK adults use social networks

Social networks have driven up daily internet use

73% of UK population access web every day

FlrryData: ONS

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94%increase in the amount of daily shared content in 2013

Source: FacebookPhoto:niallkennedy

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Social activity on mobile tripled in 2013

Photo: TaylorHerring

Data: Flurry

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Social is the perfect experience for mobile

Photo: tyle_r

65% of social network users use the platforms to learn about a brand's products or services every month

Photo: RedBull Facebook

Data: The Social Media Report

Over 111 million 'how to' videos on YouTube GB

Photo: YouTube

Data: YouTube

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• Purpose• Relevance• User experience• Emotional engagement• Multi channel• Communication

Photo: Troublemakers inc

What are audiences benchmarking?

Netflix spent 18 months developing their new interface through design iteration and testing

Photo: NetFlix

A big budget doesn't guarantee a great user experience

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Is it possible to apply good practice from consumer digital space to online learning communities at work?

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Get a deep understanding of your audience

Communicate purpose at every opportunity

Innovate experience around familiar conventions

Spot engagement trends

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"Testing - it always feels too early or too late"

Take your communications to your users

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Inspiration from emerging trends

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1. Understand your audience

2. Communicate a simple purpose

3. Innovate around familiar conventions

4. Test/listen continuously - act on results

5. Connect with your audience wherever they are

6. Spot engagement trends

7. Use emerging trends for inspiration

Some good books

@learnerlab

For help with engaging your learning audiences…carl@learnerlab.comwww.learnerlab.com

29© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

January 2014

www.brightwave.co.uk

How technology feedssocial learning

Jonathan Archibald Head of Technical Development@jonarchibald

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The Tin Can API captures informal learning experiences

{ "actor": { "name": "Meg Green", "mbox": "mailto:meg.green@brightwave.co.uk" }, "verb": { "id": "http://adlnet.gov/expapi/verbs/experienced", "display": {"en-US": "experienced"} }, "object": { "id": "http://ted.com/talks/8_secrets_of_success.html", "definition": { "name": { "en-US": "8 Secrets of success TED Talk" } } }}

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Capture

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Share

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Curate

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Capture

Curate Share

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Open badges add external recognition to learning experiences

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Capture

Curate Share

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Capture

Share

Curate

Motivate

38© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

January 2014

www.brightwave.co.uk

Any questions?

Please do come and see us on

Stand 116

Thank you

Drew ClareHead of Learning Technology,

EMA, KPMG LLP (UK)

Deploying successful social media

40© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Change management: Five key points

Change Management

Business requirements Vision

SupportSuccess criteria

Behaviours

Business requirements

Do you actually need it?It must provide value and benefit

DON'T do it because everyone else is

Vision Compelling visionKeep communicating itStick to itBe flexible - change changes

PEM Online's vision

The objective of this project is to provide KPMG's Partner essentials master class participants with a social collaboration and learning platform. This social platform will allow for greater access and people connectivity across borders, leveraging existing course materials and learner generated materials to promote peer to peer learning and networking.

Support - Help them help themselves

Keep them in the platformSupport the supporters

Behaviours - Know what you want them to do

AudiencesBehavioursRole model behaviours

Success criteria - Oh my goodness they're

over engaged!

Realistic and achievableMeet your business requirements

Monitor the behaviours

Wrap up

Business requirementsInnovative, user centric technologyDefine and plan your behaviour change

Thank you

Presentation by Drew Clare

© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

The KPMG name, logo and "cutting through complexity" are registered trademarks or trademarks of KPMG International Cooperative (KPMG International).

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.

49© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

www.brightwave.co.uk@BrightTweet#learningis

Thank you!Questions or comments?

Please come and see us on

Stand 116