cultivationtheory waters
Post on 08-Dec-2014
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Mass Media Communication
Cultivation Theory
Hello!
Cultivation Theory
States that television influences our view of reality
T.V. has become the majorcultural transmitter in today’s
society
Not Family Not Schools Not Churches
Enculturation
Mass Media
Commercial Sponsors
MoviesT.V. Show
Producers
Mainstreaming
Perceivethe
differently
Confuse Media-Constructed
Reality with Actual Reality
Heavy Viewers Beware!
WATCH OUT!
Too Much Viewing
He never seems to DIE!
Very ComplexImprove studies and research
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