ctm2011 v.smara "we are what we share"

Victor SamraDigital Media Marketing Manager

The Museum of Modern Art

We are what we share:Digital content & audience participation

The Museum of Modern Art

• Founded in 1929

• “The world's finest collection of modern and contemporary art”

• Collection holds over 170,000 objects, including paintings, sculptures, drawings, prints, photographs, architectural models and drawings, and design objects

The The Collection Collection - Architecture and

Design- Drawing- Film- Media and Performance Art- Painting and Sculpture- Photography- Prints and Illustrated Books

“You are what you share”

Charles Leadbeater, We Think. London: Profile Books, 2008. http://www.youtube.com/watch?v=qiP79vYsfbo

Official MoMA Group on Flickr

Joined February 2009

1,772 members

Over 6,200 photos

Flickr

Take Your Time: Olafur Take Your Time: Olafur EliassonEliasson

““30 Seconds” videos30 Seconds” videos

Marina Abramović: The Artist Is Present

The Artist is Present The Artist is Present on on FlickrFlickr

Andy Warhol: Motion Andy Warhol: Motion PicturesPictures

I Went to MoMA… campaignI Went to MoMA… campaign

Why participation and co-creation?

• Creates a meaningful connection and a relationship between the audience and the organization

• Builds a feeling of openness, belonging and inclusion

• Generates content that users will want to share with their friends and networks

• Produces creative with a fresh perspective

• Gives insight into the audience and feedback

Thank you!

victor_samra@moma.org@vsamra3