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INFOSYS & WIPROComparative CSR Study
BRAND IDENTITY
The present Wipro Identity was redefined in 1998. This brand identity represents the diverse businesses and corporate values associated with Wipro Limited. It is composed of three mutually-dependant elements:• Rainbow Flower• 'Wipro' (written in black)• 'Applying Thought' (written in black)
Color Significance• Red: Life, Dynamism, Auspiciousness• Green: Nature, Freshness, Growth, Prosperity, Youth• Yellow: Sun, Warmth, Vitality, Aspiration• Violet: Intelligence, Innovation, Shrewdness, Mystery• Blue: Sky, Sea, Transparency, Nature
COMPARATIVE ANALYSIS OF INFOSYS AND WIPRO
Q3-2011 Infosys Wipro
Revenues ($Billion) 6.825 6.964
No of employees 145,088 136,734
CSR Budget (Rs Cr) 20 Not disclosed
Year of establishment 1981 1945
Registered Office Locations Bangaluru Bangaluru
Karmayog Rating 4 4
Recommended CSR Karmayog Report
45.5 55.3
CORE AREAS OF WORK
Infosys
Social Contract
Resource Efficiency
Green Innovation
Wipro
Education
SustainabilitySociety and Community
CSR AREAS Education
Mission - “To improve the Quality of education – so that life opportunities and possibilities are expanded for everyone, including the most under privileged”
Eco Sustainability Mission - “Bringing environment
consciousness to the forefront and have a clear responsibility to contribute to the creation of a just, equitable and humane society”.
Society and Community Wipro Cares philosophy is to
utilize the collective wisdom of volunteers to bring long term benefits and satisfaction to the community, as we believe that providing funds alone will not help the community
Social Contract Commitment to an equitable
society. Employees make a difference by taking up social causes in healthcare, education, art and culture, rural rehabilitation and inclusive growth.
Resource Efficiency Be responsible consumers of
energy and natural resources. The long-term vision is to become water sustainable and reduce ecological impact even as we grow our global operations.
Green Innovation Develop sustainable solutions to
reduce the carbon footprint of our customers. Also combine sustainability with engineering to develop smart and green products.
INFOSYS AREAS OF WORK
Social Contract
Programs Categories1. Volunteering2. Emergency Aid3. Digital Empowerment4. Shaping Policies5. Promoting Education and Research
Programs Names1. SPARK2. Food Relief3. Akshaya Patra – midday mean program
Resource EfficiencyPrograms Categories1. Green Infrastructure2. Energy Conservation3. Water Sustainability4. Replenishment of natural
resources5. Waste Management6. Green supply chain
Programs Names1. Green Buildings2. Collaboration of policies3. Seed ball drive4. Conservation of energy
Green InnovationPrograms Categories1. Ingreen Energy
Management2. Smart workplaces3. Carbon footprint
calculator4. Responsible
computing5. Car pooling
Programs Names1. Patent Applications2. Award for Flypp3. Energy Saving research4. Cutting operational cost5. Using technology to save cost
WIPRO AREAS OF WORK
Education
Programs Categories1. Applying thoughts in
schools2. Mission 10X
Programs Names1. Back to the future2. Supporting girls to complete their schools3. Teachers training center
Eco Sustainability
Programs Categories1. Energy and GHG
Efficiency2. Water efficiency3. Waste management
Programs Names1. Green lighting solution2. Green IT Solutions3. Industrial water treatment solution4. Renewable energy solution5. Shared service consulting
Green InnovationPrograms Categories1. Rural Health program2. Disaster Rehabilitation3. ‘Less Plastic for me’ campaign
CSR, AN ACCEPTABLE MARKETING TOOL: LOWE LINTAS SURVEY
Survey on consumer attitudes towards CSR in India, 2011
Conducted on www.msnindia.com Research Agency Cross-Tab Pvt Ltd Over 2000 respondents (Ahmedabad,
Bangalore, Chennai, Delhi, Mumbai, Kolkata) Source: Hindu Business Line
CORPORATE SOCIAL RESPONSIBILITY RATING
Overall Community Employees Environment Governance
Infosys Technologies
63 62 62 61 68
Wipro Ltd 64 63 64 63 65
IT & Network Services
51 51 51 49 54
All company average
48 48 48 46 51
India Company Average
51 53 53 50 49
Data source: CSRHUB
KEY FINDINGSINDIAN CONSUMER HAS NO ILLUSION-CSR IS ABOUT REPUTATION BUILDING
Why Corporations do CSR?
65% Build Reputa-tion25% Market their products22% Believed in it
Companies Bill 2011 as presented to the Parliament (Source MCA website)
PHILANTHROPIC Responsibilities Be a good Corporate Citizen. Contribute resources to the community; improve quality of life.
ETHICAL Responsibilities Be ethical.Obligation to do what is right,
just and fair; Avoid harm.
LEGAL Responsibilities
Obey the La Law is society’s codification of right and
wrong;Play by the rules
ECONOMIC Responsibilities
Be Profitable The foundation upon which all others
rest
Source: Carroll (1991)
CARROLL’S PYRAMID OF SOCIAL RESPONSIBILITY
ECO EYE
The initiative focuses on: Reducing ecological footprint of business
operations Engagement with employees Supply chain Partners and customers
To create a more sustainable society, and transparent reporting/disclosures.
C-LIFE "C STANDS FOR COMPETENCY, L FOR LEADERSHIP, I FOR INTEGRITY, F FOR FOLLOWING THE NORMS OF THE COMPANY AND E FOR EXCELLENCE,“
Local Support
Government
Partners
Vendors
Employees
Customers
Sustainability is not a reaction to risks. It is out core value- S. D. Shibulal, COO & Director, Infosys
Under the auspices of the state government's 'Aasare' scheme, Infosys partnered with local Non-governmental Organizations (NGOs) to construct homes across 18 villages. The ongoing housing project serves as a model for sustainable development.
CSR AWARDSInfosys Infosys wins American Society for
Training & Development (ASTD in inclusivity The ASTD Awards honor
excellence in workplace learning and performance. They recognize best practices and solutions that achieve organizational goals.
Award for FLYPP Flypp, Infosys' application
platform for mobile operators, won the Aegis Graham Bell Award 2010 for Innovative Approach to Technology and Business in Telecom
Infosys BPO Wins Prestigious CSR Award for Project Genesis at the 8th National Outsourcing Association Awards in London (Nov 30 2011)
Wipro Wipro’s work
prompted Business world FICCI-SEDF Corporate Social Responsibility Award 2003 to rate Wipro as one of the top Indian corporate championing the cause of Corporate Social Responsibility and sustainable development.
CEO’SNarayana Muthy Founder of Infosys Technologies limited Awarded world entrepreneur of the year in 2003
by E&Y Awarded padma shiri from GOI Officer of the Legion of Honor from the
Government of France Padma Vibhushan from the Government of India Order of the British Empire from the
Government of United KingdomContributions Infoscions, together with the board of directors
and the Infosys foundation, contributed US $6.8 million towards relief, rehabilitation and reconstruction
In 2005, Infosys donated Rs. 10 million (about $226,000) to help the effects of 2005 earthquake in Pakistan
In 2010, the Murthy’s donated $ 5.2 million USD to Harvard University Press for a project that aims to make India’s classical heritage available for generations to come
In 2010, Infosys Australia organized a fund-raiser to support Red Cross’ disaster relief efforts in the wake of earthquakes in Haiti and Chile
Azim Premji Chairman of wipro Honored with padma bhushan award in
year 2005 Awarded with honors like the honorary
Doctorate from the Manipal Academy of Higher Education
Awarded with an honorary degree from the Aligarh Muslim University and as well as Wesleyan University
Contributions Azim Premji Foundation-Funded by the
Wipro Founder Azim
The foundation was set up with resources contributed by Azim Premji and has a corpus(amount) of $1 billion. It focuses on creating models that significantly improve the quality of learning in schools, particularly in rural areas, in an effort to promote universal elementary education in India
INFOSYS ENGAGEMENT CHANNELSTrack Customers Employees Local Communities Investors Suppliers Government/NGO/Others Academia
Social Contract
Employeesatisfaction surveys,inclusivity survey,Voice of Youthforum, employeeaffi nity networks,grievance redressalboard, HRD blog,InfyWiki, bulletinboards
Site visits,interviewswith localNGOs andcommunityrepresentatives
Analystmeet,annualgeneralmeeting
Procurementpolicy andvendorselectionprocess
Membershipin globalassociations,mediainteractions
Curriculumenhancementprogramswithacademia
Resource Effi ciencyEco clubs,employeecommittees
Vendorsatisfactionsurveys
Engaging withgovernments andglobal forums tousher sustainablepolicies
Globalinternshipprograms,fellowships
Green Innovation
Customersatisfactionsurveys,annualcustomerleadershipmeet
Innovationcommittees
Vendorreviewmeetingsandawarenesssessions
Infosys blogsJoint R&Dprojects
“Infosys has always shared relevant information with stakeholders. We have gone a step further by disclosing information that is not required by law. In fiscal 1994, Infosys provided a comparison of actual performance vis-à-vis projections made in the prospectus. After setting the precedent, such disclosure became mandatory in India”
THE HICCUPS Wipro World bank debarred Wipro Technologies for four years in the year 2009 for providing
improper benefits to the Bank’s staff
Infosys The firm is facing a federal grand jury probe after an US employee of the company filed a
lawsuit alleging misuse. Infosys has been accused of using the cheaper B-1 visa programme to send employees for long term work — H-1B is the appropriate visa for long-term work and is more difficult to get. The firm has now tightened documentation of the visa process following an audit by an US-based legal firm. Only employees of Grade V and above are now allowed to travel on the B-1 visa. Grade V is a managerial position.
The firm has also mandated that no employee traveling on this visa category can stay beyond 45 days in the US. Employees also need to sign a policy document on the B-1 visa before travelling.
The sexual harassment suit was the most high profile in India's corporate history. Mr. Murthy quit in July last year after Ms. Maximovitch sued him and the company, contending sexual harassment and wrongful termination. Mr. Murthy, who was based in Fremont, Calif., was also an Infosys board member and the company's highest-paid employee. In her suit, filed in Alameda County Superior Court in Oakland, Calif., Ms. Maximovitch, who had been Mr. Murthy's executive assistant, contended that she was subjected to verbal and visual sexual harassment and unwanted sexual advances. She also contended that the company failed to take reasonable steps to keep the harassment from occurring and recurring.
EXCERPTS
"One day we had a visitor from Nortel who walked into my office and found me working on a Wipro desktop. We still did not have laptops those days. Then he found the bulbs in my rooms were made by Wipro. He cheekily asked me whether the tiles were also from Wipro. I said Wipro does not make them but the day they do, I will use them," he went on. "The point is that they make products of quality," he added."
APPENDIX
EDUCATION
MISSION: “To improve the Quality of education – so
that life opportunities and possibilities are expanded for everyone, including the most
under privileged”
Wipro Applying Thought in Schools
oFocused, long-term initiative in school reform
oInitiative based on the thought that every child must be given the opportunity to realize his/her potentialoWorked with over 10,500 educators in 1500 schools across 17 states in IndiaoPartnered over 30 social organizations in this endeavor
Mission10X
oA platform for the rapidly growing academic community of educators, learners and innovators
oHelps them impart education that enhances the employability skills of fresh engineering graduates in IndiaoReached out to 8,500 faculty across 19 states and conducted 285 workshops
Making education our mission:o At Wipro, our commitment to education is driven by a mission to impart
knowledge that helps the young develop holistic skills to address social, economic and environmental issues. Wipro perceives education as a fundamental enabler of sustainable social change.
o In this context, Wipro has undertaken educational initiatives that cover school reform and the curriculum. These include:
Wipro Applying Thought in Schoolso Focused, long-term initiative in school reformo Initiative based on the thought that every child must be given the opportunity to realize
his/her potentialo Worked with over 10,500 educators in 1500 schools across 17 states in Indiao Partnered over 30 social organizations in this endeavor
Mission10Xo A platform for the rapidly growing academic community of educators, learners and
innovatorso Helps them impart education that enhances the employability skills of fresh engineering
graduates in Indiao Reached out to 8,500 faculty across 19 states and conducted 285 workshops.
o Back to the Future – A learning center for children
They work through an NGO called Towards Future to provide learning opportunities and bridge schooling. Their primary objective is to prepare the children to go to regular schools. They also provide them a nutrition supplement in this center.
o Supporting girls to complete their high school
They work through an NGO called Rockfund that encourages and enables girls to pursue their education till 10th standard by providing them financial support. This is done through close interactions with the child’s parents and the schools.
o Teachers Training Center – Parivartan
They work through an NGO called Door Step School to educate, train and equip teachers to educate migrant children.
EDUCATION PROJECTS
o Our WorkWe work with an NGO called Swadhar to address the needs of children of all ages in a particular area. o Because of this the confidence of children has risen and the drop-out rate has
reduced.o The community is gradually responding to the concept of a library and are
engaging themselves in reading books and newspapers in their leisure time
ECO SUSTAINABILITY
MISSION:“Bringing environment consciousness to the
forefront and have a clear responsibility to contribute to the creation of a just, equitable
and humane society”.
o Energy and GHG efficiencyo 25% improvement in energy efficiency in the last 6
years due to adoption of green building standards based on LEED framework.
o 44% reduction in use of printing paper through effective automated controls and behavioral changes.
o Water efficiencyo 32% of water requirement met through water
recycling and harvesting.
o Waste managemento Four biogas plants convert food waste to cooking fuel
translating into a net reduction of 100 tons per annum.
WORK DONE
Helping customers be Green
Wipro’s 360 degree solution for customers to go Green
Wipro is uniquely positioned with its presence in multiple-business to offer an array of green-solutions that help
customers make their business more green.
SOCIETY AND COMMUNITY
RURAL HEALTH PROGRAMo Wipro Cares launched Project Sanjeevani, its first rural healthcare
project, on the 6th of November 2009, in Aurangabad district.
o It was launched in partnership with Savitribai Phule Mahila Ekatma Samaj Mandal (SPMESM), a reputed NGO.
o Project Sanjeevani aims to build a sustainable Primary Healthcare system with the involvement of the local population.
Aim behind this Program:o Provide quality primary health services by operating a Mobile Health Clinico Strengthen the local institutions to improve the attendance of children so
as to ascertain and improve their healtho Identify and treat malnutrition cases in the project areao Create awareness regarding personal hygiene, diet and vaccination
through awareness programs and counseling sessions
o They believe that the victims of disaster need our help and encouragement to rebuild their lives after natural calamities. Hence, we engage them to understand their needs to be able to provide them the support that will help them create a self sustainable environment.
o Gujarat earthquake relief : Helped build a health center with a physiotherapy unit to provide care to patients
o Orissa cyclone relief : Built a cyclone shelter equipped with a siren, life jackets
DISASTER REHABILITATION
o Their work in tsunami affected areas in Tamil Nadu
They have spent considerable time to understand the needs of the
affected people and plan the rehabilitation program in this region.
o Pushpavanam Village
They work in Pushpavanam village focused on creating livelihood, building houses and insuring the people against a similar disaster in future.
o Evolved a cost effective but labor intensive solution to reclaim 100.25 acres of agricultural land
o Coastal tree plantation done in this village against the destructive recurring flood
o Added additional infrastructure to four of the existing schools, catering to over 500 children
o Built toilets and provided clean drinking water to the village to ensure hygiene and good health
o 'Less Plastic for Me' campaign
Along with an NGO called Saahas, that works in the area of waste management, they are creating awareness regarding the ill-effects of use of plastic.
o Worked with and educated people at supermarkets, malls and shopso Introduced common collection centers for used plastic in schools,
apartments and super-marketso Worked with specific audience in apartment blocks and residential
lay-outs to involve them in their campaigno Worked with educational institutions through various clubs and
active groups to motivate students to reject the use of disposable products on campus and ensure the collection and recycling of products used
o Interacted with officers of the department of environment and ecology, state pollution control board and city municipal corporation to introduce them to the program and to elicit support from them
The Social Contract
Infosys has pledged to make a difference to society by actively participating in community development.
Their 'social contract' inspires more than 100,000 employees to contribute to community welfare, environment sustainability and digital literacy.
In 2009-10, Infosys organized several programs, enabling employees to give back to society:
Volunteering o A sabbatical policy encourages Infoscions to work
for designated Indian Non-Governmental Organizations (NGOs) on community projects. Employees are paid an allowance by the company for up to a year.
The Social Contract
Providing food
Infoscions actively support the mid-day meal program of the Akshaya Patra Foundation. It is the world’s largest NGO school meal program blending nutrition with education for more than one million children in rural areas across seven states in India, daily.
Emergency aid
In 2009, floods in Andhra Pradesh and Karnataka caused widespread destruction of life and property. The Infosys Foundation and Infoscions donated 30 crore towards rehabilitation and reconstruction of homes.
In 2010, Infosys Australia organized a fund-raiser to support Red Cross’ disaster relief efforts in the wake of earthquakes in Haiti and Chile. Infosys USA worked with Red Cross to provide Haitians with food and medical care.
…CONT’D
Shaping policies
Members of the board of directors of Infosys serve on global councils and contribute to policy making in corporate governance, education, healthcare, diversity, and the environment.
Promoting education and research
Infosys is working with more than 400 engineering colleges in India to enhance their curriculum and enrich the talent pool through the Campus Connect program. The Infosys Science Foundation promotes research in pure and applied sciences with an annual prize of Rs 50 lakh for Indian researchers.
…CONT’D
Digital empowerment
Infosys initiates children into Information Technology at a young age through the SPARK program.
In 2009-10, Infoscions touched the lives of more than 70,000 students across India by undertaking IT training and mentoring teachers of government-aided schools in rural areas.
…CONT’D
Resource Efficiency
Green infrastructureInfosys adds approximately 2-3 million sq. ft. of infrastructure annually. The new buildings across Development Centers (DCs) are based on Leadership in Energy and Environmental Design (LEED) standards. Structural designs are peer reviewed to ensure optimal use of concrete, glass and steel. Recycled materials such as bagasse-based table tops and aluminum frames for workstations are used wherever possible.
Energy conservationInfosys is one of the largest consumers of solar water in India. They are undertaking a pilot project of micro wind turbines at Mangalore and Pune DCs, and evaluating the feasibility of meeting their power requirements from green resources.
…CONT’D
Water sustainabilityTheir integrated water management system optimizes consumption and recycles water in state-of-the-art treatment plants. Reservoirs, wells and roof-top basins across their Indian DCs replenish ground water and harvest rain water.
Green supply chainThey source raw materials from vendors located within a 500 mile radius, whenever possible. Their procurement policy helps them identify vendors who reduce consumption of natural resources, promote talent diversity and adopt ethical work practices.
…CONT’D
Replenishment of natural resourcesOne sapling is planted for every new employee at Infosys. In addition, their Bangalore DC conducted an afforestation program to plant more than 100,000 trees. They have realigned their processes to reduce consumption of paper. Campaigns such as 'Zero Paper Tissue Day' create awareness about responsible use of paper and reusable alternatives.
Waste managementThey have installed bio-gas chambers at their Pune and Mysore DCs to generate energy from organic waste. Inorganic waste in recycled or reused at all their DCs.
…CONT’D
GREEN INNOVATION
Infosys is focused on Green IT to improve the quality of life, protect the environment and transform business. From an enterprise cloud to smart grids within their campuses, they have piloted several green applications locally:
InGreen Energy Management Their application evaluates energy consumption
patterns to identify opportunities for energy optimization. Automated data gathering and intuitive data visualization enable tracking and reporting of energy related data at consolidated and granular levels.
Smart workplaces Intelligent cubicle design techniques and sensors
provide volumetric lighting by detecting movement of employees and assessing body temperature to calibrate the intensity of light.
…CONT’D
Carbon footprint calculator o Their patent-pending, desktop personal carbon
calculator measures an individual's carbon footprint and reports the carbon credits required to offset it. A sustainability portal guides employees on how to reduce their ecological impact.
Responsible computing o Terminator, their desktop application prompts
employees to switch off their Personal Computers (PCs) towards the end of the day. PCs shut down automatically after a pre-defined idle period.
…cont’d
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