csr 2.0 english version

Tomasz Rudolf Sebastian Straube

CSR 2.0 Sustainable Business & The Networked Stakeholder

2 3 4 Set CSR/Sustainability Goals

Define CSR/Sustainability Strategy

Engage the Networked Stakeholder

1 Set business goals

1. Business Goals

Why does your company exist?

COSTS

JOBS DONE

PRODUCTS COMMUNICATION CHANNELS

RESSOURCES

PROCESSES PARTNERS

CUSTOMER SEGMENTS

SALES & DELIVERY CHANNELS

REVENUES

Źródło: Innovatika na podstawie A. Osterwalder, Business Model Generation

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COSTS REVENUES

2. CSR/Sustainability Goals

Why do we need CSR/Sustainability?

JOBS DONE

PRODUCTS COMMUNICATION CHANNELS

RESSOURCES

PROCESSES PARTNERS

CUSTOMER SEGMENTS

SALES & DELIVERY CHANNELS

REVENUES

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ENVIRONMENTAL COSTS

SOCIAL COSTS ENVIRONMENTAL BENEFITS

SOCIAL BENEFITS

COSTS

3. CSR/Sustainability Strategy

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Eliminate waste

Benign emissions

Renewable energy

Closing the loop

Resource-efficient transportation

Sensitising stakeholders

Redesign commerce

4. The role of the networked stakeholder and social media in the realisation

of CSR 2.0

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FIRM

NGO

SUBSIDIARY COMPANY

MEDIA

EMPLOYEES

CLIENTS

CONSUMERS

LOKAL COMMUNITY GOVERNMENTAL

AGENCIES

ENVIRONMENT

SUPPLIERS

SHAREHOLDER

TRADE UNIONS

INVESTORS

Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.

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FIRM

Inverstors

NGO

Subsidiary Company

Media

Employees

Clients

Consumers

Trade Unions

Shareholders

Supplieres

Environment

Governmental agencies

Local Community

Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.

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FIRM

Inverstors

NGO

Subsidiary Company

Media

Employees

Clients

Consumers

Trade Unions

Shareholders

Supplieres

Environment

Governmental agencies

Local Community

Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.

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FIRM

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http://www.btplc.com/Responsiblebusiness/ Ourstory/Blog/default.aspx

http://csrperspective.com/category/bt-csr/ http://www.interfaceflorcutthefluff.com/

Blogs

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http://twitter.com/#!/dell4good http://twitter.com/#!/RitzCarltonCSR

Microblogs

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Video

http://www.youtube.com/starbucks http://www.youtube.com/timberland

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Interactive games

http://www.btplc.com/Responsiblebusiness/

http://www.willyoujoinus.com/energyville/

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Portals

http://knowledge.allianz.com/ http://missionzero.org/

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Wiki

http://wiki.sdn.sap.com/wiki/display/CSR/Sustainability+Home

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Crowdsourcing

http://www.openplanetideas.com/

http://www.toyota.com/ideas-for-good/

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iReporting

http://www.sapsustainabilityreport.com/

http://www.justmeans.com/companies/cisco-systems/9519.html

Case TOMS Shoes

Shoes producer, who for one purchased pair of shoes will give one for children in need.

How would you engage the networked

stakeholder in this activities?

TOMS has 879.207 followers on Twitter (21.10.2011)

Over 1 Million Fans on Facebook

Annual „Day Without Shoes”

Banners for the fans…

Materials which help to organize a local event

Materials which help to organize a local event

During the year: Organize „Style Your Shoes Party”

Come and meet the „Chief Shoe Giver”

Take part in the „Shoe Drop”

Establish at your University a ...

Share your …

2 3 4 Set CSR/Sustainability Goals

Define CSR/Sustainability Strategy

Engage the Networked Stakeholder

1 Set business goals

„We have a dream…”

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MISSION

ENVIRONMENTAL COSTS

SOCIAL COSTS ENVIRONMENTAL BENEFITS

SOCIAL BENEFITS

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„and the GOOD thing is ...”

„We are not alone”

Join us!

Thank you!

Tomasz Rudolf tomasz.rudolf@innovatika.com

Sebastian Straube sebastian.straube@iob.org.pl