cross-media communications
Post on 01-Nov-2014
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DESCRIPTION
This talk takes a look at cross-media communications.
TRANSCRIPT
Cross-Media Communications Drew Davidson, Ph.D.
Director ETC-PGH, CMU
Cross-Media
! What? ! Media ! Genres
! Concepts ! ETC
What?
! Integrated Media Experiences ! Across Multiple Media ! Audience Interactivity
Media
! Textual ! Electronic ! Digital
! Environmental
Genres
! Entertainment & Art ! Education & Training ! Activism & Public Relations
! Marketing & Advertising
Concepts
! Problems & Promises ! Transparency & Ubiquity ! Literacy & Ethics
ETC
! Interdisciplinary Projects ! Interactive Media ! International Scope
Thanks!
! Questions? ! email: drdrew@cmu.edu
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