cross-campaign. cross-campaign » what is cross-campaign? » tracking 101 » possible cross-campaign...
Post on 26-Mar-2015
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Cross-CampaignCross-Campaign
Cross-CampaignCross-Campaign
» What is Cross-Campaign?» Tracking 101» Possible Cross-Campaign» So what’s the problem?» Tracking Cross-Campaign» Examples - How to set-up» Important Notes
What is Cross-Campaign? What is Cross-Campaign?
Whenever a visitor is supposed to create a conversion on a different action (campaign) then the one clicked upon
Tracking 101Tracking 101
» Visitor performs a click» Adsmarket system implements a cookie» Visitor reaches Thank-You page (converts)» Adsmarket pixel is loaded» Pixel finds cookie and reports information back to Adsmarket» Adsmarket system checks information (duplicate, etc)» Conversion is created
Regular Pixel – Lead, SaleRegular Pixel – Lead, Sale
Lead:<!-- Begin AdsMarket Lead Tracking code -->
<script src="http://network.adsmarket.com/cpx?script=1&programid=XXXX&action=lead&p1=[variable]" type="text/javascript"></script> <!-- End AdsMarket Lead Tracking code -->
Sale:<!-- Begin AdsMarket Sale Tracking code -->
<script src="https://network.adsmarket.com/cpx?script=1&programid=XXXX&action=sale¤cy=USD&amount=YOUR_SALE_AMOUNT&productid=YOUR_PRODUCT_ID&orderid=YOUR_ORDER_ID" type="text/javascript"></script> <!-- End AdsMarket Sale Tracking code -->
» Publisher ID» Traffic source» Creative that was clicked» Time of click» Program clicked» Campaign clicked» Etc
Cookie informationCookie information
Possible Cross-CampaignPossible Cross-Campaign
» Lead/Sale:Visitor clicks on a Lead campaign, and may also convert on Sale later on (or vise-verse)Example – Registration & Deposit (Dating, Gaming)
» Lead/Lead – Sale/SaleVisitor clicks on one campaign, but may convert on another of the same type, due to different payoutExample – Travel (Sale), Dating
» Special – Optimization Pixel
So what’s the problem?So what’s the problem?
If the information in the cookie registers campaign X, but the visitor converts on campaign Y – the system will not register a conversion.
Who can report to us the actual action performed…?
How?
Tracking Cross-CampaignTracking Cross-Campaign
» Visitor performs a click» Adsmarket system implements a cookie» Visitor reaches Thank-You page (converts)» Advertiser checks action performed and…» Adsmarket pixel is loaded (according to action performed)» Pixel finds cookie and reports information back to Adsmarket» Adsmarket system checks information (duplicate, etc)
Note – system ignores campaign ID information in the cooke!
» Conversion is created for the correct campaign
Cross Campaign Pixel – Lead, SaleCross Campaign Pixel – Lead, Sale
Lead:<!-- Begin AdsMarket Lead Tracking code -->
<script src="http://network.adsmarket.com/cpx?script=1&programid=XXXX&campaignid=YYYY&action=lead&p1=[variable]" type="text/javascript"></script> <!-- End AdsMarket Lead Tracking code -->
Sale:<!-- Begin AdsMarket Sale Tracking code -->
<script src="https://network.adsmarket.com/cpx?script=1&programid=XXXX&campaignid=YYYY&action=sale¤cy=USD&amount=YOUR_SALE_AMOUNT&productid=YOUR_PRODUCT_ID&orderid=YOUR_ORDER_ID" type="text/javascript"></script> <!-- End AdsMarket Sale Tracking code -->
Examples – How to set upExamples – How to set up
Lead + Sale
Lead + Lead
Sale + Sale
Important NotesImportant Notes
» Understand the conversion flow» Check if adv. Can change a parameter dynamically
(campaignid)» Check if it is different Thank-You pages for each conversion
type/payout
QuestionsQuestions
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