creativity in marketing communication
Post on 24-Apr-2015
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This was a short presentation prepared for Branding and Corporate Communications course in June 2012. The task was to highlight use of creativity in marketing communications, in our city. The slides were discussed by the presenter, and the cooking oil TV commercial was played to point out to the audience a misplaced use of sex appeal.
TRANSCRIPT
Marketing Communication ToolsBranding & Creative Corporate Communication
Use of creativity in marketing communication, locally
Presented to Ms. Hildegard Liebl
Group 7:Farzan Sheikh
Zauraiz AhmedAli Akbar
Coke’s Live Billboard
Cadbury’s Creative Billboard
RedBull’s Car Wrap & Activation
Kashmir Banaspati TV Commercial
Home Express Direct Mail
Pepsi TVC, Social Media Engagement
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