creative thinking
Post on 06-Mar-2016
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��� ��Visual
Language
Research by Kevin O'Shea
‘Without the visual cliché there would be virtually
no communication on the printed page
or on television.’
GeORGe LOiS
‘The visual cliché can immediately give life
to an idea’
GeORGe LOiS
Graphic objects, devices, clichés, stereotypes and symbols constitute an international and trans-cultural
visual language.
eg. Abacus , Before and After, Clock, Dance, ear, Flag, Graffiti, Heart,
Paper Clip, Quotation Marks and Women with Moustaches etc.
ViSUAL CLiCHeS.
ViSUAL iMAGeS
ViNTAGe ADVeRTiSiNG OF MODeRN TeCHNOLOGY.
Advertising has transformed over the years.
Compare how modern technologies would
have been advertised decades ago.
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��� ��Thank you.
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