creating our digipak
Post on 04-Jun-2018
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Creating our Digipak
Research
I first started by creating a simple sketch of what I want the Digipak to look like. I used the
template of a six panel Digipak and explored possible photos that I would take, or if I would use
photos from the music video itself. I thought that the most important aspect of the Digipak would
be the front cover. I wanted the front cover to be eye catching in order to attract the most
attention from our desired audience. I therefore decided to research into successful album covers
from artists in our genre of music.
The original cover for Cyndi Laupers 1983
track is an image that has been taken
whilst filming the official video. Lauper
appears to be dancing in the street withthe same costume she wore at the
beginning of the music video. I believe that
this is an effective cover and I like the red
font that represents a female colour.
However, the title is not as clear as it could
be. The producers have decided to focus
the viewers attention on Lauper herself as
her pose reflects the track list, as she
appears free and unaware of others
around her or what they think, as she is just
focusing on having fun.
Lily Allens album covers for The Fear is relatively
simple. However, although it lacks in complexity, it
is still very effective in promoting her image. Her
image comes across as fun and innocent, and you
can see that she is proud to be promoting heralbum. Through her pose you can tell that she is
enjoying herself and that is the message that comes
across. I enjoyed the pose she created as, like
Laupers cover, she comes across as care free and
enjoyable in a much more subtle way.
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Template
This is the Digipak template we have decided to use. It has a six panel layout with one disc tray. I
believe it was crucial to have a template before creating our design because I could be able to be
more creative when it came to deciding images, as I know how the template folds and how it
would look overall.
I then researched into English musician Birdys
album cover Live in London. The photo
caught my eye as I immediately recognised the
red London bus. The creators have also used a
clear, white font in order to promote her
product. They have done this as she is a young
artist, who is not as well-known as other artists.
I liked the setting of the cover and that the
busy crowd around her are dressed in dark
clothing, whilst she is wearing white which
enables her to stand out from the crowd.
However, although the location of the image is
effective, I did not think that the pose she is
displaying would be effective for our song.
Birdy is known for her heart felt cover Skinny
Love, and our song is much more light hearted
and enjoyable. Therefore, although I liked the
setting, I decided that I wanted our main
character to perform a more entertaining pose.
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Editing images
I took all the possible photos on my IPhone because I felt it would be easier to directly edit the
photos from my phone. I downloaded three apps that would assist in making the photos stand out
and become original. The first, Instaeffect enabled me to add a unique, colourful image to
overlap our original image. This app was extremely useful as I was able to edit the picture so they
had a colourful image that blended into the original photograph. The second app, Split Pic,
enabled me to have one image, yet one half would be a different effect that the other. When
deciding on the best image to use with this app, I thought about taking two photos of our main
actors face, with one side in black and white and the other colourful and vibrant. Initially, I wantedAmbers facial expression to be dull and sombre on the right side, and fun and excitable on the left.
As both images juxtapose each other, I wanted to make an even clearer contrast by creating a split
pic that looks like one image of Ambers face yet it shows two sides to her character.
Image inspiration
Original Images
InstaEffect SplitPic InstaText
This photo was on the popular page of the social
networking site, Instagram. I thought it was extremely
effective as it was eye catching and unique, something
we wish to create.
This is the image that I created by taking two
photos of Ambers face, and combining them into
one image. I wanted the photo on the right to look
like she is looking at herself having fun, and that
she is day dreaming about the times that could
have been.
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Edited Left Image
Edited Right Image
Final Edited Image
After reviewing this image, we decided that it did not create the desired effect that we wanted to
achieve. I asked some other media students and other people in the same age range that we are
trying to appeal to, and they agreed that they did not understand the initial idea of one side being
dull and unhappy, and the other care free and excitable. Therefore, we have decided to not use
this image in our final Digipak design.
In hindsight, I should have dressed Amber in smart, uniform clothing for the right image, and a
colourful outfit in the left. I should have also taken the photo as a mid-shot and not a close up; as
this picture does not reflect the image I was trying to create. After this trial and error attempt, I
decided to take one photo of Ambers face, with only half her face in the frame. I then used this app
to flip the image so it looked like a reflection. I then decided to test my original idea to have one
side colourful and the other black and white.
Original Image
This image was taken on an underground train. Therefore,
the lighting was not ideal. As a result, the photo is darker
than we would have liked. Ambers eyes arent as defined
and clear, and the background of the picture is quite
distracting as a train is going past.
Firstly, I edited the left photo to achieve a warm
and colourful vibe. I changed the background colour
to softer beige as supposed to a sharp white, and I
brightened Ambers skin and whitened her teeth
and eyes, as the original image was taken in a
darkly-lit room.
I changed the right image to black and white
because I wanted it to represent sadness and
jealousy. I also added a focus to be on her facial
expression, and her hair and the background out
of focus in order to draw the attention entirely on
her face.
The final image did not come out as I
had initially hoped. I was unable to
move the two images so that it was
one whole image of Ambers face and
instead had to zoom into her facial
expression to make sure that the two
images were in alignment with one
another.
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Edited Image
Final Edited Image
.
This image will be used for the Extra Panelof the Digipak because it isnt too effective as a front
cover yet it is still a unique and prominent image that would set our Digipak apart.
Creating the Front Cover
After researching into professional front covers, I had a clear idea of what I wanted ours to look
like. I wanted a famous landmark in the background of the image, with Amber in front performing
an excitable pose by raising her arms in the air and laughing. Therefore, when we went to London
to film part of our video, I decided that the best landmark to be on the front cover would be
Trafalgar Square. I believe that this was the most suitable area because it is creative and extremely
identifiable.
I first started by editing the left image by whitening
Ambers eyes and adding a focus to her face, so the
background wasnt as distracting as the original image. I
then added a softer effect to the image which made
everything brighter and clearer. For the right image, I
went through the same procedure as the first, yet instead
of adding a softer effect, I made the photo black and
white. Finally, I blurred the lines separating the two
images in order to make them blend into one another.
I finished editing the image by moving the
entire photo up, leaving a white space just at
the foot of the image as supposed to the top
and bottom. This enabled me to add my
chosen lyrics from the song onto the image.
Furthermore, I blended the under part of the
image into the white strip, and finally added
some shading to give an even more striking
effect.
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Original Image
Using the first app, InstaEffect, I decided to add a different colourful overlap image to the image:
First Edit
Second Edit -
This is the original image that we have used for
our front cover. I wanted Amber to raise her
arms as if she is singing and laughing along with
the lyrics of the song. Although Amber is not as
visible as I would have liked, through editing the
image I was able to create a focus on her. I
would have also of liked the flags at the top
right of the photo to be more defined, so I
eventually decided to crop them out of the
image in order to keep the attention on our
main actor.
This was my first practise at using this app. I
used our chosen image and added a subtle
effect that made the picture brighter. I liked
the rainbow effect at the bottom of the
image also because it gave the photo a
distinctive edge. By adding colour effects, we
are able to respond to the fun feeling of
the song and physically represent it on ourfinal Digipak cover. Although this image was
effective to our audience, we felt that it was
a little too subtle for a front cover effect, as
we want the cover to be memorable and
exciting.
When I added this effect to the image I thought it
was the least effective out of the four. It did not
change the original image by making it brighter
and instead detracted the attention from our
main actor as supposed to highlighting her. The
bright lights are also quite distracting and, as a
result, it is obvious that the image has been
edited. Whereas, I want the edit to blend into the
image, so it looks like a still photo.
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Third Edit -
Fourth Edit -
We decided to choose the Third Edit image for our cover photo because it rated the best
amongst the people that we received feedback from. Although we liked the fourth edit, we
decided that we wanted a more subtle image for the front cover. However, as we have to make six
images in total, we will be able to experiment with this effect in more detail for another panel.
This edit enabled me to swap the colours between
the noticeable images. I decided that the darker
colours, blue and pink, should be on either side of
Amber and that the yellow, which almost created
a spot light, should be the middle colour as it
highlighted and brightened her face. This made it
easier for the audience to read her facial
expression, which is crucial because they are able
to see that she is having fun. It is also effective in
helping Ambers costume become more defined,
which is the case because the background is
slightly burred, yet the landmark is still noticeable.
The final edit was the most striking of the choice. Itincludes bold colours such as bright pinks and
yellows, with green and blue tints. This undoubtedly
made the image stand out with a unique
background colour edit that looks like Amber has
created with her pose. However, I would have
preferred that the centre of the colour mix have our
main actor in the centre, as supposed to the
landmark. Although this image was our second
choice, we decided that it was too bold and, as a
result, it detracted the attention away from Amber.
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Finally, the third app, Insta Text,enabled me to apply text over my chosen image. I found this
especially useful when it came to creating the cover image for our Digipak. I had already decided
that I wanted the colour of the font to be a deep red, similar to the original Lauper image. This
colour will not detract attention from the main image and red is predominantly known as a female
colour, reflecting love and romance. I experimented with different fonts before adding the text to
the image:
Font 1
Font 2
Font 3
This font appealed to me because of the italic look to
it. It seems feminine at first glance, which reflects the
song and its content. However, the main flaw with
this font is that it is hard to read due to the
connection between letters being constant.
This font seemed the most modern out of the choice,
and its design made it eye-catching. It is also very
clear, as supposed to the first font which, if used,
people may not be able to see the title from afar. We
also liked the fact that the font is automatically
presented in capital letters. This makes the design bold
and distinctive.
I thought that this font seemed the most childlike of
the choice; it also looks personal, as if someone has
actually hand written it. Although this font may be
used in another Digipak photo, I believed that it wastoo informal for a front cover.
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I tested the three fonts on our chosen image:
I decided to add the font to the sides of the image, facing into each other. I did try to add the text to the
image itself, but it was hard to decide where to place the text that didnt detract attention from the main
photo. It was also hard to read the title and artists name if I placed the text over the image, because it has
numerous different colours included in it. I therefore made the sides of the image white, which enabled me
to be a lot more creative in choosing the font. We decided that we would have Font 3as the chosen font
for our front cover. I thought that this image was the most bold of the choices and it was unique, as no
Microsoft word font was similar to it. Whereas, the others are easier to find and copy. The dark red colour of
the texts was chosen to match Ambers costume, as well as being unique and striking to the viewer.
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Creating the Back Cover
I wanted the back cover to be relatively simple, because I needed to add the correct information
for the product. I wanted an image that reflected the ending of the video. Therefore, I decided to
take a lone photo of a train leaving an underground station when the station was empty. This is to
reinforce the idea that Amber and her friends have had a good day out, yet the day has ended as
they are returning home.
Possible Image 1
Possible Image 2
Final Edited Image
This image was actually taken on our return
home from London. A train had just left the
station so the platform was clear of crowds. I
tried to represent the perspective feeling to
the image by taking a low angle shot thatshowed the dark tunnel. Although we liked
this shot, we didnt think it was as effective as
the first at showing the audience that our
actors have gone home after their day,
because there isnt a train in the shot.
This image was taken at Bank station. I
took it whilst the train stopped, so all the
commuters had already entered the train.
The bright colours presented in this photoreflect the bold atmosphere of the song and
its content. Furthermore, I thought that the
train itself is effective as it is a famous image
represented with the idea of a British
theme, along with the blue, red and white
colours, which reflects the British flag. This
enables us to portray our own British
interpretation of the song, as supposed to
the original.
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Creating the Inside Left Panel
We eventually decided to use Image 1 as the
final photo for our back cover. I thought it was
more interesting if an actual undergroundtrain was in the shot as supposed to just a
dark, empty platform. I added a barcode to
the lower left side of the image to create a
more realistic effect. This makes the back cover
look more professional as we can imagine how
a real product is made. Furthermore, I added
the title of the song and artist yet again to put
emphasis on the product we are advertising. I
used the same font as the front cover for the
name of the song because I wanted it to be a
running theme throughout the Digipak. I also
used an italic, dark red font for Laupers name
as I believed it assisted in helping the name
stand out.
For this image, I decided to create a collage of our days filming in
London, as it is our main location and a running theme throughout
the video and Digipak. I used a fourth app to make this image,Frame Your Life. It enabled me to choose a layout for the collage
and then add a selection of images in each space.
Final Edited Image -
This is the final edited image for this panel.
Firstly, I edited each image individually before
combining them. This enabled me to go into
greater detail with each photo. For example,
the centre left image seemed more effective in
black and white, because you are able to see
Stephs and Ambers facial expressions more
clearly. Finally, I created a shadow between
each picture to let them flow into one another,
which creates a smoother effect.
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Original Image-
Final Edited Image -
Creating the Inside Centre Panel
For this image, I decided to have an extreme close up of Ambers mouth. I
initially wanted to have a bold lipstick design such as the one below-
Although we liked this image, we felt that it was too
overused in professional Digipaks so; instead, we
decided to do something different. When we visitedM&M world in Leicester Square, we thought that it
would look effective if we bought a variety of
coloured M&Ms, and take photos of the chocolates in
our actors mouths.
We decided to take this image as it is
unique and creative, which complieswith the idea of fun that we are
constantly trying to create.
Furthermore, the bright yellow
chocolate contrasts with the bright red
of Ambers lipstick, which makes the
entire image eye catching to the
viewer. This original image was taken
with our main camera, as supposed to
the other Digipak photos, this made
the picture be of better quality from
the outset, and I as able to be evenmore creative with the editing of the
final image.
For the final image I decided to use the
first app, InstaEffect, to add an
overlapping colourful image to the
original. I used the effect that I
practised with the front cover, which
was our second favourite of the choices.
When I added this effect, it
automatically made the image more
vibrant and striking, which is what we
are trying to create. After this, I added
a focus to Ambers mouth, which
enabled the yellow to become the most
prominent image in the photo. By
adding this focus, the rest of our actorsface and clothing was blurred out,
which assists in drawing the attention to
her mouth.
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Creating the Inside Right Panel
Original Image
Left Edited Image Right Edited Image
Final Edited Image
By making the left image
brighter I was able to draw
all attention to the main
part of the image, which is
the red phone box. For the
right side, I used a black and
white effect to represent
that Amber is too concerned
about having fun, and the
rest of the world is too
traditional and dull.
We decided to use this image in our Digipakbecause it involves a lot of distinctive images.
For instance, a red telephone box. This reinforces
the British theme throughout our video and
Digipak and enables us to appeal to a wider
target audience, as audiences around the globe
are able to relate to the images presented.
For the final image I decided to
combine the first two images to
create one whole photo. By making
the right side of the image black
and white, I was able to further
brighten the red phone box, which is
essentially the main image.
Furthermore, the right side also
assists in bringing out Ambers
costume. This image can be used to
represent either the idea that
Amber is the only one having fun,
whilst others are content going
about their daily lives. Or it could
represent the idea of past and
present.
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