creating more than just a podcast

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Post on 08-Sep-2014

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This is one of the sessions that we did last year at PodcampAZ. Overall it goes over some of the things to think about when turning podcasting into a business.

TRANSCRIPT

CREATING MORE THAN JUST A

PODCAST: OUR STORY

Marc & Nicole Spagnuolo TheWoodWhisperer.com

WHO ARE WE?

THINGS TO THINK ABOUT

http://www.skaeser.comCanon HV20

DISTRIBUTING YOUR VIDEO

GET YOUR PODCAST LISTED

Insert here all of the

others I’ve missed –

I know I have

WEBSITE OPTIONS

Hosted by someone else

Blogger

Wordpress.com

Libsyn.com

Hosted by you

Wordpress.org

Drupal

Static HTML (ugh)

SHOULD YOU JOIN A NETWORK?

WORD OF MOUTH MARKETING

Get involved (forums, associations,

groups, etc)

Think outside the computer

Ask “why they should care & what’s in it

for them”?

Cross promote...

A FEW ADVERTISING OPTIONS

SPONSORS

Determine what you consider a sponsor vs. advertiser

THE RADIOHEAD EFFECT

SURVEY YOUR AUDIENCE

www.esurveyspro.com

LINK POPULARITY CHECK & SEO

VANITY CHECK

MEDIA KIT, MEDIA KIT, MEDIA KIT

TheWoodWhisperer.com

Graperadio.com

PodcastBrothers.com

PRESS RELEASE

They suck to write but can be effective

Need help?

http://www.publicityinsider.com/release.asp

IT’S ALL ABOUT THE FANS

NEED A LOGO?

Ask a friend with graphic know-how

Hire a company like….

Make your own

Use a stock logo

DON’T IGNORE YOUR FANS

THANKS ATTENDING!

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