creating intelligent media experiences
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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Creating Intelligent Media ExperiencesBuilding Compelling Experiences for Media & Entertainment Audienceswith Big Data and Customer Analytics
THT11011Robert AmbroseMedia and Entertainment Industry DirectorOracle Industry Solutions Group
Oracle Confidential
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
“we're able to make a prediction model, withan accuracy of 92%,that you probably won't renew your subscription”
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Analog Modelused partners for maximum reach, with little end-customer contact
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Content-Centric Digital Modelstarts with the content and looks for a mass audience across channels
Customer-Centric Digital Modelstarts with the customer and then understands what content is relevant
Media is Traditionally Content-Centric, Not Customer-Centric
contentcontent
distribution partners
15th Century onwards 1990s onwards today and future
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clickstream set-top box data ad consumption mobile devices
social media demographics marketing response customer service
prospects subscribers transactions identity
Millions of Interactions Create Immensely Valuable Data
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• Content Interests
• Ad Consumption
• Socio-Economic Group
• Devices, Location
• Social Media Activity
• Transactions
• Value
• Engagement
• Loyalty
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Building Unique “DNA Profile” of Each Individual Consumer
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Drive highly-personalized marketing, recommendations, customer acquisition and retention campaigns
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Trade valuable first-party customer data with consumer data platforms, ad networks and real-time ad exchanges
Build personalized content experiences with relevant recommendations to drive stickiness and impressions
This Detailed Customer Data is Immensely Valuable…
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Drive highly-personalized marketing, recommendations, customer acquisition and retention campaigns
Oracle Confidential
Trade valuable first-party customer data with consumer data platforms, ad networks and real-time ad exchanges
Build personalized content experiences with relevant recommendations to drive stickiness and impressions
This Detailed Customer Data is Immensely Valuable…
3X rise in click-through
30-50% uplift on ad rates
10% increase in VoD views
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
multi-channel marketing
product & pricestrategy
content acquisition
customeracquisition, retention
programmatic advertising
targetedoffers and sales
next bestoffer
personalizedcontent
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Connect the Silos, Understand Customers, Drive Decisionsconsumption logs,
clickstream & devices
demographic, user and credit data
customer contacts and service cases
transactions and subscriptions
content metadata, ratings, comments
marketing campaign response
listen better execute smarterlearn faster
single customer view
micro-segments
scoring
preferences
behavior
interests
history
first-party data
third-party data
social mediaactivity
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
real-time decisionengine
dat
a in
tegr
atio
n
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Enabled by Oracle’s Media Intelligence Solution
stream organize analyze decide respond
internal
external
batch
real-time
master data
marketing automation
contentsites
customer service
ecommerce and sales
data discovery tools
acquire learn
identity
real-timecustomer
experience management
enrich
advertising platforms
Oracle Big Data ApplianceHadoop File System
data management platform (DMP)
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential
How Media Intelligence Works for Media Businesses
$
Very rapid deployment of customer-centric big data analytics to unlock new revenues and quick ROI
Significantly lower cost and better, faster results than “DIY” big data and analytics projects
Solution specifically designed for media data: customers, content, marketing and advertising
Enrich in-house first-party data with extensive third-party data to target advertising, content and marketing
Cut through business and product silos to build compelling experiences for each individual customer
Turn raw customer interaction data into meaningful events to grow digital and traditional revenues
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
CONTACT
Robert Ambrose
Media & Entertainment Industry Director
robert.ambrose@oracle.com
+44 7776 170118
@rambrose
oracle.com/goto/media
blogs.oracle.com/media
twitter.com/oracle_media
www
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Thank You
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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