creating community with digital tech 080416

Creating Community with Digital Tech

A huge thanks to our sponsors, venue host, and meetup organizers Karen B, Michelle Rojas-Soto & Anne-Marie Williams.

HANDLES @LATech4Good | @OneWorldCGI | @WireMedia | @Causecast | @kborchgrevink

SPONSORS

@NTENorg | @NetSquared | @TechSoup | @CrossCampusPasadena

HASHTAGS #LATech4Good | #Nonprofits | #SocialImpact | #Digital

#CommunityEngagement | #SocialResponsibility | #Technology

How socially conscious groups can find value in online social networks for promoting community engagement.

What Pokémon Go and augmented reality mean for the future of tech and community engagement.

How online communities are fostering greater in-person connections with digital tech and human interaction.

Frank Hong CEO & Founder of One World CGI

Marcy Rye Principal & Founder of Wire Media

Rebecca Campbell VP, Client Success at Causecast

How socially conscious groups can find value in online social networks for promoting community engagement.

= BETTER WORLD

Perception & Myths

•  My organization is operating fine without it.

•  Social media is time intensive.

•  Social media is for entertainment.

•  Social media & related tech is expensive.

•  Social networks don’t generate significant funds.

•  My members aren’t actively using it.

Who’s Using?

EVERYONE! •  Most 25-34 •  Fastest growing

are 55+ •  Adults >70% •  Millennials 91% •  All incomes, race,

& genders

Social Media & Users

•  Global active users 3.175 billion.

•  Facebook adds 500,000 new

users every day.

•  Most internet users have an avg.

of 5.54 social media accounts.

Top Industries on Facebook

Top Industries on Twitter

Top Industries on LinkedIn

Nonprofit Use of Social Media

Engagement

Opportunities

•  Synergy

•  Disperse information quickly

•  Cost effective

•  Brand responsiveness

•  Transparency & accountability

•  New relationships & strategic partnerships

•  FUNDING SOURCES

New relationships & strategic partnerships

Increasing Funding Millennials are the largest population segment with clout.

•  Talk to them on their terms •  Issues over organizations •  Transparency and value

Giving Trends

•  Preferred Method •  Online giving on

the rise.

Global Giving Trends

•  Millennials 43% •  Increasing use

among younger generations

The Takeaway •  Orgs can benefit from social

communities. •  New to social media?

•  Patience & Practice (start slowly and evolve).

•  Selecting a platform. •  Align goals/communication

strategy + audience + platform •  Plenty of support – NTEN, articles,

social media guides, etc.

Frank Hong info@oneworldcgi.com

What Pokémon Go and augmented reality mean for the future of tech and

community engagement.

MARCY RYE, WIRE MEDIA

Images with this symbol link to more information.

Early Augmented Reality 1995 - Jun Rekimoto

Metadata 2014 - Vespa

Mediated Self 2014 - Sephora + Modiface

Mediated Self 2015 - Snapchat

Mixed Reality 2016 - Type In Sight for Hololens

Mixed Reality 2016 - Membit

Mixed Reality July 6, 2016 - Pokémon Go (Niantic)

novelty delight

connection

community

joy

exploration fun

What do people get from these experiences?

What Are Social Good Orgs Doing Now? Newsjacking

What Are Social Good Orgs Doing Now? Creating Opportunities for Interaction

250 shelter visits • 10s of 1000s of shares

What Are Social Good Orgs Doing Now? Bringing people to their location

What Are Social Good Orgs Doing Now? Snapchatting: Geofilters and Lenses

What Are Social Good Orgs Doing Now? Putting you in their shoes

related playful

be human

know them

humor

engage clever

How to Leverage New Technologies

What Does the Future Look Like?

GEO

TECH DATA

?

What Does the Future Look Like? The Minority Report - 2002

What Does the Future Look Like? Smart Billboard - Chicago - 2016

What Does the Future Look Like? Super Sad True Love Story, by Gary Shteyngart

What Does the Future Look Like? Star Trek Holodeck

What Does the Future Look Like? Microsoft HoloLens

What Does the Future Look Like? How Can Social Good Orgs Create Community with Augmented Reality?

game environments

real time data

geo-aware mixed reality

personalized

real space

How online communities are fostering greater in-person connections with digital tech and human interaction.

REBECCA CAMPBELL

Total Donations to Nonprofits in 2015?

Total Donations to Nonprofits in 2015

Powering social good. Fundraise. Raise awareness. Find organizations. Find opportunities. Connect with fellow do-gooders.

Real World Impact?

Community Community

Google Expeditions Group Journeys to Virtually Anwhere.

Google Expeditions Group Journeys to Virtually Anwhere.

OpenIDEO Global Community working together to design solutions for the world’s biggest challenges.

Life Reimagined AARP Leading a more dynamic and

exciting second half of life.

Life Reimagined AARP Leading a more dynamic and

exciting half of life.

Causecast Global Employee and Nonprofit Impact.

Causecast Global Employee and Nonprofit Impact.

Social Impact / Community Building / Change the World

Build, design, create, etc

People-first Approach

Accenture Technology Vision 2016 People First: The Primacy of People in the Digital Age

•  Reinventing the Status Quo with a People First Mindset •  Take Advantage of Emerging Trends •  Embrace the Strategies those Technologies Drive

Go Out and Do Some Good!

@LATech4Good | @OneWorldCGI | @WireMedia | @Causecast | @kborchgrevink