creating change: dream, discover, deliver

Lois  Kelly  March  2014  |  @LoisKelly  

The  3D’s  of  Change  

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 Early  1990’s  

 New  way  to  run  business  with  soDware.  

 Late  1990’s  

 Digital  markeHng  beyond  brochure-­‐ware.  

 Mid  2000’s  

 The  emergence  of  social  soDware  and  the  connecHon  economy.  

 Today  

Changing  work  to  realize  the  opportuniHes  of  a  changing  world.  

When  you  keep  changing  things  you  learn  about  change….  

DREAM   DISCOVER   DELIVER  

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What’s  possible   What’s  needed?   Making  it  real  

Don’t  be  Ned  Stark.  Without  right  posiHoning,  sequencing,  relaHonships,  change  ideas  get  killed.)  

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Instead,  be  the  Corps  of  Discovery  ExpediGon  Change  is  an  adventure:  prepare  and  expect  the  unexpected.  

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DREAM  

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Urgent  issues  

Get  in  the  way  of  making  Hme  to  do  important  dreaming.  

Form  unusual  dreaming  

teams  

“If  we’re  in  an  organizaHon  where  everyone  thinks  in  the  same  way,  everyone  will  get  stuck  in  the  same  place.”  

Sco]  Page,  Univ.  of  Michigan  Diversity  Trumps  Ability  

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Ask  “wicked”  and  “How  Might  We”  quesGons.  

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FormulaHng  the  right  quesHons  opens  up  thinking,  possibiliHes.  

ü  Go  fast.  ü  Have  a  deadline.  ü  Let  brains  run  wild.  **    Fun  opens  minds.  

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Run  FedEx  Friday    24-­‐hour  jam  sessions  

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What’s  the  one-­‐liner?  

It’s  a  new  magazine  that  combines  the  best  of  Rolling  Stone  and  Harvard  Business  Review….    It’s  an  execuHve  car  service  with  wings…  

Framing  your  idea  

How  will  things  be  different  when  the  dream  comes  true?  

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Paint  a  picture  of  the  future..  

DISCOVER  

External  research  Internal  realiHes  

What’s  needed  to  realize  the  dream?  What  might  impede  progress?  What  preparaHon  is  needed?  

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Embrace  useful  frameworks,  tools    to  discover  needs  and  opportuniHes.  

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Beware  defaulGng  to    simple  soluGons,    best  pracGces  

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Cynefin  Framework  

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What  is  no  longer  relevant?  What  will  you  choose  not  to  do?  What  can  you  stop  doing?  

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Discover  human  characters  

vs.    

Design  personas  

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Source:  MP  Bumsted  Biocultural  Science  &  Management  

What    and  who  will  try  to  stop  you?  

Overcoming  obstacles    

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¨   Build  relaHonships  ¨   Involve  the  hand-­‐raisers  ¨   Workshop  the  concepts  ¨   Create  WIFM  (what’s  in  it  for  me)  

¨   Manage  your  outbox  (communicate  as  much  with  those  who  oppose  your  idea  as    those  who  support  it.)  

¨ Take  small  steps  to  prove  value    

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If  we  have  the  willpower  and  passion  we  can  

succeed!  

“If  you  are  leading  anything  at  any  level,  you  are  driving  some  kind  of  plan  or  agenda,  but  some  kind  of  plan  or  agenda  is  also  driving  you.”    Immunity  to  Change  

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What  assumpHons  might  be  in  the  way  of  

real  discovery?    

How  might  we  have  to  change?  What  might  we  have  to  give  up?  

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 What  do  we  (or  company)  

really  have  to  believe  for  this  to  be  successful?  

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Deliver  

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What  will  team  members  be  able  to  put  on  their  resumes??  

Gain  discreHonary  energy.    Provide  direcHon.  Focus  on  outcomes.  

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Adopt  a  responsive  OS  mindset  

Process  as  quality  assurance     Process  as  iteraGve  improvement    

Products  built  to  last     Products  built  to  evolve    

Involve  the  hand  raisers.      

Work  out  loud!      Discover  faster.    Let  MVPs  (minimally  viable  products)  

live.  

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What  moHvates  people  the  most  day-­‐to-­‐day  is  making  progress  on  meaningful  work.  

What  will  help  us  stay  focused?  

 Not  be  pulled  in  the  

wrong  –  or  too  many  –  direcGons?   28  

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Self-­‐care  during  adventure    •  GraGtude:  what  is  going  well  

and  why?  Write  down  3  things  that  went  well  each  week,  share  with  team.  

 •  Penalty  boxes:    if  you  end  up  

in  the  penalty  box  for  pushing  boundaries  with  good  intenHons,  know  you’ll  recover.  

 •  Friendships:  friends  outside  of  

work  =  priceless  to  sanity  

•  “Marathon”  fitness:  all  adventures  are  easier  when  you  you’re  healthy,  fit,  rested.  Hold  the  pizza.  

DREAM  

DISCOVER  

DELIVER  

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Change  is  an  not  a  linear  adventure.  Changing  condiHons  require  change  and  adapHon.    

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 www.Foghound.com  

www.RebelsAtWork.com    

@Lois  Kelly  

My  Lab  Maia  is  adventurous  and  has  good  insHncts  for  what’s  worth  chasing  aDer.