creating campaigns that sell

www.roi-ltd.co.uk 1

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Creating Campaigns that sell

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Objective

Understand the function of an advertisementTo help give clear direction relating to the brief & critique of concepts & designsTo aid your understanding of good advertising copy

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The Function of Advertising

...to attract & hold the maximum attention of the right kind of prospects whilst a selling story is told and a favourable action or re-

action is induced…

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Why Advertise?

Launch product/brandChange perceptionReach new marketsConvey newsSell

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…words are, of course, the most powerful drug used by mankind….

Rudyard Kipling 14th February 1914

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Building a concept

Make it easy for the reader to connect with the messageStart with the problemHow can the problem be illustratedPresent the product or service as the solution

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Key elements

HeadlineImageBody-copyCall to actions

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Benefits Benefits Benefits

We don’t buy what something is…we buy how we will

feel once we’ve made the purchase.

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Features

A feature is a ‘fact’Something true, present in

a tangible item at the time of manufacture

Benefits

A benefit is the pleasure or

improvement derived from the

presence of the fact. Generally associates

with emotion

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Thank you

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Contact

Omid Mahmoudi - Director

m 0701 0701 012 e omid@roi-ltd.co.uk w www.roi-ltd.co.uk t 0871 2341 545

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Contact

Ali Nisar - Director

m 0701 0701 210 e ali@roi-ltd.co.ukw www.roi-ltd.co.uk t 0871 2341 545