creating a professional sale ad selling a horse using technology
Post on 31-Dec-2015
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Marketing a Horse using Technology: Online Ads and Videos
EQST 123 Fundamentals of English Riding and Training
Objectives
Identify examples of well made, professional advertisements for sale horses
Describe the elements of a successful text advertisement
Describe the elements of a successful sale video
Opening Question
Consider the last time you were looking to purchase a horse Where did you begin your search? What did you look for in an ad? Were there things that immediately
turned you away from a specific ad?
Brainstorming
What are some elements you should include in a listing for a horse you are trying to sell? Please respond using the chat box
Brainstorming
What are some elements you should NOT include in an advertisement? Please respond using chat box
Marketing a Horse Online
Sale Websites DreamHorse Equine.Com EquineNow Horsetopia
Often include text, pictures, and videos of horse
Using Pictures to Enhance Ad Most online advertisements attract potential buyers through pictures
Please watch this short video that walks you through the proper way to photograph your horse for an ad
https://www.youtube.com/watch?v=bpqL05qnJIA
Positive Elements
Lists horse registered name, age, breed, height
Provides multiple high quality pictures including conformation shots and action shots Pictures of clean, well presented horse
Lists horse’s prior training Is professional and accurate
No spelling or punctuation errors Presents horse in a positive light
Negative Elements
Too little information/too wordy Pictures of ill maintained horse
Dirty, shaggy, in field, in un professional settings
Describes horse in negative light “Selling because he threw me off one
too many times” Contains spelling and punctuation
errors
Examples
2009 Hanoverian Gelding
Please view ad and use the chat box to list elements you see
Describe elements as positive OR negative
Examples
Talented Hunter for Sale
Please view ad and use the chat box to list elements you see
Describe elements as positive OR negative
Video Elements
Videos should be short (under 5 minutes)
Show horse in all gaits, both directions
Show any skills horse may possess Jumping, Dressage movements, Child-
safe, etc. Ensure horse is well groomed and
professionally presented
Video Example
Horse Sale Video Example
Please view ad and use the chat box to list elements you see
Describe elements as positive OR negative
Questions?
Please ask any questions you may have Use the “hand raising” button
Are there any points you would like to revisit?
Marketing Project
Using your assigned lesson horse, create a sale ad that you would feature on a horse marketing website
Ad must follow correct guidelines and include positive elements as previously discussed
Include at least 3 pictures and a short riding video
References
http://www.equine.com/horses-for-sale/horse-ad-3590414.html
http://www.equine.com/horses-for-sale/horse-ad-3480910.html
https://www.youtube.com/watch?v=bpqL05qnJIA
https://www.youtube.com/watch?v=snDDzvDuoxA
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