creating a professional linkedin profile

Linkedin Profile

Your Digital Footprint

Personal Brand∎ Identify your ideal visitor: what’s your profile’s

purpose?∎ Points of differentiation∎ Main takeaways - 3 characteristics, 2 highlights

Let’s begin1. Experiences, Education2. Contact, Certification3. Skills4. Summary5. Headshot6. Following, Volunteer7. Sprinkle of Glitter Recommendations,

Pulse

Business Card∎ Tailor your industry∎ Clean up your URL

68% of users use Linkedin to reconnect with past business

associates▸ Use experiences to gain

connections, get warm introductions, be discovered

▸ Begin with company description (1-2 sentences)

▸ Bullet point RAC statements▸ Start strong

Generated leads by leading marketing initiatives.

Generated qualified leads through nurture journeys, webinars and email automation.

Lifted qualified leads by 22% by optimizing nurture journeys after analyzing the purchasing behaviours of successful clients.

Responded to a high volume of customer issue tickets.

Successfully resolved customer tickets with high customer service and satisfaction.

Decreased the response time for customer tickets by 15% and increased client satisfaction by 4% by implementing a streamlined workflow for the support team.

Always keep in mind, it depends on the experience, purpose of your profile.

Why wouldn’t your LinkedIn Profile have a CTA?

▸ Direct visitors to CTA in summary ▸ Certifications build authority, yes,

but also help you be searched

Roll up your sleeves. Time to think like a fiction writer.

▸ Using those 3 characteristics, and 2 highlights, write a story

▸ Start with a hook▸ End with a CTA▸ Keep it concise

Up to 90% of HR people say they check out LinkedIn and Facebook before inviting a candidate in for an interview.

Seven times more likely to have your profile viewed if you have one.

When paging through LinkedIn profiles, 19% of recruiters look only at your profile picture.

∎ Edit & format… this is your professional appearance

∎ Endorse your colleagues! It will be reciprocated

∎ Ask for recommendations - be specific∎ Connect before or after ∎ Like and comment on the Pulse∎ Follow groups and influencers∎ Shine your interests through volunteer

experiences to make connections

Like websites, update your profile