creating a central resource hub #beyondhq
Post on 26-May-2015
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Creating a central resource hub
Malcolm ElsworthElectric Putty
Electric Putty
The challenge
Moving beyond HQ
Consistency is king
What’s inside a brand centre?
The rules
The tools
Print ready artwork
• Overhead: minimal• Ease of use: simple• Flexibility: limited• Control: strong
Desktop templates
• Overhead: Marginal• Ease of use: Some restrictions• Flexibility: Very good• Control: Good, if used as directed
Web editable templates
• Overhead: Direct expense• Ease of use: No barriers• Flexibility: Very good• Control: Excellent
Images
• Overhead: Minimal• Ease of use: Good• Flexibility: Very good• Control: Good, but can’t control
context
People power
The numbers
Platforms
File sharing
Website
Brand management product
Choose your weapon
Thank you
Any questions?
electricputty.co.ukbrandstencil.com
@electricputty
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