creating a big picture strategy | choozle

Creating a BIG Picture StrategyAugust 4th, 2015

Creating Big Picture Strategy

1. Customer Acquisition2. Budget3. How?4. Tactics5. Pitch Choozle

Steps for your strategy:

Creating Big Picture Strategy

Marketing Strategy: The Big Picture

Creating Big Picture Strategy

How to Pick Your Budget?• Optimized for mobile?

• How much are you investing in digital content?• 70% of small B2B

websites do not contain a call-to-action

• Effective call to action: 20-95% conversion

• Campaign geographic reach

• Narrow vs. broad targeting?

Creating Big Picture Strategy

How can I set my campaign up for success?• Website

Engage Call-to-action

• Strategic conversion events

• Campaign Goals

• Target audience LESS waste

Creating Big Picture Strategy

What tactics should you use?

• Data targeting• Contextual Targeting• IP Targeting• Geo-location

Targeting• Retargeting

Creating Big Picture Strategy

How to Pitch Choozle• DMP & DSP• Targeted 3rd

party data eliminates waste

• Real-time Adjustments

• Clear reporting

Creating Big Picture Strategy

QUESTIONS?

Creating Big Picture Strategy

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Creating Big Picture Strategy