create your own social media framework
Post on 13-Apr-2017
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Pre-framework
Post-framework
Content added by 2 members of staff
Dictated by their whims and prejudices
Long periods of time when no content
2014 Developed
our framework
Content added by team of 10
Strategic input – more diversity
Content added every day
De-cluttered what didn’t fit the strategy
No coherency or long term view
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