create your marketing machine for consistent lead generation

Create Your Marketing Machine for Consistent

Lead Generation

Why You Don’t Have Higher Profits…

Reactive approach

vs. proactive

plan

Three Step Marketing Machine

RevenueTarget• How much $ you

desire• What offerings

deliver it

OfferingsCalendar• Your annual

focus plan• Map of what

happens when

MarketingMachine• Strategy &

tactics• Campaign & On-

going

Step 1 – Set Target

How much money do you want to make?

Six Figures = $8333/month = Avg of $1923/week

Half Million = $41,666/mo = Avg of $9,615/week

Seven Figures = $83,333/mo = $1603/week

Step 1 – Map It Out

Step 2 – Calendar It!

Step 2 – Calendar It!

Step 2 – Calendar It!

Step 3 – Create Marketing Machine

Consistent Brand MessageOn-Going Lead GenerationCampaign Specific

The Key to your Marketing Machine is…

Consistencyo Messagingo Brando Engagement

Two Parts to a Marketing Machine

• On-goingo Consistent, regular

activity to Build Listo Focus on on-going saleso Requires maintenance of plano Quarterly testing & tracking

• Launch Specific Offerso For revenue boostso Specific, targeted drip sequenceo Requires lots of planningo Immediate testing & tracking

Buy my stuff today

Authority Positioners

• Associationso Create your owno Be a Leader Someone Else’s

• Host Industry Conferences

• Media Mentions• Publish Book

o Amazono iTuneso 3rd party Publisher

• Host “Show”o Google + hangouto Audio Interviewo Video Interviewo Twitter #chat

• Blog o Minimum 3 days a week

• Publish Magazineo Digitalo iTunes Magazine

Attraction Marketing• Free or low cost items• Educational in nature• Showcase your expertise with low risk• Teasers that make prospect want more• Builds rapport and trust

• Typically Includes:o Written articleso Quoteso Manifestos or Free Reportso Free Trainings

Direct Marketing• Strong Calls to Action • Focus on getting sales or moving to next step• Works better if prospect is “warmed up”

• Typically Includes:o Facebook Adso PPC adso Promotional Emailso Webinars or teleseminars with

sales offero Testimonials and Case Studies

Consistent Marketing Machine

• Dailyo Social Media!o Ads

• Weeklyo Video or Podcast (Cross Post

to Social Media)o Blog (Cross Post to Social

Media)o Ezine (Push to Blog/Video)o Article Marketingo Interviewso Email Offers

• Monthly or Quarterlyo Webinar or Teleclasso Direct Mailo Print Newslettero Live Speaking (2 – 3 times)o Local Workshopso Networkingo PRo JV or Affiliate Programs

Predictable Income Plan1. Decide what offerings2. Map out year in calendar3. Develop on-going marketing plan4. Break down into Daily, Weekly or

Monthly5. Delegate routine activities