create compelling dashboards for finance professionals

Creating Compelling Dashboardsfor Finance Professionals

Chaitanya Sagarcs@perceptive-analytics.com646.583.0001

Adarsh Aaa@perceptive-analytics.com646.583.0042

Data Analytics Web Analytics Spreadsheet Solutions| |

New York HyderabadMiami

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Our Services

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Spreadsheet ApplicationsPerformance TrackingContract NegotiationLitigation Modeling

Financial ModelingDashboardsReporting Predictive Modeling

#Dashboard

Which industry do you work in?

• Information Technology & Services

• Financial Services

• Management Consulting

• Telecommunications

• Others

cs@perceptive-analytics.com 646.583.0001 #Dashboard10

DASHBOARDS

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Your Work!

What audience see

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Dashboard

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A Dashboard is a Communication Tool

Priorities

Performance

Insights

Action Items

A Dashboard Increases Your Visibility

The real youThe invisible you Good Dashboard

Craigyc

http://dilbert.com/strips/comic/2007-05-16/

What is a Dashboard?

Dilbert is awesome! http://dilbert.com/strips/comic/2007-05-16/

At-a-glance

Pic mhawkin2

Key Performance IndicatorsKey Performance Indicators

Graphical

Pic Yossari

How to Make a Dashboard

Purpose Design

Purpose

ScopeAudience Value Add

Target Audience

What is the role of the person?

What is the context of usage?

What are their biases?

Is the audience heterogeneous?

What are their goals?

What questions will they ask?

What Value Add?

Help management stay on top

Help management make a decision

Set goals for individuals or groups

Highlight exceptions

Track progress

Inform important information to teams Pic b

Organization Wide One Operation/Unit

Strategic Tactical

Historical Predictive

High Level Detailed

Snapshot Interactive

Strategic?

Design

cs@perceptive-analytics.com 646.583.0001 #Dashboard

StructureElements

ColorsProcess

Design

StructureElements

ColorsProcess

Design

Case study

Dashboard design should support analytical thinking

Structure

Canvas

Important

4cs@perceptive-analytics.com 646.583.0001 #Dashboard 34

Inputs Outputs

Importance

Important

Importance

Step 1 Step 2 Step 3

Choosing Dashboard Elements

www.diverbi.com

Colors

Create Color Harmony

Analogous

Complementary

Ideas for Color Harmony

Use colorbrewer2.org

Perceptive’s Step Process

1. Create a laundry list of KPIs

2. Prioritize. Choose the top 20% that has 80+% impact

3. Allocate the 20% to most visible areas

4. Choose elements wisely

5. Beautify

Laundry List

• Cost of Goods Sold

• Advance paid to manufacturer

• Average cost of acquisition

• Advertisement expenditure

• Revenue by channel

• Sundry debtors

• Accounts payable

• Prepaid expenses

• Miscellaneous expenses

• Net profit

• Salaries

• Short-term Investments

• Long-term investments

• Citibank Checking Account

• Bank of America Checking Account

• Actual

• Forecast

• Net Sales

• Gross sales

• Cash position

• Net margin

• Total head count

• Average selling price

• Revenue by product

• Total expenses

• Gross margin

• Head count by department

• Debt Equity Ratio

• Equity

• Depreciation

• Income taxes

• EBITDA

• General and Administrative Expenses

• Work in progress

• Gross profit

• Preference Shares

• Cash flow

Context

• CEO worried about cash position

• Sales are just picking up

• “How many can we hire now?”

• “Can we spend marketing dollars as planned?”

• “Are our (profitable) direct sales picking up?”

Priority

• Cost of Goods Sold

• Advance paid to manufacturer

• Average cost of acquisition

• Advertisement expenditure

• Revenue by channel

• Sundry debtors

• Accounts payable

• Prepaid expenses

• Miscellaneous expenses

• Net profit

• Salaries

• Short-term Investments

• Long-term investments

• Citibank Checking Account

• Bank of America Checking Account

• Actual

• Forecast

• Net Sales

• Gross sales

• Cash position

• Net margin

• Average selling price

• Revenue by product

• Total expenses

• Gross margin

• Head count by department

• Debt Equity Ratio

• Equity

• Depreciation

• Income taxes

• EBITDA

• General and Administrative Expenses

• Work in progress

• Gross profit

• Preference Shares

• Cash flow

Draw a draft dashboard manually. A paper and a pencil works best!

Examples and Critique of Dashboards

No Reference

100% is how much?

No Index

Different Periods

$ M $ M $ M $ M

Axis?Axis?

Resources

Juice Analytics A Guide to Creating Dashboards People Love to Use

Color Harmony Crash Course colormatters.com/color-and-design/basic-color-theory

Visual Encoding – How to use?

http://complexdiagrams.com/properties

Edward Tufte’s Book

http://www.edwardtufte.com

Perceptive’s Dashboard Tool Kit

http://www.perceptive-analytics.com/excel-dashboard-reporting/#dbtk

(link will be sent to you via chat)

Your Feedback on this Webinar

• Below Expectations

• Met Expectations

• Above Expectations

Webinar – How to create a Winning Budgeting

January 22, 2014

Thank you!

cs@perceptive-analytics.com+1.646.583.0001

create compelling dashboards for finance professionals

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