create an engaging facebook fan page

Create An Engaging Facebook Fan Page

Breakfast With Business Ownerswww.meetup.com/Breakfast-with-Business-Owners

www.facebook.com/ladinventuresinfo@ladinventures.com

Social Media Revolution: Is social media a fad?

Or is it the biggest shift since the Industrial Revolution?

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Why Facebook?

• Facebook has over 400 million users• Average user spends 55 minutes per day on

site• More weekly visitors than Google • Great visibility• Google indexing (all search engines)• Engage your Facebook Friends (Your Network)

Build A Fan Page Now

• Go to www.facebook.com/pages• Choose the name of the page wisely. Can’t

change it.• Update settings (wall & info)• Find applications (try googling “best facebook

fan page applications”)

The Easy Stuff

• Put up a profile picture. FB allows for a 200 X 600 pixels. Use company logo or promotional banner

• FBML (Facebook Markup Language) add HTML code

• Tabs (Ladin Ventures uses: Info, Real Estate, Youtube, Posterous)

• Participate in your own stream

Rules of Engagement

• There really are no rules• Frequency is king but don’t overwhelm• Mix it up (links, photos, video, updates)• Keep in mind of traffic windows• Favorite other local fan pages > karma• Import your blog using the “notes” feature or

“Social RSS” application

Create Action

• Ask questions• Use “you” or “your”• Keep It Short Stupid! • Respond • Utilize the discussion board• Send updates to fans

Get more fans

• Appeal to the target audience• Trigger debate• Ask for feedback• Original content (photos, videos, etc)• Opt-in, easier than email• Let others promote you!

Q & A• What successes have you had?• How would you use it?

Thank You!