create a clickable title that gets attention
Post on 14-Jun-2015
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www.MyMissAssist.com
Missy TincherContent Marketing
Manager
• Have you written a quality blog
• post, but it’s not getting attention?
• The simple reason could be you didn’t create
a clickable title.
www.MyMissAssist.com
• The Title is one of the most
important pieces to your
blog post!
www.MyMissAssist.com
• If potential readers feel that way about the
title, they may think the article isn’t
interesting, either.
• They will move along without clicking on title.
www.MyMissAssist.com
• According to Copyblogger:
• 8 of 10 people will read
• a title, but only 2 out of
• the 10 will read the
• remaining content.
www.MyMissAssist.com
• An appealing title
can make or break
your blog post!
www.MyMissAssist.com
• The following are a few
suggestions to think about
before writing your next blog
post:
www.MyMissAssist.com
Capture audience’s attention
Explain why blog content will help them
Most are looking for solutions to their problems
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Writing about a recent event or new
announcement?
Make a reference to that
information in your title.
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Explain what you have written
Do not be too vague
Tip: Never create a title that is not related to what you are writing about. That will immediately turn a reader off & they may never return to your blog. This tactic is deceiving and may ruin your reputation.
www.MyMissAssist.com
Add power words/phrases in title. Here are a few:
“How to”
“Where to find” “Amazing” “For newbies” “Top #” (however many you are listing)
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Emotions play a big part in how your readers will react to your title.
If emotions are stilled, people are more apt to make decisions.
Per Antonio Damasio’s somatic marker hypothesis,
“ Emotions and their biological underpinnings are involved in
decision-making (both positively and negatively, and often non-consciously).”
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Write how many points you are
going to be writing about
Sets expectations for your blog
post
How many issues
How many ideas
How many tips
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• Writing about a specific location or person?
Mention that.
• If someone is searching online for that
location or person, it will stick out.
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• Include your main keyword/keyword phrase
for your article in the title.
• Place it towards the beginning of title.
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Use less than 70 characters in your title to meet Google’s search engine results.
If you don’t do this, the title will show up like this when someone searches online (…):
www.MyMissAssist.com
• These are just a few things to keep in mind when
creating a clickable blog post title. If you keep
the title compelling, engaging with emotions, use
numbers or names, include a keyword phrase
and do not make it too long, you will have a
better chance of getting your blog posts read.
www.MyMissAssist.com
www.MyMissAssist.com
Missy TincherContent Marketing
Manager
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