create a brand that's in demand

Create a Brand

That’s In Demand!

with Rachel Strella

www.strellasocialmedia.com

Personal Branding

Personal Branding

Branding:

Corporate vs. Personal

Personal Branding

Building a Professional Brand

Personal Branding

What Are Your Strengths?

Personal Branding

What’s ‘In Demand?’

Personal Branding

What’s ‘In Demand?’

→ Analytical Thinking → Proactivity → Leadership → People Skills → Flexibility

Personal Branding

Do Strengths Match Needs?

Personal Branding

If you said yes, congrats… → We can refine them → Align your brand to your skills

If you said no… → Aim to learn one of these skills

before the end of the year → The tactics we will discuss today

can help

Personal Branding

YOU have an advantage because:

→ Knowledge is power → You can start now! → A few slight shifts can pay big

dividends

What to Feed Google

What to Feed Google

Google Loves…

What to Feed Google

Proactivity

→ An online portfolio or website → A LinkedIn profile → An alternative social media site

such as a Facebook page or Twitter handle

What to Feed Google

Analytical Thinking

→ Value-based content which showcases your skills

→ Freshness and consistency → Keywords and catchy headlines

What to Feed Google

People Skills

→ A community of fans, followers, and connections (‘social’ proof)

→ Recommendations, testimonials, and case studies (‘real’ proof)

→ Social shares and backlinks

What to Feed Google

Leadership

→ Articulate core values to form a brand of integrity

→ Establish trust to create ongoing relationships

→ Influence others

What to Feed Google

Flexibility

→ Experiment with new and different ideas

→ Do something that scares you – and share it with the world

→ Shift with demand

LinkedIn & Branding

LinkedIn & Branding

Include a photo

Complete profile fully

LinkedIn & Branding

Have a strong headline

LinkedIn & Branding

Complete contact info

LinkedIn & Branding

Write an engaging summary

LinkedIn & Branding

Include skills and expertise

LinkedIn & Branding

Personal Brand Management

Personal Brand Management

→ Have a professional photo and

use it consistently across the web

→ Sign up for Google alerts (google.com/alerts)

→ Connect with influencers and with your target audience

Brand checklist

→ Use social sites, such as Twitter,

as a person rather than a business (if possible)

→ Showcase your expertise by offering information that your audience wants and needs

Brand checklist

Personal Brand Management

→ Keep content fresh and

consistent → Respond to your followers → Have a system in place for

handling less-than-positive feedback

Brand checklist

Personal Brand Management

Personal Branding Snafu’s

Brands Gone Bad

Personal Branding Snafu’s

Keep Facebook Page G Rated

Personal Branding Snafu’s Use Your Head!

Personal Branding Snafu’s

Keep LinkedIn Professional

Personal Branding Snafu’s

First Impressions are Lasting

Personal Branding Snafu’s

Leave Fido at Home

Personal Branding Snafu’s

Be Social by Being Available

Personal Branding Snafu’s

Connect Appropriately

Personal Branding Snafu’s

Offer Value

Personal Branding Snafu’s

What’s Said on Social Media…

Questions

Website and Blog: StrellaSocialMedia.com

Facebook: Facebook.com/StrellaSocialMedia

Twitter: Twitter.com/RachelStrella

LinkedIn: LinkedIn.com/in/RachelStrella

Connections and Resources