craig rispin, futurist keynote for professional advantage - maestro

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Craig Rispin Keynote for Professional Advantage - Maestro: Get Sales, Marketing & Operations working together better!

TRANSCRIPT

Craig Rispin CSP

Today We’ll Discuss:

Business, People and Technology Trends Transforming Commerce

How to Get Your Sales, Marketing and Operations to Work in Concert

81.5%of companies that reported a decrease in sales revenue last year

- have separate Sales, Marketing and Operations silos.

76%of Operations Teams, Marketing Teams and Sales Teams say they are

unclear about metrics of success in other departments.

65%of CEOs say their Marketing, Sales and Operational teams must work

better together to be competitive in today's complex marketplace.

People

Business Technology

People

Business Technology

Life SciencesWork/Life Shift A

cceleration

People

Business Technology

Life SciencesWork/Life Shift A

cceleration

Education Re-Engineering

Global Mobility

DigitalCustomers

End ofRetirement

Emerging Models

OutrageousOutsourcing

MarketingMegatrend

InnovationImperative

Speed & Size

Cloud Computing

Robots Rise

Coworking &Collaboration

Massively Mobile

SecurityScare

Big DataDeluge

Youth Unemployed

Internet of Things

TransparencyTrend

We Live in Times ofAccelerating Change

Every Industry in Every Country has

Seen Massive Change

Many of Us Still Operate a Business Model

Invented in the 1600s

Internal Departments Mostly Work Together

The Same Way

It’s Time to Orchestrate Business a Bit Better

Don’t You Think?

Let’s Talk About...Accelerating Change

Karl Fisch - Educational Futurist

Discuss with a Partner:

What Did You Find Most Surprising in the Video?

Did You Know?

Most of Those Facts are Out of Date...

“If change is happening on

the outside faster than on

the inside -the end is in

sight.”

-Jack Welch

Digital Customers

What’s the First and Last Thing She Does Everyday?

And Her Baby?

Is a Digital Native from Birth...

And Sally’s Granny?

Life Changing Device at 99 Years

And Sally’s Company?

Requires New Hires to Update Linkedin.com Profiles on Their First Day

She’s Quantifying HerselfRe-Imagination of Health Awareness…

THEN…

Awareness Campaigns /Physician Visits

NOW…(Nike+ / Jawbone UP)

Always-On Tracking + Syncing + Analytics / Quantified Self

47

And That’s Today...In 5 Years What Will Customers Be Like?

Discuss with a Partner:

Is Your Organisation Keeping Up with Your

Customers?

Massively Mobile

How Big is Mobile Today?

7B People in the World

6.8B Mobile Subscribers

1.5B 3G/LTE Subscribers

1.8 Billion Mobiles Sold in 2013

97%Phones per 100 Citizens

+52%Tablets Growing Faster Than PCs Ever Did

7

Global PC (Desktop / Notebook) and Tablet Shipments by Quarter Q1:95 – Q4:13

0

20

40

60

80

Q1:95 Q1:97 Q1:99 Q1:01 Q1:03 Q1:05 Q1:07 Q1:09 Q1:11 Q1:13

Glo

bal U

nits

Shi

pped

(MM

s)

Desktop PCs Notebook PCs Tablets

Tablet Units = Growing Faster Than PCs Ever Did +52%, 2013

Source: Morgan Stanley Research. Note: Notebook PCs include Netbooks.

Smart TVs

Wearables

This is Leading Many Companies to Have a ‘Mobile First’ Policy...

Discuss:Do You Have a

Mobile First Policy For Your Organisation?

The Internet of Things:50 Billion Devices

by 2020?

MWC IoT: 50 Billion Is Only the Beginning!

What Year Did the Number of Devices on the Internet Exceeded

Number of People?

With the IoT You Can Measure Physical Things

That Report Back

Big Data:Data Scientists & Visualizations

Meet David McCandless:

What’s This a Chart of?

What’s This a Chart of?

It’s the Facebook Breakup Chart

Ultimate Big Data Collection Tool:

Multiple Sensors: Sound, Vision, Location, Motion, Biometrics

Can Send Data Back to Databases 24/7/365

And People Buy This Ultimate Tool Themselves!

Even If You’re a SME,You Need to Understand

Big Data

Business is Realtime,Reports Are Not.

Change How You Work

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The OneTEAM MethodHelping you to bridge the gap between Sales and Marketing

So Let’s Think About...

How Sales, Marketing & Operations Can Work Better Together

Transparent Realtime Reports

Rapid Feedback Loops

Discuss with a Partner:

How Could Realtime Info Change Your

Organisation?

Discuss with a Partner:

What Would Be On Your Visualisation?

People

Business Technology

Life SciencesWork/Life Shift A

cceleration

Education Re-Engineering

Global Mobility

DigitalCustomers

End ofRetirement

Emerging Models

OutrageousOutsourcing

MarketingMegatrend

InnovationImperative

Speed & Size

Cloud Computing

Robots Rise

Coworking &Collaboration

Massively Mobile

SecurityScare

Big DataDeluge

Youth Unemployed

Internet of Things

TransparencyTrend

Download My eBook Free!

Go to:is.gd/think

Go to: http://is.gd/think

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