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Improve herd health
Optimize dairy operations
Maximize milk yield
THE GLOBAL FOOD CHALLENGEBy 2050 we will need to feed more than 10 billion people, requiring a 70% increase in global food production
Source: Eric Schmidt’s Farm 2050 initiative
10bnPOPULATION BY 2050
70%INCREASE IN FOOD PRODUCTION
Global Sales of Milk exceed
$1 Trillion every year
Yields Diseases Reproduction Tracking
Pakistan India China Colombia Indonesia
500,000 300,000 600,000 225,000 140,000
tons tons tons tons tons
750,000Number of farmers supplying Milk to Nestle
WWW.COWLAR.COMWWW.COWLAR.COM
Emerging Markets
Primitive
Agri-practices
Low Milk Yield
Dairy is Complicated
THE SMART COLLAR FOR COWS
Cowlar tracks temperature, activityand monitors cow behaviour toprovide farmers with action-abletext message alerts
BASE
Online Dashboard
Cellular Tower
SMS Alerts Robo-Call
How it works..
Solar powered base with 4 km
range
Waterproof, rugged smart
collar
Improve Milk Production
Get actionable recommendations on how
to maximise yield & avoid milk loss
Early Disease Detection
Cowlar looks for signs & symptoms of diseases. Get alerts at an early
stage
Boost Reproduction
rates
Never miss a heat cycle with Cowlar. Dairy farms
can lose up to $400 if they miss a heat cycle.
Real Time insights & Alerts
Monitor from anywhere, at anytime with SMS
alerts in any language or an automated phone call
ACTION-ABLE RECOMMENDATIONSvia TEXT MESSAGES
$50()Monthly income /cow
2,500+units Pre-ordered
150Pilots at farms
MARKET
$400BillionMarket
300 Million
BUSINESS MODELCost
$69
Subscription
$3/mo
Revenue at 50k cowlars
$9Million
Includes three months of
free recommendations
Recur Rev
$2Million
TRACTION
Global FinalistTop 30 Impact
StartupRunner-up
(Agriculture) 1st PrizeGlobal Finalist
Selected S 2016
$50()Monthly income /cow
2,500+units Pre-ordered
150Pilots at farms
GLOBAL DISTRIBUTION STRATEGY
USA
Mexico
Columbia
BrazilNigeria Vietnam
Ireland
Poland
India
Launching Cowlar in these countries by Q3 of 2016
Australia
Pakistan
COMPETITIONHealth
Monitoring
Geo-
Fence
Heat
detection
Disease
Detection
Mobile
& Web
portal
Battery
Life
User
interface
Agnostic
Price Subscription
Cowlar ● ● ● ● ● 180d ● $69 $3 /cow/mo
Silent
Herdsman● - ● ● ● 60d $160 NA
Moocall ● - ● - - 30d $299 NA
Dairy Master ● ● - ● 5yr $150 $5000/yr
E-Cow ● - ● ● ● 8yrs NA NA
Bella Ag ● - ● - - 5yrs $75 $1250/yr
Tekvet ● - ● - - NA NA NA
Connecterra ● ● ● - ● NA NA NA
SCR Dairy ● - ● - - NA NA NA
*subject to change
IMPACT –LOCAL VS GLOBAL
5%
12%
$50 Billion
$120 Billion$4.2 Billion
$2 Billion
Yield
Improvement
www.cowlar.com
facebook.com/cowlar
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