corporate r&d efforts towards health proposition in food ... · nutrition & health claims...

Corporate R&D efforts towards health

proposition in food products

Kom Kamonpatana PhD13th September 2019

Photo by Margherita Turrin on Unsplash

Outlines• Role of food industry• R&D - Science & Technology Applications

– Raw materials– Formulation– Processing – Packaging– Nutrient Profile

• Nutrition and Health Claims• Consumer Education

13 Sep 2019 2© Kom Kamonpatana 2019

Education• BSc (Food Tech)• MSc (Food Tech)• PhD (Nutrition)

• Factory start-up • QA• Process Dev • Raw Mat Dev • Tech Mgr (R&D-QA)• Technical Insight

• Corp R&D GM

• Reg Prod Dev –Asia Pac

• Research Assoc, Human Nutrition

• Reg Nutrition & Health – SEA

• Reg N&H Leader –SEAA NA

• Reg Head N&H External Engagement – SEAA

Kom Kamonpatana• QA tech

• Nutrition Lead, Global Innovation Center

• R&D Director

Service• Committee

Experiencessince 1997

Further Read

More Food with Less• By 2050 agricultural production will have to rise

by 70% to meet projected demand (FAO, 2009)

• Since most suitable land is already farmed, the growth must come from higher yields.

• Yet yields of key crops (rice and wheat) show slow rising in intensively farmed region “Yield plateau”

13 Sep 2019 © Kom Kamonpatana 2019 5

https://www.slideshare.net/CIAT/wsd1-enhttps://eiuperspectives.economist.com/sites/default/files/Sustainable_Agriculture.pdf

Sustainable Agriculture

https://eiuperspectives.economist.com/sites/default/files/Sustainable_Agriculture.pdf

Asia Double Burden Malnutrition

http://www.fao.org/3/CA0950EN/ca0950en.pdf

Convenience (Accessibility)

Quality

Safety Affordability

Logistic

Process

Sensory

Post harvest

Nutrition

Package

Quality of Life

Quality Control

Microbiology

Food Science &

Technology

Value Chain

Regulations

Environments

Digital

Competitions

Standards

Variety

Communications

Nutrient dense crop

In 2018, Golden Rice received three successive positive food safety evaluations from leading regulatory agencies:• Food Standards Australia

New Zealand (22 February 2018),

• Health Canada (16 March 2018),

• US-FDA (24 May 2018).https://www.irri.org/our-work/outcome-themes/improving-health-through-safe-and-nutritionally-enhanced-rice

Fortification

• Prevent nutrient deficiencies and other health

concerns

• Improve the national economy by increasing

productivity and decreasing healthcare expenditures

https://www.gainhealth.org/wp-content/uploads/2015/05/Fortifying-our-Future-A-SnapShot-Report-on-Food-Fortification1.pdf

Calcium Fortification in beverage

http://www.corbion.com/food/beverages/solutions/nutrition

Formulation for specific needs

Infants

NCDsChildren

Elderly

Adults

https://www.schaer.com/en-us/a/gluten-free-foods-kids

https://www.imoney.my/articles/kids-eat-for-free-a-malaysian-guide

https://www.mealpro.net/meal-plans/athlete-meal-plans-delivered/#gref

http://www.sph.org.au/?page_id=609

https://www.straitstimes.com/singapore/free-meals-for-30-seniors-in-toa-payoh-east

Athletes, Allergies, Intolerances,

Vegetarians, Religions

https://www.happyfamilyorganics.com/learning-center/baby/how-much-formula-does-your-baby-need/

Nutrition Guidelines

Specific Conditions Individual Nutrients Food-based Dietary

Technology for Vitamin Stability

https://www.dsm.com/markets/anh/en_US/Compendium/vitamin_basics/vitamin_stability.html

Sodium Reduction

Plant based diets

https://www.fastcompany.com/90395077/kfc-is-going-to-sell-plant-based-fried-chicken

A Balance in Food Processing

Eliminate & Control microbial risks

Remain quality, nutrient and natural flavor

https://news.virginia.edu/content/pioneering-research-could-pave-way-microbe-microbreweries-across-state

https://www.pexels.com/photo/sliced-fruits-on-tray-1132047/

Minimal Process

Processing Technology

13 Sep 2019 20© Kom Kamonpatana 2019Rodger 2016 J Food Sci. 2016 Oct;81(10):R2309-R2319

Emerging processing technologies

Percentage of respondents indicating which technologies have potential for implementation of

novel technologies in various food sectors

C. Jermann et al. / Innovative Food Science and Emerging Technologies 31 (2015) 14–27

Amount of respondents indicating which processing technologies emerged or have commercial applications

in various continents

Packaging Technology

Active PackagingProtect, Influence Shelf Life

(Quality/Safety), detect and change attribute

Intelligent PackagingInfo (e.g. ripening of

fruit)

OxygenEthylene

Anti microbe

Water Temperature Flavor

Anti Oxidant

Quality

Time -Temp

Cooking Counterfeit, Fraud

Thermo-chromic Ink

Active Packaging

Villa-Rodriguez 2015 Crit Rev Food Sci Nutr. 2015;55(6):806-22

Nutrient Profiling

• “the science of categorizing foods according to their nutritional composition”

• a method of differentiating between foods that are more likely to be part of a healthy diet from those that are less likely (excess consumption of energy, saturated fats, trans fats, sugar or salt)

• For

– Set qualifying criteria for nutrition and health claims and labelling (e.g. Logos)

– Monitor food environment and corporates

Nutrient Profiling Applications

Nutrient Profile

Corporate Product

Innov/Renov

Consumer Edu e.g.

Control of marketing / advertising to Children

Passport to market e.g.

school or tax (salt/sugar)

Nutrition & Health ClaimsHighlights

• Health claims on foods must be scientifically

substantiated under EU Regulation 1924/2006.

• The European Food Safety Authority (EFSA) has

evaluated around 3000 health claims.

• Ca 250 health claims were found to be sufficiently

substantiated.

• EFSA has published guidelines and guidance

documents for health claims.

• All claims that are not authorised or on

hold/under consideration are prohibited.

https://www.sciencedirect.com/science/article/abs/pii/S0924224415301321

Types of N&H Claims• Nutrition Claims (suggest or imply that a food has particular beneficial properties due to

its composition (regarding energy or a particular nutrient). Examples of this type of claim will be: ‘source of’, ‘free of’, ‘high’, ‘low’ or ‘reduced’ in calories or a particular nutrient.)

• Health Claims (suggest or imply that a relationship exists between a food or one of its

components and health. This type of claim mentions the physiological function of a constituent such as ‘calcium can help build strong bones’. The claim must be based on generally accepted scientific data and be well understood by the average consumer.)

• ‘Disease risk factor reduction’ claims (state that a food or one of its

components significantly reduces a risk factor for human disease. For example, phytosterols can help reduce blood cholesterol, hereby reducing a risk factor for cardiovascular disease. For the first time, mention of disease will be allowed on food, but only after approval by the European Food Safety Authority (EFSA)

https://www.eufic.org/en/healthy-living/article/food-labelling-and-nutrition-and-health-claims

EC no. 1924/2006 (as amended by EU reg no. 1047/2012)

Health Claim Substantiation

Foods / Ingredients /

NutrientsHealth Outcome

https://www.efsa.europa.eu/en/topics/topic/health-claims

Defined, characterized, dose, durations

Evidences(Linkage)

Defined, measurable, specific

Human Intervention Study, Meta-analysis,

Epidemiological, Ex Vivo, Animal model, In Vitro, …

Conclusion:• Positive• Plausible• Poor evidence

Nutrition EducationThe UN Standing Committee on Nutrition

(UNSCN, 2010) concluded that

“for all populations, [nutrition] education andsocial marketing are crucial components of national,municipal and community efforts for sustainedimprovements in food and nutrition security. Theseactivities are often essential to realizing thepotential for nutrition improvement of manyagricultural development projects and programmes.They are also important in countries where obesityand NCDs are increasing.”

Behavioral Change Model

https://www.youtube.com/watch?v=clMk_5PCL80

Consumer Education

High prevalence of anemia (women 15-49 yrs)

Nutritious cooking training for teenage girls

and their mothers

• Raise awareness with informational content

• Radio drama to reinforce message

• Take home starter kit –samples of product, pumpkin leaves

• Interactive cooking demo

• School contacts

• Calendar

• Radio drama to reinforce message

• Mobile apps

• Promise Letter

• Community & school based programme

• Commitment Card

• Inspire with song & dance

• Mobile outreach SMS/IVR from celebrity to reward

TOSS – STIR - CRUMBLE

https://www.youtube.com/watch?v=hRjZmA_nAQk/

Nestlé for Healthier Kids school programs

In collaboration with over 300 partners worldwide, our school-dedicated module empowers teachers, parents and children with nutrition education and promotes healthy lifestyles in the school environment in more than 80 countries.These programs are anchored in strong nutritional and behavioral science and aim to encourage the adoption of 6 healthier habits.

https://www.nestle.com/csv/global-initiatives/healthier-kids/home

Ingredient Value Chain

Product blend & Pack

Formulation Development

Inventory Management

Connecting values Product Innovation

Technical Service

Customer Relationship

Management

Logistic Network

IngredientsNutrition

Supplement

Flavor

Processing Aid Reagents

Margin

Way Forward: Digital Transformations

https://www.evolvnetworks.com/why-choose-us/investment/tech-invest/

https://www.freepik.com/free-photos-vectors/artificial-intelligence

https://foodtank.com/news/2018/01/robotics-food-system-labor/

Investment for the future

https://eiuperspectives.economist.com/sites/default/files/Food_4.0_article_0.pdf

Key Points

• Invest in “More good Food with Less”

• Concerted innovations for health propositionInnovate

• Scientific basis for responsible N&H Claims

• Behavioral change towards sustained resultsEducate

• Value Chain/Eco-System for scale and impact

• Embrace Transformations e.g. Digital / TrendsCollaborate

Thank You

Consumer Education

Providing guidance –online and healthcare professionals

Distributing cholesterol -lowering starter kits

Cholesterol awareness events –cholesterol testing

plant sterols that have been clinically proven to lower cholesterol.

‘It takes a village’

https://www.youtube.com/watch?v=L2rhbQHaxzc

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