corporate presentation · 2017-12-20 · offices in gurgaon, mumbai, hyderabad, bangalore and...
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Corporate Presentation
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Company Profile
EasyRewardz provides customer experience management solution and services on
SaaS basis at an Omni Channel level
Facilitate intelligent conversation between brands and their consumers
We built EasyRewardz to solve the problems faced by
offline merchants (need to identify and retain loyal customers, plus acquire
new customers); and
consumers (too many loyalty programs with limited reward options)
Offices in Gurgaon, Mumbai, Hyderabad, Bangalore and Kolkata
100+Brands
ABOUT EASYREWARDZEngaging Consumers
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5,000+Stores
2,00,000+Monthly Transactions
15,000,000+Consumers Enrolled
OUR TEAMExperienced founding team supported by carefully chosen Management Team
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FOUNDING MEMBERS MANAGEMENT TEAM
SOUMYA CHATTERJEE – CHIEF EXECUTIVE OFFICER11 yrs. of Loyalty/CRM/eCommerce managementexperience in India, US & UK | CTO & Head-ServiceDelivery – Yebhi.com | COO – Loylty Rewardz |Head – Loyalty & eCommerce – Air Sahara
ANGAD SINGH – DIRECTOR, ENTERPRISE STRATEGYInvestment Banker, SA | Barclays Bank | IIM-I
TEJAS KADAKIA – DIRECTOR, SALESCo-Founder – CityOffers | AVP – BNP Paribas, NYC | MS, CS
SAPAN KADAKIA – HEAD MARKETINGCo-Founder - CityOffers| Global Young Entrepreneur Winner - 2012| CapGemini| MICA
AWANEESH PANDEY – HEAD TECHNOLOGY14+ years of software developmentexperience
ANJUM RASTOGI – BUSINESS HEAD, CONSUMER MARKET10+ years of experience in product strategy, loyalty program management, merchant alliances and account managementAIMIA | Loylty Rewardz | CitibankS.P. Jain | SRCC (B.A. Hons. Eco.)
SHAILESH RATHI – CFO10+ years of Investment Banking experience Kotak Investment BankingIIM-A | CA
RAVI SHANKAR – ASSOCIATE DIRECTOR, OPERATIONS16+ years of experience in operations, client management, business consulting for loyaltyITC Infotech | Loylty Rewardz | IBMXavier Institute of Management | Univ. of Lincolnshire (B.B.A.)
MARQUEE CLIENT BASESome of our clients
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MARQUEE CLIENT BASESome of our clients
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MARQUEE CLIENT BASESome of our clients
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Our Capabilities
ANALYTICS
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Personalized conversationswith consumers
Incentivize loyal consumersdrive repeat
Higher consumer LTV,improving RoI
REDEMPTION
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Large rewards options
Points + Cash
Online + Offline
CONSUMER ENGAGEMENT
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Campaign design anddelivery offers, couponsand announcements
Integrated with socialnetworks
CUSTOMER LOYALTYMANAGEMENT
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Brand loyalty program withpros of coalition program
Strategy and program design
Managed services
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OUR CAPABILITIESEverything in CRM, Nothing outside
Pool
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Pool points to your preferred program
Instantly redeem at POS
EasyPerks
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Collect EasyPerks for any and all actions
Coupons
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All your coupons in a single place
Track usage and expiry
Unified Dashboard
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All Loyalty Programs in a single place
Track balances and activities
Discover more programs and enrol in a single click
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POIINK – INDIA’S FIRST REWARDS EXCHANGE PLATFORMFirst transactional app to allow consumer to pool points across programs
Get alerted when in stores
Play brand trivia quizzes with your Perks
Win and collect exclusive coupons
Enables brands to cross-acquire customers & offer out of store rewards (flights, movies, talk-time etc.) to drive spends.
Banks & Corporates Programs push redemption of points & incentives to the platform.
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WHAT WE OFFER
Your CRM and
Rewards Program
SaaS Technology
(System integrated CRM platform)
Service Support
(Staff training, continuous incentives
and support)
Marketing
(Design of collaterals (online/ offline),
execution of campaigns (SMS/
email)
Analytics
(Dashboard, Customer basket
analysis and recommendations,
Coupons and offers)
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Technology Platform
TECHNOLOGY PLATFORM
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TECHNOLOGY MODULES
COMMUNICATION REPORTING
ProgramSetup
Point Rate, Lapse Policy, Program Owner,
Office Types, Themes/FAQ etc.,
Partner Mgmt.
Enrollment & Member Management
Supports via API, File Upload or web screen
in store or by customer
Segment members in Tiers & Segment with
configurable rules
Accrual
Supports activity, Transaction range, SKU,
Gifting orPoints - extended to create standard
offers, promotions & campaigns
Rdemption
Support Chart based, Dynamic,
Cash + Points, Gifting
Customer Service
Ticket management via email, web enquiries,
phone or social
Alerts
Ships with & alerts on rogram events,
communicable on email/sms with
personalized templates
Notifications
Define events-birthday, anniversary, tier
expiry, membership expiry, missing you,
points/purchase milestones or ad-hoc.
Configure specific accrual/redemption
options & nested multi-channel
communication cycle with each event and
member segment. Track response & usage
Campaigns
Ability to choose a target base, create a calendar
and execute a multi-channel campaign-
personalized with a specific offer.
Ability to track,bounce, open, click-thrus and
conversions.
Standard Reports
Ships with HTML Reposts on Members,
Transactions &Campaigns, extractable
as Excel.
Advanced Dashboards
Integrating with Fusion Charts XT to offer
advanced dashboards. To be available for
Programs to enable during Setup or via
Admin Panel, these reports will be served
from a MongoDB cluster hosted on
SoftLayer usingJSON/Jquery
BI - External Interfacing
Platform supports custom interfacing
with BI tools with the advanced dashboards
fetching data from the BI/DW
PROGRAM MANAGEMENT
LPAAS - PROGRAM, PARTNERSHIPS
PROGRAM
COALITION & PROPRIETARY FEATURES:
Create sub-programs for participating Brands. Each
Brand can have different accrual offers and RTR
Track cross brand liability settlements
INNOVATIONS:
Define several loyalty currency points within
same program
Allow pooled or exclusive redemption of multiple
currency points.
Ability to create multi-tier & multi-upgrade in
single transaction.
PARTNERSHIPS
FEATURES:
Create accrual only, redemption only or
dual partners.
Create Co-brand partners or offer partners.
Define differential currency rates by partners.
INNOVATIONS:
Point rates have classification of liability,
fees & taxes.
Seamless financial accounting of partner
points issued or redeemed.
Ability to define liability share in Co-brand
relationships
LPAAS OFFERS
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BY VISITS
OR SPENDS
ENGAGEMENT &
ACTIVITIES
SHOPPING &
SPEND TIERS
CONTEST
REFERRALS
BONUS(BIRTHDAY, ANNIVERSARY,
MISSING YOU, WINBACKS)
SKU /BASKET
BASIS
INNOVATIONS
Ability to define offer-wise expiry policy & point-rates of
points issued.
Ability to define different wallets (point rates) by Sponsor
(store) for same offer type
Shopping offers & Contest allows rewards to be
defined in SKUs (Items) &/or Points.
Define offers by time of the day, day of the week
Options to apply multiple offers together
For example:
Customer gets 2 points/ 25 Ghanaian cedi on normal days
Customers gets additional 2 points/ Ghanaian cedi 25 on hisbirthday
COUPONS
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Successful loyalty programs are a healthy blend of discounts and points!
Client can specify how points will work with coupon on a transaction to restrict/allow earn/burn of points
Coupons are gateway to issue targeted discounts to
programmembers
These can be condition specific:
First transaction above a certain spend value
Submission of Feedback/Reviews
Share of program apps
Social promotions
Meeting of shopping goals
Coupons can be of a program partner or external affiliates
For example:Purchase for Rs.10,000 in Brand 1, gets a 50% offon your next purchase in Brand 2.
Coupons can be locked to be issued:
In specific stores
To specific members {by tiers, segments}
On specific day of week/time of day
And checked on redemption for:
Same member/any member Through OTP
Marketing Orientation
• Single view of customer• As good as cash as customers can use single GV in multiple
transactions or multiple GV in a single transaction• Reward Option for point redemption
Flexible & Secure
• Rules flexibility for issuance & redemption• Option to redeem online and offline• Redemption security through OTP/PIN
Acquire New Customers
• Introduce GVs to corporates & Banks• External loyalty points redemption for Brand GVs• Ease of integration
GIFT VOUCHER
WIFI – ER PROXIMA
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Customer login to the customized login page using their loyalty login
(mobile no/ membership no) or social logins
Non members are automatically enrolled to program
Trigger deals through sms /email based on customers real time interaction
Trigger intelligent coupons based on customer insights
Push information about latest product range
MOBILE APPLICATION
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MEMBER PORTAL, MOBILE APPS
LPaaS enables you to easily configure your Member
Portal for the Loyalty Program.
Mobile apps are available on native platforms of
Android, iOS, Windows & on responsive web.
Features include:
Enrolment
Account Summary
Transaction & Activity tracking
Social sharing & Referrals
Coupons and Offers
Store locators
Redemption to GVs
Catalog views
REWARD OPTIONS
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RTR (RUN-TIME REDEMPTION)
• Redeem at the point of sale
• Engineered by deep API integrations with Billing systems
• Ability to treat points redeemed as discounts or mode of payment
REWARDS CATALOG
• Define a Rewards Catalog for your members to pick up their favorite gifts
• Create premium, special & standard segments to reward differentially
• Supports variable redemption rates
TRAVEL REWARDS
• A quintessential reward option
• Tie-ups with GDS & local providers to enable travel rewards (Flights, Hotels) & vacations
GIFTS & EXPERIENCES
• Delight your members and enable them to derive the true value of their association with your Brands
• Mobile recharge, products (ranging from flowers to iPhone)
CAMPAIGNS & COMMUNICATION
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Alerts Reminders Broadcast Campaigns
Transactional
Triggered on customer action
Operator can disable, enable or
delete alerts
Scheduled communicationthat
repeats or is cyclic
System shipswith:
Birthday, Anniversary
Points BalanceAlert
Expiry of Points, Tiers,Coupons
Program Statement
Reminders are pre-mapped with
schedulingoptions
Days – before OR/AND
after Day of the week OR
Date of the month
Setup multiple reminders by member
groups or scheduling options
On demand communication
Select target basis an intuitive ruleengine
OR
Upload a file
Select channels & templates Prioritize
channel for member or Skip
Setup Governance factors
Multi-variate options
Previews
Specify control%
Select a scheduled date & time.
Plannedcommunication
Broadcasts with a Planner
Allows for a campaign manager to
setup a plan for a specific period
Send Offer A by email on 2nd MarchSend Offer A by SMS, notification on 5th & 7th March
Send Offer B to those who didn’ttransact on Offer A by all channelson 15th March
Send Offer C to those who didn’ttransact by Offer B by SMS,notification on 25th March
For example:
LPAAS REPORTS
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LPaaS TRANSACTIONAL REPORT
MySQL & SQL Server 10 Enterprise Fusion Charts XT
Reports in LPaaS are Transactional & grouped in the following
categories
Dashboard – Centralized view of the Program
Program Stats – Enrolment, Profile view, Accrual &
Redemption
Sales – Loyal Vs Overall Sales, Basket Analysis, Time-
wise sale Brand Settlements
Campaigns
Feedback & Reviews
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CX - Decision Analytics
CX – OPERATING PROCESS
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Create a
Decision Model
Generate
Insights
Deploy
Campaigns –
Create
Conversations
and
Engagement
Hypothesis generation - domain consultants help select, reject or
moderate,
Insights visualization
Identify action triggers to test & generalize
Understand your product/service/industry
Baseline current & expected customer engagement matrices
Aggregate data, summarize & create the Decision model.
Create campaigns around action triggers on social, portal, sms,
email, call center - all touch/points
Execute & monitor campaigns
Baseline expectations - analyze & audit conversions
Modify business processes basis successful campaigns
Improve the decision model
CX – CAPABILITY STACK
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D
fr
RFM
CLTV
Forecasting
Recommendations
IntelligentCouponing
Personalized Offers
NPV
Assortment Planning
Markdown Optimization
AssociationRules
Market Basket
Churn Trends
CX – ANALYTICS ROADMAP
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Data Modelling
Dash Board
RFM Segmentation
Geo Location Mapping
Basket and Affinity Analysis
Predictive Analysis
CLTV/ CLV Modelling
Attrition/ Retention Analysis
Cohort Analysis
3 MONTHS 6 MONTHS 9 MONTHS 12 MONTHS 18 MONTHS 24 MONTHS
Standard Analytics and Same Store Transaction Growth (SSTG)
Clustering and Segmentation
Location based mapping
Basket andAffinity Analysis
Predictive Analysis
CLTV Modelling
Attrition and Retent on Analysis
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Governance
GOVERNANCE – LOYALTY PROGRAM LIFECYCLE
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BY VISITS ORSPENDS
ENGAGEMENT &ACTIVITIES
CONTEST
REFERRALS
BONUS(BIRTHDAY,ANNIVERSARY,MISSING YOU, WINBACKS)
SHOPPING & SPEND TIERS
LOYALTY PROGRAM LIFECYCLE
PROGRAM STRATEGY
FORMULATIONPROGRAM DESIGN PROGRAM
IMPLEMENTATIONRAMP UP
PROGRAM
SUSATENANCE
Business Case
Preparation
Roadmap Development
Strategic Blue-pirint
Initial Resource
Allocation
Feature & Functionality.
Program Rule
Performance Management
model design
Policy Formulation Structural Adjustment
Loyalty Process
Blue - Printing
Technology Architecture
Program Execution
Descriptive Reporting
Ecosystem Expansion
Diagnostic Reporting
Administration and Governance
Routine Program budgeting and accounting
Brand Support
GOVERNANCE – CUSTOMER LIFECYCLE & PROCESSES
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BY VISITS ORSPENDS
ENGAGEMENT &ACTIVITIES
CONTEST
REFERRALS
BONUS(BIRTHDAY,ANNIVERSARY,MISSING YOU, WINBACKS)
SHOPPING & SPEND TIERS
CUSTOMER LIFE CYCLE
Enrol Accrue with
the Brand
Accrue with
the Partner
Redeemed with
the Brand
Redeemed with
partner
ChangeTier Share
Experiences
LOYALTY PROCESSES WE MANAGE & SUPPORT DURING THE LIFECYCLE
Enrolment On BoardingAccrual
Management
Redemption
ManagementReporting
Activity
ManagementServiceMEMBER
MANAGEMENT
Channel
Engagement
Calendar
Management
Content &
Design
Execute &
TrackCOMMUNICATION
MANAGEMENT
Marketing
Planning
Campaign
Management
Customer Value
Management
ReportingMARKETING
MANAGEMENT
Partner
Recruitment
Partner On
Boarding
Partner
ReconciliationPARTNER
MANAGEMENT
PROGRAM
ADMINISTRATION
Financial Administration
Program Administration
CONTACT US
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ANGADSINGH
Co-Founder & Director
EasyRewardz Software Services Private Limited
Mobile : +91 99999 01550
Email : angad@easyrewardz.com
Linkedin: in.linkedin.com/in/angad-singh
RASHMI CHATTERJEE
Regional Manager – Enterprise Markets
EasyRewardz Software Services Private Limited
Mobile : +91 98303 32992
Email : rashmi@easyrewardz.com
Linkedin: linkedin.com/in/rashmichatterjeekolkata/
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