corporate and personal social media

By Samantha Noble@Koozai_Sam

THE BLURRED LINES OFPERSONAL & CORPORATE SOCIAL MEDIA

WHAT WE WILL COVER TODAY

Corporate vs Personal

Epic Social Media Fails

Maximise Brand Mentions

Minimise Risk

Brand Protection

Q&A

CORPORATEVS. PERSONAL

CorporateBrand

HOW PEOPLE SEE SOCIAL MEDIA

Personal Brand

Personal brand

Corporate brand

But the lines are blurring. Here is part of

team Koozai on a night out (the horror!)

CorporateBrand

THE REALITY OF SOCIAL MEDIA

Personal Brand

THE NEW SOCIAL MEDIA

Everything Brand

MAXIMISE BRAND MENTIONS

But I am still a real person

CorporateBrand

Personal Brand

Our solution is to give employees branded accounts

so they have a place to cover ‘everything’.

EXAMPLE BRANDSWHO DO THIS

EXAMPLE BRANDSWHO DO THIS

EXAMPLE BRANDSWHO DO THIS

EXAMPLE BRANDSWHO DO THIS

PERSONALBRANDBENEFITS

You get to feel part

of a tribe

New followers by association

Easier to tweet

during the day

CORPORATEBRANDBENEFITS

Instant branding in all conversations

A wider reach than

one account

People prefer to follow humans

HOW THAT LOOKSIN NUMBERS

HOW THAT LOOKSIN NUMBERS

Over one third of the mentions of our brand

are thanks to our employees!

EPIC SOCIAL MEDIA FAILS

Nationale Suisse employee fired after calling in sick

due to migraine then actively using personal

Facebook account

A teacher was fired for (admittedly stupid) tweets

on her personal account

Paris Brown resigned over tweets made years

before she started on her personal account

A KitchenAid employee sent an offensive tweet to

Barack Obama from the corporate account

HMV worker took over the corporate Twitter account

to tell the world about the ‘mass firing’ when the

company went into administration

Phonedog sued ‘Phonedog_Noah’ for $370,000

for trying to keep 17,000 followers when he left

HOW CAN IMINIMISE RISK?

Build it into the culture and include

guidelines in your Company Handbook

MONITOR CONVERSIONS

BrandWatchSocial Mention

TweetDeck

HootSuite

Sprout Social

BrandsEye

Free Tools Paid Tools

At Koozai we allow employees to keep accounts

so they are fully dedicated to growing them

Add a section to your contracts covering the

legalities for employees taking the account with them

BUT DON’T FORGET TO RECLAIM EX ACCOUNTS

When employees leave they rename their account

so we register the old one to stop squatters

BE READY FOR FAKE ACCOUNTS

BE READY FOR FAKE ACCOUNTS

Embrace it, or fight back with a Trademark

if someone pretends to be part of your brand

Internet trolls exist and Twitter doesn’t care unless

they are pretending to be an employee

DON’T FORGET ABOUT THE CORPORATE BRAND

You still need a main account. Remember

to make your corporate account personal!

BRANDPROTECTION

Claim your social media profiles

before someone else does

Verify all of your profiles,

usually via email or phone call

LOADS MORE FREETIPS AND ADVICE

http://kooz.ai/free-whitepapers

Remember

EverythingBrand

EMBRACE THE NEW SOCIAL MEDIA

THANK YOU FOR LISTENING

@Koozai_Samsam.noble@koozai.com0845 485 1262

koozai.com

REFERENCESSlide 3 - http://www.theguardian.com/business/2013/jan/31/hmv-workers-twitter-feed-sacking

Slide 4 - http://americanlivewire.com/carly-mckinney/

Slide 5 - http://www.bbc.co.uk/news/uk-england-22083032

Slide 6 - http://www.cbsnews.com/8301-205_162-57526011/kitchenaid-apologizes-for-irresponsible-tweet-during-presidential-debate/

Slide 7 - http://www.theguardian.com/business/2013/jan/31/hmv-workers-twitter-feed-sacking

Slide 32 - http://www.bbc.co.uk/news/technology-16338040

Slide 42 - http://kooz.ai/free-whitepapers

IMAGESSlide 31 - http://www.bigstockphoto.com/image-65579797/stock-photo-own-it%21

Slide 36 - http://www.bigstockphoto.com/image-58827011/stock-vector-fat-internet-troll-using-a-laptop-vector-clip-art-illustration-with-simple-gradients-all-in-a-sing

Slide 43 - http://www.bigstock-Child-with-many-question-marks-40193056