core and paths: designing findability from the inside and out

Core and Paths

EuroIA 2007

Are Halland

Designing findability

from the inside and out

Agenda

Why a new framework?

– Seven Deadly Sins of IA

Introducing Core+Paths

– Core

– Inward Paths

– Outward Paths

Seven Deadly Sins of IA

(1) Sin of Abstraction

”When you go too far up, abstraction-wise,

you run out of oxygen.

Sometimes smart thinkers just don’t know

when to stop, and they create these absurd,

all-encompassing, high-level pictures of the

universe that are all good and fine, but

don’t actually mean anything at all.”

- Joel Spolsky

(2) Sin of Introvercy

© Joshua Porter: Home alone? The role of content aggregators

(3) Sin of Isolation

http://www.flickr.com/photos/brendio/147026911/

(4) Sin of Information Overload

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

100 Exabytes

12 Exabytes

All info / year

Unique info / year

All human

documents

produced last

40.000 years

© Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC

(5) Sin of Navigation Overload

(5) Sin of Navigation Overload

(6) Sin of Futility

Missed opportunity

Toget går

http://www.flickr.com/photos/stuckincustoms/169376299/i

(6) Sin of Futility

Business Value

Calls to Action

Social Value

(7) Sin of Logophobia

ABOUTNESS

FINDABILITY

We need to start with The Core

How to design for Core+Paths

Offer relevant Outward Paths from the Core(Calls to Action that meet user, business and social needs)

Design Inward Paths to the Core (SEO, facets, menus, search, RSS, newsletters – any mean available)

Prioritize and design the Core(satisfy user goals through prioritized content and functionality)

Core, Inward and Outward Paths

Core

Most optimal unit of consumption

Balance business and user goals

Example: Municipality

Kor gamalt må barnet vera før det kan byrja i barnehage?

Barnet må vere fylt 10 månader før det kan begynne i barnehagen.

Det kan søkjast plass i inntil 3 barnehagar.

Kva er prioriterte grupper?

Kor mykje kostar det?

Finst det barnehagar som er opne på kvelden og om natta?

Kor lang tid tar det før eg får svar på søknaden?

Kan eg klage på utfallet av søknaden?

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Spørsmål & svar

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Barnehagar i Førde

Førde familiebarnehage

Slåttebøen 33

6800 FØRDE

57 83 22 47

Halbrend barnehage

Liavegen 37

6800 FØRDE

57 72 44 36

Slåttebakkane barnehage

Ekornlia 3

6800 FØRDE

57 72 44 45

Kyrkjevegen barnehage

Postboks 6

6800 FØRDE

916 90 359

Prestebakken barnehage

Kyrkjevegen 30d

6800 FØRDE

57 82 04 22

Solvang barnehage

Solvang 17

6800 FØRDE

57 82 30 03

Kommunale barnehagar

Frontpage

Internal search

Google/SEO

Incoming links

Newsletters

Brochures

RSS feeds

Core: Services

Online application

Offline application

Contacts

Print

Forward to friend

Map of kindergardens

Links to kindergardens

, i.e. kindergarden

Prioritize most important element

Provide supporting info as needed

Simplicity and infodesign for tasks

The Core can also be distributed

Good web apps have good Cores

Core Variations

Core Page Multiple CoresCore Flow

Core Template Long Tail CoreDistributed Core

Designing Inward Paths to the Core

Internal search

Frontpage

RSS feeds

Open APIs

Affiliates

Newsletters

Google/SEO

Add to cart

Buy used

Add to wish list

Others who bought…

You might also..,

Rate this item

Tag this item

Outward Paths: Calls to action

Calls to Action Captology

Persuasion Tunelling

Rhetorics Kairos Persuasion

Paths Conversion

Statistics ROI Social

Design Tagging

Recommendation Systems Viral

Marketing Social Media

Optimization

Inward Paths Core Outward Paths

Themes and References

Findability Prioritization Value

Epicenter Design

Copy as interface SimplicityGetting Real Adaptive Design

Agile Development Flow

Human Information Interaction

Sensemaking Hub-Spoke

IA2.0 Microformats

Semantic Web APIs Personal

InfoClud

Search Engine

Optimization Ads

Links Search Marketing

Feeds Newsletters Affiliates

Information scent Offline

marketing Site navigationFacets Residue Attraction Tags

Taxonomies Site SearchBest Bets Link-rich frontpages

How to use it?

Simple, Adaptive Tool for Thinking

Support for Intuition

Jump Start Concept

Zoom in Concept without Lock-in

Set Redesign Priorities

Client Communication

Fighting Frontpage Focus

Try it!

CoreInward Paths Outward Paths

And Let’s Build a Beautiful

Information Universe!

Questions?

Comments?

are@netliferesearch.com

+47 908 70 026

www.iallenkelhet.no

Development Processes

http://www.brandonschauer.com/blog/?p=25

Development Processes

http://www.brandonschauer.com/blog/?p=25

The Doughnut Problem

?Strategy

Personas

Sitemaps

Wireframes

User journeys

Prototypes

Ontologies

Taxonomies

Use Cases

Process Flows

Scenarios

Usier stories

Affinity Diagrams

Controlled

Vocabularies