copyright © 2010, sas institute inc. all rights reserved.company confidential - for internal use...

Copyright © 2010, SAS Institute Inc. All rights reserved. Company Confidential - For Internal Use Only

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SAS Overview• Business Analytics Software & Services• BtoB Technology Space• Founded in 1976• 11,000+ Employees• HQ in Cary, NC• Global Offices• www.sas.com

My Background• 18 Years at SAS (Sales & Marketing)• 12 Years leading Web/Digital• Senior Marketing Director• Online Strategy & Services

Introduction

Copyright © 2010, SAS Institute Inc. All rights reserved. Company Confidential - For Internal Use Only

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Introduction

Online Strategy & Sevices• Business Unit within Global Marketing• Report into the CMO• Partner with IT, Content Providers, etc.

External Responsibilities• Global Web Strategy - sas.com• Search Engine Marketing• Email Marketing• Landing Pages• Web/Campaign Analytics• Partners Extranets, More...

Internal Responsibilities• Sales & Marketing Portal - Intranet

sas.com

Sales & Marketing Portal - Intranet

Copyright © 2010, SAS Institute Inc. All rights reserved. Company Confidential - For Internal Use Only

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Relevant Projects & Activities

Mindset Shift• Traditional Marketing not Performing• Prospects/Customers are in Control

Engagement Shift• Inbound Focus – Fish were the fish are• Search, Social, Web, Integration

Content Shift• Focus on Buying Cycle• Relevancy is Critical

Technology Shift• Digital DNA, Marketing Automation• Lead Scoring, Lead Nurturing, etc.