converging guest experiences from across the web via a dynamic cover photo

Converging guest experiences from across the web onto Facebook via a dynamic cover photo

To celebrate the occasion of crossing One Lakh fans on Facebook in an interesting way while continuing to drive increased ROI for the brand & making sure more Fans on Facebook visited the hotel

Business Challenge

Increasingly decisions in the hospitality segment are based on reading other consumers perspectives. An evolved guest today goes to Tripadvisor,reads blogs & is impacted by feedback on Twitter. With Sahara Star having a great WOM the idea was to use it to our advantage.

The Insight

The Facebook cover photo is a prominent branding opportunity.We designed a Facebook cover photo application which updated the cover photo dynamically with a new review from across the web after every 100 likes.

Our solution : Dynamic Facebook Cover Photo

Tweets or a TripAdvisor review about the brand would appear in the cover photo, and the fans on the Facebook page would see this experience in their newsfeed. Also a dynamic countdown was included on the cover photo with every new guest experience on the cover.

Our solution : Dynamic Facebook Cover Photo

There is always potential for negative feedback/reviews/spam on social media, so we had a Content Management System to choose the tweets/reviews that appeared on the cover photo, while also allowing constructive criticism.

Our response to one Twitter follower turned her criticism into a bravo, adding to the positive brand equity of Sahara Star.

From criticism to a bravo!

On Twitter, a campaign called #1000Stars was run where the idea was to crowd-source reasons from Twitter followers for being at the hotel.

Our solution: Twitter #1000Stars

• 34,647 check-ins currently on Facebook; one of the highest in the 5 star category

• This campaign itself got a reach of 342.6k with 1.8 million impressions by 770.8k users.

• Sahara Star derives a significant part of its revenue and customer interest from social media

Results