convene 2014 maximise your hotel based conference planning
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IHG©
Welcome
08 April 2014 Private and confidential 1
IHG©
Maximise your hotel based conference planning
Franck Hesse, Area Director of Sales & Marketing New Zealand 08 April 2014
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IHG©
IHG - InterContinental Hotels Group
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IHG©
10 Tips for Planning a successful Hotel Conference
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#1 Be flexible
Don’t lock yourself into specific dates.
Be willing to move arrival and departures to lower occupancy days or periods to benefit from more competitive rates
Consider traditional Hotel occupancy patterns
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50.0
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Destination Hotel Occupancies
Auckland Queenstown Rotorua Wellington
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#2 Do Your Research
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Large City Event
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#3 Think Ahead
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Large Multi Day Conferences
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#4 Or Live In The Moment
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Small Meeting
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Understand Hotel Pricing decisions
Which Groups would a hotel price far more expensive?
Which Groups are priced more attractive?
The difference can be substantial!
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Hotel Room Occupancies
Hotel Occupancy Current On The Book
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Understand Residential vs non-Residential
Hotel’s core business
• Guaranteed Blocks
• Courtesy Blocks
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#5 Sharing is caring
Be clear about your value and what you want in return
Provide a detailed RFP
• Acommodations
• Meeting Space
– Plenary, Breakout, Gala dinner
• Price range
What is the meeting all about?
Provide details about your company
Who are your attendees and where are they coming from?
Why are you worth the effort, tell me about previous year’s conferences
What is important to you?
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#6 Leveraging multiple meetings at the same location
Get Rewarded for loyalty
Hotels are likely to show more flexibility to a client who they know will return
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#7 Seek concessions
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Attrition
Complimentary Upgrades
Reduced Resort Fees
Free gym
WIFI
Complimentary Receptions
Reduced Parking Fees
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#8 Feel valued and rewarded
International Hotel Groups offering large scale programs
Benefits can be enjoyed individually or for your Company
• Staff Incentives
• Competitions
• Using Credits for future events
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Redeem Points
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Wireless Video projection Technology
# 9 Let Technology help you
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Tools To Make Your Life Easier
Event Planners can track live event data and analysis and reports online, reduce attrition, maximise pick up and enjoy peace of mind
Event Web & Mobile Booking Collecting Event Enrollment Info Social Event Network Creations
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#10 Trust international brands
When you plan a meeting or group event at an IHG hotel, you can trust that:
• We will confirm acknowledgement of your group or meeting request within 24 hours (during standard business hours).
• You'll be greeted upon arrival, have a mid-day touch point and an end-of-day review.
• Your group room block will be available at your specified time and any special requests will be accommodated (subject to hotel facilities).
• Everything you and your group were promised or you don't pay for that portion of your meeting experience. Guaranteed.
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Thank you - Visit us on Stands 38-40
Date if required Private and confidential 19
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